Rascasse Audience Intelligence

Consumption (economics) Audience in Germany

A data profile of the people who buy, follow and care about Consumption (economics) in Germany — modelled from more than twelve digital signal sources. Consumption (economics) has an estimated audience of 1,664,022 people in Germany.

#2232among Topic in Germany#384in Business & Career

The average Consumption (economics) fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Solar energy, Sandra Bullock, with strongest over-indexing on Tagesschau (2.44× the country average).

Demographically, the Consumption (economics) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consumption (economics) fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumption (economics) profile in Germany.

Audience size
1.7M
in Germany
Gender
37.3%♀
62.7% male
Age
41.6
average years
Country rank
#4037
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumption (economics) fans

37.3% are female, 62.7% are male, average age 41.6.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Consumption (economics) audience in Germany
MetricValue
Female37.3%
Male62.7%
Average age41.6
Estimated audience size1,664,022
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Consumption (economics) audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Consumption (economics) audience comes from Germany.

Worldwide audience distribution share by country for Consumption (economics)
CountryShare
United States13.2%
India7.5%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumption (economics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consumption (economics) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.18×
02Sachsen~90K1.09×
03Nordrhein-Westfalen~400K1.06×
04Niedersachsen~200K1.03×
05Baden-Württemberg~200K1.02×
06Thüringen~40K1.02×
07Rheinland-Pfalz~80K1.01×
08Hamburg~40K1.00×
09Bremen~10K0.99×
10Hessen~100K0.98×
11Brandenburg~50K0.98×
12Sachsen-Anhalt~40K0.96×
13Bayern~300K0.95×
14Berlin~70K0.94×
15Schleswig-Holstein~60K0.94×
16Mecklenburg-Vorpommern~30K0.93×
Fig. 06

Affinity by region

Affinity by region — Consumption (economics), Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumption (economics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumption (economics) audience
#·InterestCategoryAffinity×
01Fidelity InvestmentsBusiness & Career16.22×
02Organic chemistryBusiness & Career12.55×
03Jet skiSports8.98×
04Sandra BullockMovies & TV6.99×
05Tom CruiseMovies & TV5.03×
06Internet celebrityInternet & Social Media4.70×
07Risk managementBusiness & Career4.68×
08PaybackShopping4.49×
09Computer securityBusiness & Career4.29×
10Solar energyHome & Garden3.87×
11Public transportCars & Mobility3.67×
12Political scienceBusiness & Career3.44×
13Online newspaperNews2.78×
14Efficient energy useTechnology & Electronics2.53×
15RedditInternet & Social Media2.48×
16TagesschauMovies & TV2.44×
17PostbankBusiness & Career2.28×
18Used carCars & Mobility2.21×
19TransfermarktSports2.06×
20Müller (company)Food & Beverages1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumption (economics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumption (economics) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.18×
PatriotismCONSERVATISM2.16×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumption (economics) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumption (economics) have in Germany?

Consumption (economics) has an estimated audience of 1,664,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Consumption (economics) fans?

37.3% of Consumption (economics) fans are female, 62.7% are male, with an average age of 41.6 years.

03

Which brands do Consumption (economics) fans like most?

Consumption (economics) fans show strongest brand affinity for Tagesschau (2.44×), Solar energy (3.87×), and Sandra Bullock (6.99×) over the country average.

04

Where do Consumption (economics) fans live in Germany?

Consumption (economics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Consumption (economics) fans also like?

Beyond Consumption (economics) itself, the audience over-indexes on Solar energy (3.87×), Sandra Bullock (6.99×), Payback (4.49×), and Organic chemistry (12.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Consumption (economics) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consumption (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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