Consumption (economics) Audience in Germany
Consumption (economics) has an estimated audience of 1,664,022 people in Germany. 37.3% are female, 62.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Litter box, Pillow, Urban Outfitters.
The average Consumption (economics) fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Litter box, with strongest over-indexing on Progressive rock (3.35× the country average). Demographically, the Consumption (economics) audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Consumption (economics) fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 41.6 |
| Estimated audience size | 1,664,022 |
Audience persona
The typical Consumption (economics) fan in Germany is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,723 | 1.1× |
| Bayern | 258,444 | 0.97× |
| Baden-Württemberg | 241,366 | 1.06× |
| Niedersachsen | 170,774 | 1.06× |
| Hessen | 129,605 | 1.02× |
| Sachsen | 87,662 | 1.07× |
| Rheinland-Pfalz | 87,416 | 1.05× |
| Berlin | 71,567 | 0.96× |
| Schleswig-Holstein | 56,508 | 0.95× |
| Brandenburg | 47,024 | 0.91× |
| Thüringen | 41,362 | 0.98× |
| Hamburg | 39,313 | 1.05× |
| Sachsen-Anhalt | 37,500 | 0.87× |
| Mecklenburg-Vorpommern | 28,080 | 0.88× |
| Saarland | 25,174 | 1.23× |
| Bremen | 11,964 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.35× | Music & Radio |
| Home construction | 1.69× | Home & Garden |
| Litter box | 2.22× | Pets & Animals |
| Pillow | 2.36× | Home & Garden |
| Urban Outfitters | 2.5× | Shopping |
| Medieval fantasy | 15.93× | Literature |
| Cocktail | 1.71× | Food & Beverages |
| 3D printing | 3.06× | Technology & Electronics |
| VfL Wolfsburg | 2.3× | Sports |
| Este, Veneto | 3.28× | Travel & Leisure |
| Eden Lake | 6.11× | Movies & TV |
| MK | 3.36× | Music & Radio |
| Natural rubber | 2.59× | Cars & Mobility |
| Minestrone | 2.58× | Food & Beverages |
| JDSU | 3× | Business & Career |
| Eindhoven | 1.94× | Travel & Leisure |
| Low-carbon emission | 5.23× | Politics & Society |
| Snow White (Fables) | 1.86× | Literature |
| Captain Fantastic (film) | 6.96× | Movies & TV |
| Buying a House | 4.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.89 |
| LGBTQ+ Identity | OPEN | 2.41 |
| Spirituality | BALANCE | 1.96 |
| Quality Awareness | PREMIUM | 1.84 |
| Need for Security | CONSERVATISM | 1.82 |
| Convenience Orientation | PREMIUM | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 7.5% |
| Italy | 4.7% |
See Consumption (economics) audiences in other countries
- Consumption (economics) — United States
- Consumption (economics) — United Kingdom
- Consumption (economics) — France
- Consumption (economics) — Italy
- Consumption (economics) — Spain
- Consumption (economics) — Brazil
- Consumption (economics) — Japan
- Consumption (economics) — South Korea
- Consumption (economics) — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Consumption (economics) have in Germany?
Consumption (economics) has an estimated audience of 1,664,022 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Consumption (economics) fans?
37.3% of Consumption (economics) fans are female, 62.7% are male, with an average age of 41.6 years.
Which brands do Consumption (economics) fans like most?
Consumption (economics) fans show strongest brand affinity for Progressive rock (3.35×), Home construction (1.69×), and Litter box (2.22×) over the country average.
Where do Consumption (economics) fans live in Germany?
Consumption (economics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,723), Bayern (reach 258,444), and Baden-Württemberg (reach 241,366). These three regions account for the largest share of the active audience.
What other brands do Consumption (economics) fans also like?
Beyond Consumption (economics) itself, the audience over-indexes on Home construction (1.69×), Litter box (2.22×), Pillow (2.36×), and Urban Outfitters (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Consumption (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.