Rascasse Audience Intelligence

Mayor Audience in United States

Name: Mayor — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mayor in United States — modelled from more than twelve digital signal sources. Mayor has an estimated audience of 6,892,404 people in United States.

#3057among Topic in United States #316in Politics & Society

The average Mayor fan in United States is 42.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include New York Post, Politico, Drudge Report, with strongest over-indexing on New York Post (3.57× the country average).

Demographically, the Mayor audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mayor fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayor profile in United States.

Audience size

6.9M

in United States

Gender

56.0%♀

44.0% male

Age

42.6

average years

Country rank

#5091

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mayor fans

56.0% are female, 44.0% are male, average age 42.6.

Fig. 02

Gender split

56.0%

Female

44.0%

Male

Demographic split for Mayor audience in United States
Metric	Value
Female	56.0%
Male	44.0%
Average age	42.6
Estimated audience size	6,892,404

Fig. 03

Age distribution

Age distribution of the Mayor audience in United States
Age bracket	Share	%
16-19		13%
20-29		15%
30-39		20%
40-49		25%
50+		27%

Fig. 04

Worldwide distribution

20.3%

of the worldwide Mayor audience comes from United States.

Worldwide audience distribution share by country for Mayor
Country	Share
United States	20.3%
Italy	18.9%
Romania	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayor audience in United States is strongest.

Fig. 05

Top regions by affinity

Mayor fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~3M	5.91×
02	New Hampshire	~60K	2.03×
03	Washington	~300K	1.95×
04	Georgia	~400K	1.70×
05	New York	~600K	1.57×
06	Washington, District of Columbia	~20K	1.15×
07	Wyoming	~10K	1.13×
08	New Jersey	~200K	1.11×
09	Massachusetts	~100K	1.08×
10	California	~800K	1.04×
11	Alabama	~100K	1.04×
12	Maine	~30K	1.03×
13	Louisiana	~90K	1.01×
14	Connecticut	~70K	1.01×
15	Texas	~600K	1.00×
16	Maryland	~100K	0.99×
17	Virginia	~200K	0.98×
18	Indiana	~100K	0.97×
19	Rhode Island	~20K	0.97×
20	Kentucky	~80K	0.96×
21	New Mexico	~30K	0.95×
22	North Carolina	~200K	0.94×
23	Illinois	~200K	0.93×
24	Pennsylvania	~200K	0.92×
25	Mississippi	~50K	0.92×
26	Alaska	~10K	0.92×
27	Tennessee	~100K	0.90×
28	Nevada	~60K	0.89×
29	West Virginia	~30K	0.89×
30	South Carolina	~90K	0.88×
31	Delaware	~20K	0.88×
32	Ohio	~200K	0.87×
33	Arkansas	~50K	0.87×
34	Arizona	~100K	0.86×
35	Oregon	~70K	0.86×
36	Idaho	~30K	0.86×
37	Hawaii	~30K	0.86×
38	South Dakota	~10K	0.86×
39	Michigan	~200K	0.85×
40	Kansas	~50K	0.85×
41	Wisconsin	~90K	0.84×
42	Oklahoma	~60K	0.84×
43	Utah	~50K	0.84×
44	Colorado	~90K	0.82×
45	Minnesota	~80K	0.82×
46	North Dakota	~10K	0.81×
47	Missouri	~90K	0.80×
48	Nebraska	~30K	0.80×
49	Montana	~20K	0.79×
50	Iowa	~40K	0.78×

Affinity by region — Mayor, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayor audience
#	Interest	Category	×
01	Wire transfer	Technology & Electronics	8.29×
02	Politico	Politics & Society	4.21×
03	New York Post	News	3.57×
04	Web server	Technology & Electronics	3.05×
05	Public administration	Business & Career	3.05×
06	Drudge Report	Sports	2.94×
07	Public security	Politics & Society	2.51×
08	MSNBC	Movies & TV	2.42×
09	Real property	Home & Garden	1.91×
10	Master of Business Administration	Business & Career	1.84×
11	Sustainable energy	Home & Garden	1.83×
12	Catholic Church	Politics & Society	1.72×
13	CBS News	Movies & TV	1.70×
14	Philanthropy	Arts & Culture	1.69×
15	Microwave oven	Home & Garden	1.66×
16	Genetics	Kids & Family	1.63×
17	Renewable energy	Business & Career	1.61×
18	Detroit Tigers	Sports	1.59×
19	Ticketmaster	Travel & Leisure	1.57×
20	Pastry	Food & Beverages	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mayor audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.68×
Community Orientation	OPEN	1.42×
Spirituality	BALANCE	1.41×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mayor audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.64×
Extroversion	THRILL	0.74×
Mindfulness	BALANCE	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mayor have in United States?

Mayor has an estimated audience of 6,892,404 people in United States, concentrated in Florida and California.

What is the gender split and age of Mayor fans?

56.0% of Mayor fans are female, 44.0% are male, with an average age of 42.6 years.

Which brands do Mayor fans like most?

Mayor fans show strongest brand affinity for New York Post (3.57×), Politico (4.21×), and Drudge Report (2.94×) over the country average.

Where do Mayor fans live in United States?

Mayor fans in United States are most concentrated in Florida (reach ~3M), California (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Mayor fans also like?

Beyond Mayor itself, the audience over-indexes on Politico (4.21×), Drudge Report (2.94×), Real property (1.91×), and Web server (3.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mayor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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