Mayor Audience in United States

Mayor logo

Mayor has an estimated audience of 6,892,404 people in United States. 56.0% are female, 44.0% are male, average age 42.6. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, The Historian.

The average Mayor fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mayor audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Mayor fans

Demographic split for Mayor audience in United States
MetricValue
Female56.0%
Male44.0%
Average age42.6
Estimated audience size6,892,404

Audience persona

The typical Mayor fan in United States is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mayor in United States
RegionReachAffinity
Florida2,031,9854.35×
California859,2111.13×
Texas665,1771.12×
New York553,3671.44×
Georgia407,9751.92×
Washington368,1652.66×
Illinois225,9760.98×
Pennsylvania219,7200.95×
North Carolina202,1270.97×
New Jersey193,9561.11×
Ohio185,5280.87×
Virginia176,0971.05×
Massachusetts164,5841.21×
Michigan159,5580.89×
Tennessee130,3240.94×
Arizona130,1190.92×
Indiana127,2681.01×
Maryland126,5901.07×
Alabama97,7061.01×
Missouri93,1920.84×
Colorado92,7820.85×
South Carolina91,6090.88×
Louisiana91,4091.03×
Kentucky84,7740.98×
Wisconsin84,2320.81×
Minnesota77,4990.78×
Oregon71,7720.91×
Connecticut71,2801.03×
Oklahoma62,9730.82×
Nevada62,8530.94×
Mississippi53,8120.95×
Utah53,5240.87×
Arkansas50,0170.88×
New Hampshire46,6091.72×
Kansas42,0120.77×
Iowa39,9120.7×
New Mexico30,6610.89×
Maine28,4781.15×
West Virginia27,2890.85×
Washington, District of Columbia26,8381.3×
Nebraska25,8750.75×
Hawaii24,2840.82×
Idaho23,3900.68×
Rhode Island21,5270.98×
Delaware15,7900.83×
Montana13,4520.7×
Alaska12,7340.86×
South Dakota10,8190.68×
Vermont9,3380.77×
North Dakota8,7120.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mayor audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Nationality2.62×Politics & Society
The Historian16.48×Literature
Progressive rock1.87×Music & Radio
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Graham Greene2.08×Literature
Ghar (film)16.72×Movies & TV
Lilongwe11.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mayor audience
TraitClusterScore
Need for SecurityCONSERVATISM1.23
SpiritualityBALANCE1.2
PatriotismCONSERVATISM1.19
Quality AwarenessPREMIUM1.14
TravellingTHRILL1.1
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Mayor
CountryShare
United States20.3%
Italy18.9%
Romania6.4%

See Mayor audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Mayor have in United States?

Mayor has an estimated audience of 6,892,404 people in United States, concentrated in Florida and California.

What is the gender split and age of Mayor fans?

56.0% of Mayor fans are female, 44.0% are male, with an average age of 42.6 years.

Which brands do Mayor fans like most?

Mayor fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Mayor fans live in United States?

Mayor fans in United States are most concentrated in Florida (reach 2,031,985), California (reach 859,211), and Texas (reach 665,177). These three regions account for the largest share of the active audience.

What other brands do Mayor fans also like?

Beyond Mayor itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Nationality (2.62×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.