Rascasse Audience Intelligence

Mayor Audience in Germany

A data profile of the people who buy, follow and care about Mayor in Germany — modelled from more than twelve digital signal sources. Mayor has an estimated audience of 806,748 people in Germany.

#3584among Topic in Germany#360in Politics & Society

The average Mayor fan in Germany is 42.5 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Focus, Müller (company), with strongest over-indexing on Tagesschau (3.97× the country average).

Demographically, the Mayor audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mayor fan in Germany is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayor profile in Germany.

Audience size
807K
in Germany
Gender
48.0%♀
52.0% male
Age
42.5
average years
Country rank
#7838
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mayor fans

48.0% are female, 52.0% are male, average age 42.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Mayor audience in Germany
MetricValue
Female48.0%
Male52.0%
Average age42.5
Estimated audience size806,748
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Mayor audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Mayor audience comes from Germany.

Worldwide audience distribution share by country for Mayor
CountryShare
United States20.3%
Italy18.9%
Romania6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mayor fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K7.20×
02Thüringen~30K1.56×
03Brandenburg~30K1.34×
04Sachsen~40K0.98×
05Mecklenburg-Vorpommern~10K0.93×
06Bayern~80K0.61×
07Sachsen-Anhalt~10K0.60×
08Baden-Württemberg~50K0.50×
09Niedersachsen~40K0.47×
10Nordrhein-Westfalen~80K0.46×
11Bremen~3K0.46×
12Hessen~30K0.45×
13Hamburg~7K0.39×
14Rheinland-Pfalz~10K0.32×
15Schleswig-Holstein~9K0.31×
16Saarland~3K0.31×
Fig. 06

Affinity by region

Affinity by region — Mayor, Germany
0.31×1.00×7.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayor audience
#·InterestCategoryAffinity×
01IG MetallPolitics & Society8.41×
02Che GuevaraPolitics & Society6.94×
03Christian LindnerPolitics & Society6.10×
04Public administrationBusiness & Career5.47×
05Sahra WagenknechtPolitics & Society4.92×
06The Epoch TimesNews4.18×
07TagesschauMovies & TV3.97×
08FocusNews3.52×
09Real propertyHome & Garden2.97×
10TransfermarktSports2.50×
11VolunteeringPolitics & Society2.47×
12Bayerischer RundfunkMovies & TV2.43×
13SatireLiterature2.38×
14Müller (company)Food & Beverages2.19×
15GMX MailInternet & Social Media2.15×
16FRITZ!BoxTechnology & Electronics2.01×
17Distilled beverageFood & Beverages1.70×
18ADACCars & Mobility1.70×
19PoliticsPolitics & Society1.64×
20FOCUS OnlineNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mayor audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
SpiritualityBALANCE1.37×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mayor audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mayor have in Germany?

Mayor has an estimated audience of 806,748 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Mayor fans?

48.0% of Mayor fans are female, 52.0% are male, with an average age of 42.5 years.

03

Which brands do Mayor fans like most?

Mayor fans show strongest brand affinity for Tagesschau (3.97×), Focus (3.52×), and Müller (company) (2.19×) over the country average.

04

Where do Mayor fans live in Germany?

Mayor fans in Germany are most concentrated in Berlin (reach ~300K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mayor fans also like?

Beyond Mayor itself, the audience over-indexes on Focus (3.52×), Müller (company) (2.19×), Transfermarkt (2.5×), and Sahra Wagenknecht (4.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Mayor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mayor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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