Mayor Audience in Germany
Mayor has an estimated audience of 806,748 people in Germany. 48.0% are female, 52.0% are male, average age 42.5. Top regions: Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Jack White, Manor, Esra Erol, Samanyolu Haber, Emperor Entertainment Group.
The average Mayor fan in Germany is 42.5 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Jack White, Manor, Esra Erol, with strongest over-indexing on Jack White (1.55× the country average). Demographically, the Mayor audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Mayor fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.5 |
| Estimated audience size | 806,748 |
Audience persona
The typical Mayor fan in Germany is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Jack White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 257,003 | 7.12× |
| Baden-Württemberg | 51,980 | 0.47× |
| Nordrhein-Westfalen | 51,499 | 0.29× |
| Bayern | 51,171 | 0.39× |
| Sachsen | 40,582 | 1.03× |
| Niedersachsen | 35,883 | 0.46× |
| Brandenburg | 33,839 | 1.35× |
| Thüringen | 33,292 | 1.62× |
| Hessen | 21,126 | 0.34× |
| Mecklenburg-Vorpommern | 14,751 | 0.96× |
| Sachsen-Anhalt | 12,571 | 0.6× |
| Rheinland-Pfalz | 11,723 | 0.29× |
| Schleswig-Holstein | 8,125 | 0.28× |
| Hamburg | 6,405 | 0.35× |
| Bremen | 2,409 | 0.35× |
| Saarland | 2,122 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 1.55× | Movies & TV |
| Manor | 5.17× | Shopping |
| Esra Erol | 3.28× | Movies & TV |
| Samanyolu Haber | 2.36× | Movies & TV |
| Emperor Entertainment Group | 1.8× | Business & Career |
| Faun (band) | 1.97× | Music & Radio |
| Apostrophe | 2.02× | Literature |
| HOGAPAGE | 2.55× | Travel & Leisure |
| Fatteh | 3.56× | Food & Beverages |
| Weimar Republic | 1.72× | Politics & Society |
| HydraFacial | 2.04× | Beauty & Wellness |
| Viator | 2.03× | Travel & Leisure |
| Geothermal heating | 1.55× | Home & Garden |
| Hudson, New York | 1.79× | Travel & Leisure |
| Gumbal | 1.67× | Cars & Mobility |
| Granita | 2.26× | Food & Beverages |
| Goof | 2.82× | Movies & TV |
| Bull riding | 1.6× | Sports |
| Glastonbury | 2.16× | Travel & Leisure |
| Buying and Selling Real Estate | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.3 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.05 |
| Travelling | THRILL | 1.02 |
| Sports Activity | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 18.9% |
| Romania | 6.4% |
See Mayor audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mayor have in Germany?
Mayor has an estimated audience of 806,748 people in Germany, concentrated in Berlin and Baden-Württemberg.
What is the gender split and age of Mayor fans?
48.0% of Mayor fans are female, 52.0% are male, with an average age of 42.5 years.
Which brands do Mayor fans like most?
Mayor fans show strongest brand affinity for Jack White (1.55×), Manor (5.17×), and Esra Erol (3.28×) over the country average.
Where do Mayor fans live in Germany?
Mayor fans in Germany are most concentrated in Berlin (reach 257,003), Baden-Württemberg (reach 51,980), and Nordrhein-Westfalen (reach 51,499). These three regions account for the largest share of the active audience.
What other brands do Mayor fans also like?
Beyond Mayor itself, the audience over-indexes on Manor (5.17×), Esra Erol (3.28×), Samanyolu Haber (2.36×), and Emperor Entertainment Group (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mayor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.