Rascasse Audience Intelligence

Cecil Target Market in United States

A data profile of the people who buy, follow and care about Cecil in United States — modelled from more than twelve digital signal sources. Cecil has an estimated audience of 438,550 people in United States.

#61among Luxury fashion in United States#4081among Brand in United States#1401in Fashion & Accessoires

The average Cecil fan in United States is 40.0 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Women's clothing, Pinterest, Discount stores, with strongest over-indexing on Women's clothing (1.95× the country average).

Demographically, the Cecil audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cecil fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's clothing.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cecil profile in United States.

Audience size
439K
in United States
Gender
76.4%♀
23.6% male
Age
40.0
average years
Country rank
#39514
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cecil

76.4% are female, 23.6% are male, average age 40.0.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Cecil audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.0
Estimated audience size438,550
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Cecil audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Cecil audience comes from United States.

Worldwide audience distribution share by country for Cecil
CountryShare
Germany67.3%
United States7.4%
Netherlands5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cecil audience in United States is strongest.

Fig. 05

Top regions by affinity

Cecil customers by region in United States
#RegionReachAffinity×
01Minnesota~100K17.82×
02Wisconsin~20K2.43×
03Maryland~20K2.37×
04Washington, District of Columbia~2K1.62×
05Louisiana~8K1.45×
06Arkansas~4K1.16×
07Delaware~1K0.90×
08Alabama~5K0.89×
09North Dakota<1K0.86×
10Wyoming<1K0.85×
11Alaska<1K0.84×
12Vermont<1K0.84×
13Missouri~5K0.80×
14South Dakota<1K0.80×
15Oklahoma~4K0.77×
16West Virginia~2K0.77×
17Rhode Island~1K0.75×
18Georgia~10K0.73×
19Maine~1K0.73×
20Mississippi~3K0.72×
21New Hampshire~1K0.72×
22Kentucky~4K0.71×
23Idaho~2K0.71×
24Hawaii~1K0.71×
25Virginia~7K0.70×
26Indiana~5K0.70×
27Kansas~2K0.69×
28Ohio~9K0.68×
29Nebraska~1K0.68×
30New Mexico~1K0.68×
31Michigan~7K0.64×
32Iowa~2K0.64×
33Oregon~3K0.62×
34Utah~2K0.61×
35Pennsylvania~9K0.60×
36Tennessee~5K0.60×
37Nevada~2K0.60×
38Texas~20K0.59×
39South Carolina~4K0.58×
40Connecticut~2K0.58×
41North Carolina~7K0.56×
42Washington~5K0.54×
43California~20K0.53×
44Florida~20K0.53×
45Arizona~4K0.52×
46Illinois~7K0.50×
47New Jersey~5K0.50×
48Colorado~3K0.49×
49New York~10K0.48×
50Massachusetts~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Cecil, United States
0.48×1.00×17.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cecil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cecil audience
#·InterestCategoryAffinity×
01Discount storesShopping2.62×
02H&MShopping2.62×
03Boho-chicFashion & Accessoires2.62×
04Designer clothingFashion & Accessoires2.62×
05Shopping mallsShopping2.24×
06IKEAHome & Garden2.20×
07TrousersFashion & Accessoires2.15×
08SkirtFashion & Accessoires2.15×
09SephoraShopping2.02×
10Women's clothingFashion & Accessoires1.95×
11Men's clothingFashion & Accessoires1.94×
12PinterestInternet & Social Media1.79×
13Organic foodFood & Beverages1.77×
14FragrancesBeauty & Wellness1.75×
15HairstyleBeauty & Wellness1.74×
16AirbnbTravel & Leisure1.72×
17FurnitureHome & Garden1.62×
18HappinessHealth1.59×
19TattoosFashion & Accessoires1.59×
20VacationsTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cecil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cecil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
IndulgenceJOY1.50×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cecil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cecil's target market in United States?

Cecil's target market in United States covers an estimated 438,550 people, concentrated in Minnesota and California.

02

What is the gender split and age of Cecil customers?

76.4% of the Cecil audience are female, 23.6% are male, with an average age of 40.0 years.

03

Which brands do Cecil fans like most?

Cecil fans show strongest brand affinity for Women's clothing (1.95×), Pinterest (1.79×), and Discount stores (2.62×) over the country average.

04

Where do Cecil fans live in United States?

Cecil fans in United States are most concentrated in Minnesota (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cecil fans also like?

Beyond Cecil itself, the audience over-indexes on Pinterest (1.79×), Discount stores (2.62×), IKEA (2.2×), and Shopping malls (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Cecil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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