Cecil Audience in United States
Cecil has an estimated audience of 424,133 people in United States. 76.4% are female, 23.6% are male, average age 40.0. Top brand affinities: Historic site, Goop, Governor of Michigan, Fairy godmother, Vocal harmony.
Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (17.32× the country average). Demographically, the Cecil audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Cecil fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 40.0 |
| Estimated audience size | 424,133 |
Audience persona
The typical Cecil fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 17.32× | Arts & Culture |
| Goop | 13.85× | Internet & Social Media |
| Governor of Michigan | 16.05× | Politics & Society |
| Fairy godmother | 15.37× | Literature |
| Vocal harmony | 7.98× | Music & Radio |
| Grinch | 6.1× | Movies & TV |
| Cherish (group) | 16.2× | Music & Radio |
| headspace | 13.83× | Health |
| Wok | 9.45× | Food & Beverages |
| Hibachi | 11.07× | Food & Beverages |
| Google Home | 8.93× | Technology & Electronics |
| Grace Slick | 11.67× | Music & Radio |
| Hipster | 12.48× | Politics & Society |
| Mathcore | 10.37× | Music & Radio |
| Hardik Pandya | 19.43× | Sports |
| TV Fanatic | 12.85× | Movies & TV |
| Harlow | 13.93× | Travel & Leisure |
| Guitarist (magazine) | 12.49× | Music & Radio |
| No Escape (1994 film) | 11.96× | Movies & TV |
| El Paso County, Colorado | 12.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.82 |
| Risk Appetite | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.19 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.2% |
| United States | 7.3% |
| Netherlands | 5.1% |
See Cecil audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.