Cecil Audience in United States
Cecil has an estimated audience of 424,133 people in United States. 76.4% are female, 23.6% are male, average age 40.0. Top brand affinities: Capital One, Google Maps, Indeed.com, Google News, CarGurus.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (14.01× the country average). Demographically, the Cecil audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Cecil fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 40.0 |
| Estimated audience size | 424,133 |
Audience persona
The typical Cecil fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 14.01× | Business & Career |
| Google Maps | 13.47× | Internet & Social Media |
| Indeed.com | 12.78× | Business & Career |
| Google News | 16.02× | News |
| CarGurus | 11.88× | Cars & Mobility |
| Enterprise Rent-A-Car | 12.04× | Cars & Mobility |
| Beetlejuice | 9.34× | Movies & TV |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Circle K | 13.29× | Shopping |
| Khan Academy | 15.77× | Business & Career |
| Diane Keaton | 11.66× | Movies & TV |
| DeviantArt | 12.92× | Internet & Social Media |
| ICloud | 16.88× | Technology & Electronics |
| AccuWeather | 11.27× | Home & Garden |
| Apple Store | 13.11× | Shopping |
| Billy Bob Thornton | 14.08× | Movies & TV |
| Bruce Willis | 10.57× | Movies & TV |
| Jeff Bezos | 16.36× | Business & Career |
| Alexandra Daddario | 14.98× | Movies & TV |
| Nicole Kidman | 13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.82 |
| Risk Appetite | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.19 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.2% |
| United States | 7.3% |
| Netherlands | 5.1% |
See Cecil audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cecil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.