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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | BBalmain | 977k | 7.0% | 33.6 | 61.8% | Luxury fashion |
| 27 | JJimmy Choo | 973k | 4.2% | 33.0 | 64.5% | Luxury fashion |
| 28 | CChristian Louboutin | 933k | 4.9% | 32.0 | 52.3% | Luxury fashion |
| 29 | LLoro Piana | 922k | 4.5% | 41.1 | 56.5% | Luxury fashion |
| 30 | MMARC CAIN | 893k | 49.3% | 36.4 | 85.4% | Luxury fashion |
| 31 | CCéline | 878k | 4.1% | 33.5 | 63.6% | Luxury fashion |
| 32 | MMCM | 777k | 16.8% | 35.5 | 65.7% | Luxury fashion |
| 33 | PPhilipp Plein | 735k | 15.4% | 41.8 | 61.4% | Luxury fashion |
| 34 | CCarolina Herrera (fashion designer) | 653k | 3.5% | 34.0 | 66.7% | Luxury fashion |
| 35 | CChristian Dior | 633k | 4.6% | 32.2 | 56.5% | Luxury fashion |
| 36 | Ppaul smith | 597k | 7.1% | 30.3 | 56.1% | Luxury fashion |
| 37 | YYeezy | 588k | 3.3% | 25.6 | 58.5% | Luxury fashion |
| 38 | EEscada | 566k | 21.0% | 37.2 | 82.2% | Luxury fashion |
| 39 | VVera Wang | 559k | 4.7% | 31.4 | 72.2% | Luxury fashion |
| 40 | AAMIRI | 450k | 7.8% | 35.6 | 64.0% | Luxury fashion |
| 41 | RRick Owens | 437k | 3.5% | 31.4 | 50.3% | Luxury fashion |
| 42 | OOff White | 430k | 4.3% | 29.4 | 54.1% | Luxury fashion |
| 43 | BBrunello Cucinelli | 413k | 5.1% | 38.2 | 58.1% | Luxury fashion |
| 44 | GGoyard | 402k | 3.5% | 37.8 | 63.5% | Luxury fashion |
| 45 | SSaint Laurent | 400k | 100.0% | — | — | Luxury fashion |
| 46 | AAlexander McQueen (brand) | 396k | 2.7% | 31.5 | 55.6% | Luxury fashion |
| 47 | RRoberto Cavalli | 368k | 4.7% | 29.4 | 46.5% | Luxury fashion |
| 48 | MMissoni | 366k | 5.5% | 33.8 | 63.0% | Luxury fashion |
| 49 | OOscar de la Renta | 366k | 5.7% | 33.7 | 72.8% | Luxury fashion |
| 50 | JJil Sander | 354k | 4.6% | 35.0 | 70.4% | Luxury fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular luxury fashions compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Germany?
Hermès currently leads with an estimated audience of 12M people in Germany.