Yeezy Audience in Germany
Yeezy has an estimated audience of 592,100 people in Germany. 58.5% are female, 41.5% are male, average age 25.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Yeezy fan in Germany is 25.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Yeezy audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Yeezy fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 25.6 |
| Estimated audience size | 592,100 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,597 | 1.32× |
| Bayern | 115,891 | 1.22× |
| Baden-Württemberg | 91,351 | 1.13× |
| Niedersachsen | 58,037 | 1.01× |
| Hessen | 57,232 | 1.27× |
| Berlin | 33,978 | 1.28× |
| Rheinland-Pfalz | 28,821 | 0.97× |
| Sachsen | 23,493 | 0.81× |
| Schleswig-Holstein | 18,733 | 0.88× |
| Hamburg | 16,689 | 1.25× |
| Brandenburg | 16,338 | 0.89× |
| Sachsen-Anhalt | 10,635 | 0.69× |
| Thüringen | 10,588 | 0.7× |
| Mecklenburg-Vorpommern | 7,333 | 0.65× |
| Saarland | 6,621 | 0.91× |
| Bremen | 5,130 | 1.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.49 |
| Luxury Orientation | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.3 |
| Community Orientation | OPEN | 1.24 |
| Sports Activity | POWER | 1.24 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| China | 16.8% |
| Italy | 4.8% |
See Yeezy audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yeezy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.