DSV (company) Audience in Germany
DSV (company) has an estimated audience of 198,162 people in Germany. 37.0% are female, 63.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Chalkidiki, Goes, Progressive rock, Litter box.
The average DSV (company) fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Chalkidiki, Goes, with strongest over-indexing on Hawesko (17.11× the country average). Demographically, the DSV (company) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party
Demographics of DSV (company) fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 39.7 |
| Estimated audience size | 198,162 |
Audience persona
The typical DSV (company) fan in Germany is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,032 | 1.11× |
| Bayern | 75,921 | 1.24× |
| Baden-Württemberg | 71,880 | 1.39× |
| Hessen | 40,364 | 1.39× |
| Niedersachsen | 35,814 | 0.97× |
| Sachsen | 22,331 | 1.2× |
| Rheinland-Pfalz | 13,842 | 0.73× |
| Berlin | 13,115 | 0.77× |
| Thüringen | 11,191 | 1.16× |
| Hamburg | 10,694 | 1.25× |
| Sachsen-Anhalt | 9,321 | 0.95× |
| Brandenburg | 8,428 | 0.71× |
| Schleswig-Holstein | 6,899 | 0.51× |
| Mecklenburg-Vorpommern | 5,521 | 0.76× |
| Saarland | 4,075 | 0.87× |
| Bremen | 3,254 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 17.11× | Food & Beverages |
| Chalkidiki | 14.29× | Travel & Leisure |
| Goes | 3.35× | Travel & Leisure |
| Progressive rock | 3.82× | Music & Radio |
| Litter box | 1.96× | Pets & Animals |
| 12 Monkeys (TV series) | 7.6× | Movies & TV |
| Caprivi Strip | 11.24× | |
| VfL Wolfsburg | 1.81× | Sports |
| Information technology consulting | 4.4× | Technology & Electronics |
| Stradivarius | 1.62× | Shopping |
| Natural rubber | 2.18× | Cars & Mobility |
| Bull riding | 6.02× | Sports |
| Oliver Kahn | 3.21× | Sports |
| Time (magazine) | 1.64× | News |
| Benicarló | 24.76× | Travel & Leisure |
| Gumbal | 4.35× | Cars & Mobility |
| Home Delivery | 2.02× | Food & Beverages |
| Google Analytics | 1.8× | Internet & Social Media |
| Alaska | 2.46× | Travel & Leisure |
| KLIX (AM) | 1.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.2 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 8.5% |
| Poland | 6.1% |
| Netherlands | 5.1% |
See DSV (company) audiences in other countries
More Sports audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does DSV (company) have in Germany?
DSV (company) has an estimated audience of 198,162 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DSV (company) fans?
37.0% of DSV (company) fans are female, 63.0% are male, with an average age of 39.7 years.
Which brands do DSV (company) fans like most?
DSV (company) fans show strongest brand affinity for Hawesko (17.11×), Chalkidiki (14.29×), and Goes (3.35×) over the country average.
Where do DSV (company) fans live in Germany?
DSV (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,032), Bayern (reach 75,921), and Baden-Württemberg (reach 71,880). These three regions account for the largest share of the active audience.
What other brands do DSV (company) fans also like?
Beyond DSV (company) itself, the audience over-indexes on Chalkidiki (14.29×), Goes (3.35×), Progressive rock (3.82×), and Litter box (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DSV (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.