Ice skate Audience in Germany
Ice skate has an estimated audience of 361,945 people in Germany. 50.5% are female, 49.5% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Happy New Year (2014 film), Figure skate, Figure skating, Eric Stehfest, ImmoScout24.
The average Ice skate fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Happy New Year (2014 film), Figure skate, Figure skating, with strongest over-indexing on Happy New Year (2014 film) (8.53× the country average). Demographically, the Ice skate audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Ice skate fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.6 |
| Estimated audience size | 361,945 |
Audience persona
The typical Ice skate fan in Germany is balanced, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Happy New Year (2014 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,461 | 1.13× |
| Bayern | 82,810 | 1.42× |
| Baden-Württemberg | 61,289 | 1.24× |
| Niedersachsen | 33,460 | 0.95× |
| Hessen | 31,838 | 1.15× |
| Sachsen | 20,328 | 1.15× |
| Berlin | 19,003 | 1.17× |
| Rheinland-Pfalz | 18,254 | 1.01× |
| Schleswig-Holstein | 11,472 | 0.88× |
| Brandenburg | 9,522 | 0.85× |
| Thüringen | 9,132 | 0.99× |
| Hamburg | 7,614 | 0.93× |
| Sachsen-Anhalt | 6,128 | 0.65× |
| Mecklenburg-Vorpommern | 5,313 | 0.77× |
| Saarland | 3,333 | 0.75× |
| Bremen | 2,940 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Happy New Year (2014 film) | 8.53× | Movies & TV |
| Figure skate | 44.75× | Sports |
| Figure skating | 14.21× | Sports |
| Eric Stehfest | 14.17× | Movies & TV |
| ImmoScout24 | 2.74× | Home & Garden |
| Ilia Malinin | 8.67× | Sports |
| Figure skating competition | 39.13× | Sports |
| Bandy | 11.55× | Sports |
| Ice skating | 7.45× | Sports |
| World Figure Skating Championships | 35.41× | Sports |
| Tutorial | 4.88× | Business & Career |
| Bild | 1.54× | News |
| Dancing on Ice | 26.94× | Sports |
| AOL | 6.13× | Internet & Social Media |
| Gala | 1.54× | News |
| Roller skating | 9.12× | Sports |
| Ice rink | 9.44× | Travel & Leisure |
| Sportschau | 1.61× | Sports |
| Lords Mobile | 9.59× | Games |
| Speed skating | 13.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.72 |
| Risk Appetite | THRILL | 1.48 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 6.5% |
| Japan | 6.5% |
See Ice skate audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ice skate have in Germany?
Ice skate has an estimated audience of 361,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ice skate fans?
50.5% of Ice skate fans are female, 49.5% are male, with an average age of 36.6 years.
Which brands do Ice skate fans like most?
Ice skate fans show strongest brand affinity for Happy New Year (2014 film) (8.53×), Figure skate (44.75×), and Figure skating (14.21×) over the country average.
Where do Ice skate fans live in Germany?
Ice skate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,461), Bayern (reach 82,810), and Baden-Württemberg (reach 61,289). These three regions account for the largest share of the active audience.
What other brands do Ice skate fans also like?
Beyond Ice skate itself, the audience over-indexes on Figure skate (44.75×), Figure skating (14.21×), Eric Stehfest (14.17×), and ImmoScout24 (2.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice skate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.