Ice skate Audience in Germany
A data profile of the people who buy, follow and care about Ice skate in Germany — modelled from more than twelve digital signal sources. Ice skate has an estimated audience of 361,945 people in Germany.
The average Ice skate fan in Germany is 36.6 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Bares für Rares, Happy New Year (2014 film), Figure skate, with strongest over-indexing on Bares für Rares (7.87× the country average).
Demographically, the Ice skate audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ice skate fan in Germany is balanced, around 36.6 years old, with strong Community Orientation tendencies and a notable affinity for Bares für Rares.
At a glance
The key figures that characterise the Ice skate profile in Germany.
Search interest · 12-month trend
Demographics of Ice skate fans
50.5% are female, 49.5% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 36.6 |
| Estimated audience size | 361,945 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Ice skate audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 6.5% |
| Japan | 6.5% |
Geography
Where the Ice skate audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~80K | 1.40× | |
| 02 | Berlin | ~20K | 1.33× | |
| 03 | Mecklenburg-Vorpommern | ~8K | 1.21× | |
| 04 | Baden-Württemberg | ~60K | 1.15× | |
| 05 | Brandenburg | ~10K | 1.15× | |
| 06 | Sachsen | ~20K | 1.14× | |
| 07 | Hessen | ~30K | 1.05× | |
| 08 | Nordrhein-Westfalen | ~80K | 1.02× | |
| 09 | Thüringen | ~9K | 0.99× | |
| 10 | Bremen | ~3K | 0.96× | |
| 11 | Rheinland-Pfalz | ~20K | 0.93× | |
| 12 | Niedersachsen | ~30K | 0.91× | |
| 13 | Hamburg | ~7K | 0.89× | |
| 14 | Schleswig-Holstein | ~10K | 0.88× | |
| 15 | Saarland | ~3K | 0.74× | |
| 16 | Sachsen-Anhalt | ~6K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ice skate audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Figure skate | Sports | 44.75× | ||
| 02 | Figure skating competition | Sports | 39.13× | ||
| 03 | World Figure Skating Championships | Sports | 35.41× | ||
| 04 | Dancing on Ice | Sports | 26.94× | ||
| 05 | Figure skating | Sports | 14.21× | ||
| 06 | Eric Stehfest | Movies & TV | 14.17× | ||
| 07 | Speed skating | Sports | 13.94× | ||
| 08 | Ice hockey equipment | Sports | 12.65× | ||
| 09 | Bandy | Sports | 11.55× | ||
| 10 | Ice rink | Travel & Leisure | 9.44× | ||
| 11 | Roller skating | Sports | 9.12× | ||
| 12 | Ilia Malinin | Sports | 8.67× | ||
| 13 | Happy New Year (2014 film) | Movies & TV | 8.53× | ||
| 14 | Bares für Rares | Movies & TV | 7.87× | ||
| 15 | Ice skating | Sports | 7.45× | ||
| 16 | Holiday on Ice | Travel & Leisure | 7.17× | ||
| 17 | Tutorial | Business & Career | 4.88× | ||
| 18 | ImmoScout24 | Home & Garden | 2.74× | ||
| 19 | Sportschau | Sports | 1.61× | ||
| 20 | Bild | News | 1.54× |
Personality of the Ice skate audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Risk Appetite | THRILL | 1.27× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.98× | |
| Individualism | JOY | 1.04× | |
| Pet Ownership | JOY | 1.04× |
Frequently asked questions
How many fans does Ice skate have in Germany?
Ice skate has an estimated audience of 361,945 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ice skate fans?
50.5% of Ice skate fans are female, 49.5% are male, with an average age of 36.6 years.
Which brands do Ice skate fans like most?
Ice skate fans show strongest brand affinity for Bares für Rares (7.87×), Happy New Year (2014 film) (8.53×), and Figure skate (44.75×) over the country average.
Where do Ice skate fans live in Germany?
Ice skate fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Ice skate fans also like?
Beyond Ice skate itself, the audience over-indexes on Happy New Year (2014 film) (8.53×), Figure skate (44.75×), Eric Stehfest (14.17×), and Figure skating (14.21×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice skate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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