Tutorial Audience in Germany
Tutorial has an estimated audience of 2,362,975 people in Germany. 71.0% are female, 29.0% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Western Union, Tagesschau, Pets, Real property.
The average Tutorial fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Western Union, Tagesschau, with strongest over-indexing on JACK & JONES (59.72× the country average). Demographically, the Tutorial audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Tutorial fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 41.4 |
| Estimated audience size | 2,362,975 |
Audience persona
The typical Tutorial fan in Germany is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 514,970 | 1× |
| Bayern | 334,339 | 0.88× |
| Baden-Württemberg | 309,369 | 0.96× |
| Niedersachsen | 235,643 | 1.03× |
| Hessen | 191,172 | 1.06× |
| Sachsen | 128,391 | 1.11× |
| Rheinland-Pfalz | 114,068 | 0.96× |
| Berlin | 113,024 | 1.07× |
| Schleswig-Holstein | 85,861 | 1.01× |
| Brandenburg | 77,970 | 1.06× |
| Sachsen-Anhalt | 63,884 | 1.04× |
| Hamburg | 61,957 | 1.16× |
| Thüringen | 59,700 | 0.99× |
| Mecklenburg-Vorpommern | 40,517 | 0.9× |
| Saarland | 24,609 | 0.85× |
| Bremen | 18,542 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 59.72× | Fashion & Accessoires |
| Western Union | 6.99× | Business & Career |
| Tagesschau | 2.11× | Movies & TV |
| Pets | 1.88× | Pets & Animals |
| Real property | 4.49× | Home & Garden |
| Ambient music | 6.45× | Music & Radio |
| Jack White | 5.97× | Movies & TV |
| Satire | 3.89× | Literature |
| Independent music | 6.45× | Music & Radio |
| German television comedy | 4.68× | Movies & TV |
| Automobiles | 1.68× | Cars & Mobility |
| Fressnapf | 2.86× | Shopping |
| Netto Marken-Discount | 1.76× | Shopping |
| Westdeutscher Rundfunk | 2.85× | Movies & TV |
| Richard Gere | 5.8× | Movies & TV |
| Freeware | 2.07× | Technology & Electronics |
| Zac Efron | 5.7× | Movies & TV |
| Mel Gibson | 5.51× | Movies & TV |
| Image scanner | 8.57× | Technology & Electronics |
| House music | 2.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.34 |
| Pet Ownership | JOY | 1.34 |
| Creativity | OPEN | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 11.4% |
| United Kingdom | 4.0% |
See Tutorial audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tutorial have in Germany?
Tutorial has an estimated audience of 2,362,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tutorial fans?
71.0% of Tutorial fans are female, 29.0% are male, with an average age of 41.4 years.
Which brands do Tutorial fans like most?
Tutorial fans show strongest brand affinity for JACK & JONES (59.72×), Western Union (6.99×), and Tagesschau (2.11×) over the country average.
Where do Tutorial fans live in Germany?
Tutorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 514,970), Bayern (reach 334,339), and Baden-Württemberg (reach 309,369). These three regions account for the largest share of the active audience.
What other brands do Tutorial fans also like?
Beyond Tutorial itself, the audience over-indexes on Western Union (6.99×), Tagesschau (2.11×), Pets (1.88×), and Real property (4.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tutorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.