National Baseball Hall of Fame and Museum Audience in United States

National Baseball Hall of Fame and Museum logo

National Baseball Hall of Fame and Museum has an estimated audience of 2,700,652 people in United States. 28.3% are female, 71.7% are male, average age 43.9. Top regions: New York, Pennsylvania, California. Top brand affinities: Alaska, Urban Outfitters, Minnesota, Israel, Nebraska.

The average National Baseball Hall of Fame and Museum fan in United States is 43.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, California. Top brand affinities include Alaska, Urban Outfitters, Minnesota, with strongest over-indexing on Alaska (2.85× the country average). Demographically, the National Baseball Hall of Fame and Museum audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of National Baseball Hall of Fame and Museum fans

Demographic split for National Baseball Hall of Fame and Museum audience in United States
MetricValue
Female28.3%
Male71.7%
Average age43.9
Estimated audience size2,700,652

Audience persona

The typical National Baseball Hall of Fame and Museum fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for National Baseball Hall of Fame and Museum in United States
RegionReachAffinity
New York776,5635.15×
Pennsylvania194,7012.14×
California190,9690.64×
New Jersey136,6211.99×
Texas123,3060.53×
Florida121,9760.67×
Massachusetts99,4741.87×
Ohio98,3591.18×
Illinois70,9450.79×
Virginia64,5620.98×
Connecticut60,1972.22×
Michigan55,8120.79×
North Carolina50,3680.62×
Maryland49,9631.08×
Georgia48,4900.58×
Washington36,5720.68×
Minnesota36,1120.93×
Indiana35,0500.71×
Missouri34,9730.8×
Arizona32,8280.6×
Wisconsin31,1660.77×
Tennessee30,7430.57×
Colorado28,9240.68×
South Carolina23,4370.58×
Kentucky21,4320.63×
New Hampshire18,9441.78×
Oregon15,8890.51×
Rhode Island14,6341.7×
Louisiana14,2380.41×
Maine14,1681.46×
Utah13,9890.58×
Kansas13,8040.65×
Iowa13,6090.61×
Alabama13,2540.35×
Vermont12,5942.66×
Oklahoma11,4930.38×
Arkansas11,1340.5×
Nevada10,5770.4×
Delaware9,0101.21×
Washington, District of Columbia8,8711.09×
West Virginia8,6220.69×
Mississippi8,3550.38×
Hawaii7,6060.66×
Idaho6,9000.51×
Alaska6,8831.19×
Nebraska6,4930.48×
Montana6,0000.8×
New Mexico5,9970.44×
South Dakota5,9230.95×
North Dakota5,7671.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Baseball Hall of Fame and Museum audience
BrandAffinityCategory
Alaska2.85×Travel & Leisure
Urban Outfitters2.22×Shopping
Minnesota1.81×Travel & Leisure
Israel1.66×Travel & Leisure
Nebraska2.11×Travel & Leisure
Columbia, Missouri7.38×Travel & Leisure
Google Analytics3.54×Internet & Social Media
Unique Gifts1.64×Shopping
Jesse Plemons2.3×Movies & TV
Nebraska Cornhuskers football2.4×Sports
Sinaloa2.3×Travel & Leisure
Home staging3.17×Home & Garden
Staycation1.7×Home & Garden
Glossier2.75×Beauty & Wellness
Captain America (1990 film)2.27×Movies & TV
Birthday Gifts1.61×Kids & Family
Home Delivery1.52×Food & Beverages
Noodle (Gorillaz)1.7×Music & Radio
Urban horticulture1.61×Home & Garden
South Asian cuisine3.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Baseball Hall of Fame and Museum audience
TraitClusterScore
PatriotismCONSERVATISM2
Need for SecurityCONSERVATISM1.2
Sports ActivityPOWER1.17
Early Adopter MentalityPOWER1.16
Career OrientationPOWER1.13
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for National Baseball Hall of Fame and Museum
CountryShare
United States56.0%
Japan23.1%
Taiwan2.7%

See National Baseball Hall of Fame and Museum audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does National Baseball Hall of Fame and Museum have in United States?

National Baseball Hall of Fame and Museum has an estimated audience of 2,700,652 people in United States, concentrated in New York and Pennsylvania.

What is the gender split and age of National Baseball Hall of Fame and Museum fans?

28.3% of National Baseball Hall of Fame and Museum fans are female, 71.7% are male, with an average age of 43.9 years.

Which brands do National Baseball Hall of Fame and Museum fans like most?

National Baseball Hall of Fame and Museum fans show strongest brand affinity for Alaska (2.85×), Urban Outfitters (2.22×), and Minnesota (1.81×) over the country average.

Where do National Baseball Hall of Fame and Museum fans live in United States?

National Baseball Hall of Fame and Museum fans in United States are most concentrated in New York (reach 776,563), Pennsylvania (reach 194,701), and California (reach 190,969). These three regions account for the largest share of the active audience.

What other brands do National Baseball Hall of Fame and Museum fans also like?

Beyond National Baseball Hall of Fame and Museum itself, the audience over-indexes on Urban Outfitters (2.22×), Minnesota (1.81×), Israel (1.66×), and Nebraska (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Baseball Hall of Fame and Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.