National Baseball Hall of Fame and Museum Audience in United States

National Baseball Hall of Fame and Museum has an estimated audience of 2,700,652 people in United States. 28.3% are female, 71.7% are male, average age 43.9. Top regions: New York, Pennsylvania, California. Top brand affinities: Alaska, Urban Outfitters, Minnesota, Israel, Nebraska.
The average National Baseball Hall of Fame and Museum fan in United States is 43.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Pennsylvania, California. Top brand affinities include Alaska, Urban Outfitters, Minnesota, with strongest over-indexing on Alaska (2.85× the country average). Demographically, the National Baseball Hall of Fame and Museum audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of National Baseball Hall of Fame and Museum fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 43.9 |
| Estimated audience size | 2,700,652 |
Audience persona
The typical National Baseball Hall of Fame and Museum fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 776,563 | 5.15× |
| Pennsylvania | 194,701 | 2.14× |
| California | 190,969 | 0.64× |
| New Jersey | 136,621 | 1.99× |
| Texas | 123,306 | 0.53× |
| Florida | 121,976 | 0.67× |
| Massachusetts | 99,474 | 1.87× |
| Ohio | 98,359 | 1.18× |
| Illinois | 70,945 | 0.79× |
| Virginia | 64,562 | 0.98× |
| Connecticut | 60,197 | 2.22× |
| Michigan | 55,812 | 0.79× |
| North Carolina | 50,368 | 0.62× |
| Maryland | 49,963 | 1.08× |
| Georgia | 48,490 | 0.58× |
| Washington | 36,572 | 0.68× |
| Minnesota | 36,112 | 0.93× |
| Indiana | 35,050 | 0.71× |
| Missouri | 34,973 | 0.8× |
| Arizona | 32,828 | 0.6× |
| Wisconsin | 31,166 | 0.77× |
| Tennessee | 30,743 | 0.57× |
| Colorado | 28,924 | 0.68× |
| South Carolina | 23,437 | 0.58× |
| Kentucky | 21,432 | 0.63× |
| New Hampshire | 18,944 | 1.78× |
| Oregon | 15,889 | 0.51× |
| Rhode Island | 14,634 | 1.7× |
| Louisiana | 14,238 | 0.41× |
| Maine | 14,168 | 1.46× |
| Utah | 13,989 | 0.58× |
| Kansas | 13,804 | 0.65× |
| Iowa | 13,609 | 0.61× |
| Alabama | 13,254 | 0.35× |
| Vermont | 12,594 | 2.66× |
| Oklahoma | 11,493 | 0.38× |
| Arkansas | 11,134 | 0.5× |
| Nevada | 10,577 | 0.4× |
| Delaware | 9,010 | 1.21× |
| Washington, District of Columbia | 8,871 | 1.09× |
| West Virginia | 8,622 | 0.69× |
| Mississippi | 8,355 | 0.38× |
| Hawaii | 7,606 | 0.66× |
| Idaho | 6,900 | 0.51× |
| Alaska | 6,883 | 1.19× |
| Nebraska | 6,493 | 0.48× |
| Montana | 6,000 | 0.8× |
| New Mexico | 5,997 | 0.44× |
| South Dakota | 5,923 | 0.95× |
| North Dakota | 5,767 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.85× | Travel & Leisure |
| Urban Outfitters | 2.22× | Shopping |
| Minnesota | 1.81× | Travel & Leisure |
| Israel | 1.66× | Travel & Leisure |
| Nebraska | 2.11× | Travel & Leisure |
| Columbia, Missouri | 7.38× | Travel & Leisure |
| Google Analytics | 3.54× | Internet & Social Media |
| Unique Gifts | 1.64× | Shopping |
| Jesse Plemons | 2.3× | Movies & TV |
| Nebraska Cornhuskers football | 2.4× | Sports |
| Sinaloa | 2.3× | Travel & Leisure |
| Home staging | 3.17× | Home & Garden |
| Staycation | 1.7× | Home & Garden |
| Glossier | 2.75× | Beauty & Wellness |
| Captain America (1990 film) | 2.27× | Movies & TV |
| Birthday Gifts | 1.61× | Kids & Family |
| Home Delivery | 1.52× | Food & Beverages |
| Noodle (Gorillaz) | 1.7× | Music & Radio |
| Urban horticulture | 1.61× | Home & Garden |
| South Asian cuisine | 3.97× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| Need for Security | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Career Orientation | POWER | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.0% |
| Japan | 23.1% |
| Taiwan | 2.7% |
See National Baseball Hall of Fame and Museum audiences in other countries
- National Baseball Hall of Fame and Museum — Germany
- National Baseball Hall of Fame and Museum — United Kingdom
- National Baseball Hall of Fame and Museum — France
- National Baseball Hall of Fame and Museum — Italy
- National Baseball Hall of Fame and Museum — Spain
- National Baseball Hall of Fame and Museum — Brazil
- National Baseball Hall of Fame and Museum — Japan
- National Baseball Hall of Fame and Museum — South Korea
- National Baseball Hall of Fame and Museum — India
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does National Baseball Hall of Fame and Museum have in United States?
National Baseball Hall of Fame and Museum has an estimated audience of 2,700,652 people in United States, concentrated in New York and Pennsylvania.
What is the gender split and age of National Baseball Hall of Fame and Museum fans?
28.3% of National Baseball Hall of Fame and Museum fans are female, 71.7% are male, with an average age of 43.9 years.
Which brands do National Baseball Hall of Fame and Museum fans like most?
National Baseball Hall of Fame and Museum fans show strongest brand affinity for Alaska (2.85×), Urban Outfitters (2.22×), and Minnesota (1.81×) over the country average.
Where do National Baseball Hall of Fame and Museum fans live in United States?
National Baseball Hall of Fame and Museum fans in United States are most concentrated in New York (reach 776,563), Pennsylvania (reach 194,701), and California (reach 190,969). These three regions account for the largest share of the active audience.
What other brands do National Baseball Hall of Fame and Museum fans also like?
Beyond National Baseball Hall of Fame and Museum itself, the audience over-indexes on Urban Outfitters (2.22×), Minnesota (1.81×), Israel (1.66×), and Nebraska (2.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Baseball Hall of Fame and Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.