José Altuve Audience in United States

José Altuve logo

José Altuve has an estimated audience of 1,280,713 people in United States. 26.9% are female, 73.1% are male, average age 37.8. Top regions: Texas, Florida, California. Top brand affinities: Minnesota, Sinaloa, Justice, Kerala, Sailor.

The average José Altuve fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Minnesota, Sinaloa, Justice, with strongest over-indexing on Minnesota (20× the country average). Demographically, the José Altuve audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of José Altuve fans

Demographic split for José Altuve audience in United States
MetricValue
Female26.9%
Male73.1%
Average age37.8
Estimated audience size1,280,713

Audience persona

The typical José Altuve fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for José Altuve in United States
RegionReachAffinity
Texas516,5854.69×
Florida139,8271.61×
California138,5390.98×
New York100,7971.41×
Pennsylvania56,0731.3×
New Jersey49,6521.52×
Illinois45,9301.08×
Ohio41,8091.06×
North Carolina35,3440.92×
Georgia34,8760.88×
Michigan32,3550.97×
Louisiana31,9991.94×
Arizona28,8371.1×
Maryland28,3741.29×
Massachusetts28,1041.11×
Virginia27,0220.87×
Washington26,5571.03×
Tennessee23,9550.93×
Indiana22,1930.95×
Missouri19,4060.94×
Colorado16,2190.8×
Connecticut15,6551.22×
Kentucky15,2830.95×
Minnesota15,2480.83×
Wisconsin15,2400.79×
South Carolina14,1360.73×
Alabama13,1270.73×
Oklahoma12,4150.87×
Kansas10,5791.05×
Oregon9,8380.67×
Nevada9,8110.79×
Arkansas9,0810.86×
Utah8,4410.74×
Iowa8,1280.77×
Mississippi7,8640.75×
New Mexico5,4990.86×
Washington, District of Columbia4,9051.27×
Rhode Island4,2191.03×
Nebraska4,2060.65×
West Virginia4,0330.68×
New Hampshire3,9310.78×
Idaho3,7250.58×
Delaware3,6641.04×
Hawaii3,5950.65×
Maine3,5270.77×
Montana2,4140.68×
South Dakota1,9150.65×
North Dakota1,7970.68×
Vermont1,7260.77×
Alaska1,5860.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for José Altuve audience
BrandAffinityCategory
Minnesota20×Travel & Leisure
Sinaloa20×Travel & Leisure
Justice10.55×Politics & Society
Kerala20×Travel & Leisure
Sailor14.03×Travel & Leisure
Product design2.99×Business & Career
Food quality18.75×Food & Beverages
Elsword20×Games
Rajasthan20×Travel & Leisure
Nationality2.49×Politics & Society
Pro-Ject4.77×Music & Radio
Nebraska2.49×Travel & Leisure
Gauri Khan17.98×Movies & TV
John Key20×Politics & Society
edureka29.95×Business & Career
UK garage4.18×Music & Radio
Electrolyte3.52×Health
Unique Gifts1.69×Shopping
Graham Greene4.12×Literature
Home Delivery1.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by José Altuve audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Luxury OrientationPREMIUM1.67
Social Media UsageJOY1.31
SpiritualityBALANCE1.1
Price SensitivityPREMIUM1.1
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for José Altuve
CountryShare
United States88.9%
Canada4.0%
Spain1.4%

See José Altuve audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does José Altuve have in United States?

José Altuve has an estimated audience of 1,280,713 people in United States, concentrated in Texas and Florida.

What is the gender split and age of José Altuve fans?

26.9% of José Altuve fans are female, 73.1% are male, with an average age of 37.8 years.

Which brands do José Altuve fans like most?

José Altuve fans show strongest brand affinity for Minnesota (20×), Sinaloa (20×), and Justice (10.55×) over the country average.

Where do José Altuve fans live in United States?

José Altuve fans in United States are most concentrated in Texas (reach 516,585), Florida (reach 139,827), and California (reach 138,539). These three regions account for the largest share of the active audience.

What other brands do José Altuve fans also like?

Beyond José Altuve itself, the audience over-indexes on Sinaloa (20×), Justice (10.55×), Kerala (20×), and Sailor (14.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for José Altuve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.