David Ortiz Audience in United States

David Ortiz has an estimated audience of 996,346 people in United States. 33.7% are female, 66.3% are male, average age 37.8. Top regions: California, New York, Massachusetts. Top brand affinities: Manny Machado, Aaron Rodgers, Autism Awareness, Yankee Stadium, Diabetes mellitus awareness.

The average David Ortiz fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Manny Machado, Aaron Rodgers, Autism Awareness, with strongest over-indexing on Manny Machado (84.93× the country average). Demographically, the David Ortiz audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of David Ortiz fans

Demographic split for David Ortiz audience in United States
MetricValue
Female33.7%
Male66.3%
Average age37.8
Estimated audience size996,346

Audience persona

The typical David Ortiz fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Manny Machado.

Top regions in United States

Top regions ranked by reach for David Ortiz in United States
RegionReachAffinity
California122,9891.12×
New York101,8271.83×
Massachusetts77,0733.93×
Florida76,9141.14×
Texas65,4090.76×
New Jersey44,8891.77×
Pennsylvania38,8191.16×
Illinois27,3860.83×
North Carolina25,4370.85×
Ohio24,3680.79×
Georgia23,3530.76×
Virginia21,4850.89×
Connecticut20,1922.02×
Arizona18,5400.91×
Maryland16,6740.97×
Michigan16,5980.64×
Tennessee14,1130.71×
Washington13,9800.7×
Indiana13,0040.71×
Missouri12,7540.79×
South Carolina12,3410.82×
Minnesota11,7690.82×
Wisconsin11,5860.77×
Colorado10,9880.7×
New Hampshire10,7912.75×
Alabama9,6370.69×
Rhode Island8,9742.83×
Louisiana8,7810.68×
Kentucky8,6720.69×
Nevada7,7120.8×
Maine7,6442.14×
Oregon7,0920.62×
Oklahoma7,0730.64×
Utah6,0760.68×
Kansas5,4950.7×
Iowa5,4580.66×
Mississippi5,0050.61×
Arkansas4,6240.56×
Washington, District of Columbia3,3161.11×
New Mexico3,2720.65×
Nebraska3,2110.64×
Hawaii3,0980.72×
West Virginia3,0710.66×
Idaho2,8360.57×
Vermont2,7161.55×
Delaware2,3060.84×
Montana1,6890.61×
South Dakota1,3600.59×
North Dakota1,3470.66×
Alaska1,0310.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Ortiz audience
BrandAffinityCategory
Manny Machado84.93×Sports
Aaron Rodgers13.11×Sports
Autism Awareness19.03×Health
Yankee Stadium54.78×Sports
Diabetes mellitus awareness12.48×Health
Boston Red Sox12.35×Sports
Derek Jeter30.07×Sports
Colorado Rockies20.74×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage28.48×Cars & Mobility
Seattle Mariners10.06×Sports
Jessica Alba11.61×Movies & TV
Income tax13.19×Business & Career
Google Maps4.18×Internet & Social Media
World Series11.69×Sports
Wrigley Field34.47×Sports
Houston Astros8.52×Sports
Sidney Crosby17.17×Sports
Boston Bruins11.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Ortiz audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Family OrientationCONSERVATISM1.67
Urban LifestyleOPEN1.5
Convenience OrientationPREMIUM1.28
TravellingTHRILL1.27
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for David Ortiz
CountryShare
United States79.0%
Canada8.5%
Mexico2.6%

See David Ortiz audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does David Ortiz have in United States?

David Ortiz has an estimated audience of 996,346 people in United States, concentrated in California and New York.

What is the gender split and age of David Ortiz fans?

33.7% of David Ortiz fans are female, 66.3% are male, with an average age of 37.8 years.

Which brands do David Ortiz fans like most?

David Ortiz fans show strongest brand affinity for Manny Machado (84.93×), Aaron Rodgers (13.11×), and Autism Awareness (19.03×) over the country average.

Where do David Ortiz fans live in United States?

David Ortiz fans in United States are most concentrated in California (reach 122,989), New York (reach 101,827), and Massachusetts (reach 77,073). These three regions account for the largest share of the active audience.

What other brands do David Ortiz fans also like?

Beyond David Ortiz itself, the audience over-indexes on Aaron Rodgers (13.11×), Autism Awareness (19.03×), Yankee Stadium (54.78×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Ortiz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.