Rascasse Audience Intelligence

Softball Audience in Germany

A data profile of the people who buy, follow and care about Softball in Germany — modelled from more than twelve digital signal sources. Softball has an estimated audience of 287,250 people in Germany.

#189among Sport in Germany#6305among Topic in Germany#1435in Sports

The average Softball fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include College softball, Mom Jeans., Cleveland Guardians, with strongest over-indexing on College softball (78.71× the country average).

Demographically, the Softball audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Softball fan in Germany is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for College softball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Softball profile in Germany.

Audience size
287K
in Germany
Gender
38.2%♀
61.8% male
Age
37.1
average years
Country rank
#17897
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Softball fans

38.2% are female, 61.8% are male, average age 37.1.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Softball audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age37.1
Estimated audience size287,250
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Softball audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Softball audience comes from Germany.

Worldwide audience distribution share by country for Softball
CountryShare
United States56.9%
Japan17.9%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Softball audience in Germany is strongest.

Fig. 05

Top regions by affinity

Softball fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.19×
02Nordrhein-Westfalen~70K1.18×
03Baden-Württemberg~40K1.13×
04Hessen~20K1.12×
05Berlin~10K1.12×
06Bayern~50K1.07×
07Hamburg~7K1.07×
08Schleswig-Holstein~10K1.01×
09Brandenburg~9K1.01×
10Bremen~2K0.98×
11Niedersachsen~30K0.95×
12Sachsen~10K0.95×
13Saarland~3K0.93×
14Mecklenburg-Vorpommern~5K0.83×
15Sachsen-Anhalt~6K0.82×
16Thüringen~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Softball, Germany
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Softball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Softball audience
#·InterestCategoryAffinity×
01University of West GeorgiaBusiness & Career86.03×
02Softball MomKids & Family83.51×
03College softballSports78.71×
04Cincinnati RedsSports62.72×
05Cleveland GuardiansSports61.10×
06College baseballSports60.56×
07Texas Rangers (baseball)Sports56.20×
08Mom Jeans.Music & Radio55.26×
09World Baseball ClassicSports55.19×
10American Hockey LeagueSports48.03×
11baseball cardsSports35.28×
12Baseball batSports31.96×
13St. Louis CardinalsSports23.43×
14KT TAPEHealth20.78×
15Climbing wallSports15.85×
16Limited liability companyBusiness & Career10.21×
17Instant GamingGames9.77×
18reisenthelFashion & Accessoires9.57×
19Slobodna BosnaPolitics & Society7.97×
20Top-level domainTechnology & Electronics2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Softball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Softball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.29×
Community OrientationOPEN1.27×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Softball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.87×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Softball have in Germany?

Softball has an estimated audience of 287,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Softball fans?

38.2% of Softball fans are female, 61.8% are male, with an average age of 37.1 years.

03

Which brands do Softball fans like most?

Softball fans show strongest brand affinity for College softball (78.71×), Mom Jeans. (55.26×), and Cleveland Guardians (61.1×) over the country average.

04

Where do Softball fans live in Germany?

Softball fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Softball fans also like?

Beyond Softball itself, the audience over-indexes on Mom Jeans. (55.26×), Cleveland Guardians (61.1×), University of West Georgia (86.03×), and Texas Rangers (baseball) (56.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Softball audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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