Softball Audience in Germany
Softball has an estimated audience of 287,250 people in Germany. 38.2% are female, 61.8% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: College softball, Mom Jeans., Cleveland Guardians, Texas Rangers (baseball), University of West Georgia.
The average Softball fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include College softball, Mom Jeans., Cleveland Guardians, with strongest over-indexing on College softball (78.71× the country average). Demographically, the Softball audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Softball fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 37.1 |
| Estimated audience size | 287,250 |
Audience persona
The typical Softball fan in Germany is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for College softball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,772 | 1.21× |
| Bayern | 50,426 | 1.09× |
| Baden-Württemberg | 45,144 | 1.15× |
| Niedersachsen | 26,880 | 0.96× |
| Hessen | 24,775 | 1.13× |
| Rheinland-Pfalz | 17,279 | 1.2× |
| Berlin | 14,929 | 1.16× |
| Sachsen | 13,321 | 0.95× |
| Schleswig-Holstein | 10,428 | 1.01× |
| Brandenburg | 9,088 | 1.02× |
| Hamburg | 7,147 | 1.1× |
| Sachsen-Anhalt | 5,527 | 0.74× |
| Thüringen | 5,419 | 0.74× |
| Mecklenburg-Vorpommern | 4,087 | 0.75× |
| Saarland | 2,940 | 0.83× |
| Bremen | 2,341 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| College softball | 78.71× | Sports |
| Mom Jeans. | 55.26× | Music & Radio |
| Cleveland Guardians | 61.1× | Sports |
| Texas Rangers (baseball) | 56.2× | Sports |
| University of West Georgia | 86.03× | Business & Career |
| College baseball | 60.56× | Sports |
| Softball Mom | 83.51× | Kids & Family |
| Cincinnati Reds | 62.72× | Sports |
| Instant Gaming | 9.77× | Games |
| reisenthel | 9.57× | Fashion & Accessoires |
| Baseball bat | 31.96× | Sports |
| baseball cards | 35.28× | Sports |
| World Baseball Classic | 55.19× | Sports |
| American Hockey League | 48.03× | Sports |
| St. Louis Cardinals | 23.43× | Sports |
| Climbing wall | 15.85× | Sports |
| Slobodna Bosna | 7.97× | Politics & Society |
| KT TAPE | 20.78× | Health |
| Limited liability company | 10.21× | Business & Career |
| Top-level domain | 2.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.21 |
| Spirituality | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.12 |
| Risk Appetite | THRILL | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.9% |
| Japan | 17.9% |
| Canada | 3.4% |
See Softball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Softball have in Germany?
Softball has an estimated audience of 287,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Softball fans?
38.2% of Softball fans are female, 61.8% are male, with an average age of 37.1 years.
Which brands do Softball fans like most?
Softball fans show strongest brand affinity for College softball (78.71×), Mom Jeans. (55.26×), and Cleveland Guardians (61.1×) over the country average.
Where do Softball fans live in Germany?
Softball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,772), Bayern (reach 50,426), and Baden-Württemberg (reach 45,144). These three regions account for the largest share of the active audience.
What other brands do Softball fans also like?
Beyond Softball itself, the audience over-indexes on Mom Jeans. (55.26×), Cleveland Guardians (61.1×), Texas Rangers (baseball) (56.2×), and University of West Georgia (86.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.