Oklahoma Sooners Audience in United States

Oklahoma Sooners has an estimated audience of 1,951,728 people in United States. 31.4% are female, 68.6% are male, average age 39.3. Top regions: Oklahoma, Texas, California. Top brand affinities: Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, Rob Gronkowski, Baker Mayfield.

The average Oklahoma Sooners fan in United States is 39.3 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the Oklahoma Sooners audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Oklahoma Sooners fans

Demographic split for Oklahoma Sooners audience in United States
MetricValue
Female31.4%
Male68.6%
Average age39.3
Estimated audience size1,951,728

Audience persona

The typical Oklahoma Sooners fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Oklahoma Sooners in United States
RegionReachAffinity
Oklahoma426,68319.69×
Texas242,4661.45×
California82,4450.38×
Florida58,4180.44×
Arkansas42,3012.63×
Missouri36,4401.16×
Colorado36,0071.17×
Georgia34,9200.58×
Illinois32,1360.49×
Tennessee30,7420.79×
North Carolina28,4640.48×
Kansas28,0531.82×
New York27,3530.25×
Arizona25,9060.65×
Alabama23,6740.87×
Ohio22,8780.38×
Louisiana21,3240.85×
Pennsylvania20,8940.32×
Iowa18,4771.15×
Virginia18,4480.39×
South Carolina17,3970.59×
Michigan15,9360.31×
Nebraska14,5391.49×
Mississippi14,2580.89×
New Mexico14,1711.45×
Washington13,8690.35×
Kentucky13,2820.54×
Indiana13,2580.37×
New Jersey11,4760.23×
Massachusetts10,6420.28×
Oregon9,6980.43×
Minnesota9,1570.33×
Wisconsin8,8030.3×
Maryland8,5710.26×
Nevada8,4870.45×
Utah7,0450.4×
Connecticut6,6140.34×
Idaho5,6360.58×
South Dakota4,3050.95×
West Virginia3,6690.4×
Hawaii2,9480.35×
Montana2,4970.46×
North Dakota2,2780.57×
Washington, District of Columbia2,0930.36×
Maine1,8780.27×
New Hampshire1,7960.23×
Alaska1,6310.39×
Wyoming1,6160.56×
Rhode Island1,5900.26×
Vermont1,5350.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Sooners audience
BrandAffinityCategory
Aaron Rodgers28.78×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Rob Gronkowski35.84×Sports
Baker Mayfield20.33×Sports
Microblogging12.67×Technology & Electronics
Dak Prescott16.48×Sports
Singer-songwriter5.51×Music & Radio
Russell Wilson12.62×Sports
Indianapolis Motor Speedway15.99×Sports
Income tax13.19×Business & Career
Notre Dame Fighting Irish football19.77×Sports
Capital One4.06×Business & Career
AccuWeather6.2×Home & Garden
Day trading10.93×Business & Career
Clemson Tigers football10.03×Sports
Blended whiskey11.31×Food & Beverages
Tony Romo22.22×Sports
Planet Fitness3.53×Sports
LSU Tigers football8.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Sooners audience
TraitClusterScore
Risk AppetiteTHRILL2.23
PatriotismCONSERVATISM1.26
Luxury OrientationPREMIUM1.25
TraditionCONSERVATISM1.1
Career OrientationPOWER1.06
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Sooners
CountryShare
United States87.1%
Canada1.8%
Japan1.6%

See Oklahoma Sooners audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Oklahoma Sooners have in United States?

Oklahoma Sooners has an estimated audience of 1,951,728 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma Sooners fans?

31.4% of Oklahoma Sooners fans are female, 68.6% are male, with an average age of 39.3 years.

Which brands do Oklahoma Sooners fans like most?

Oklahoma Sooners fans show strongest brand affinity for Aaron Rodgers (28.78×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Oklahoma Sooners fans live in United States?

Oklahoma Sooners fans in United States are most concentrated in Oklahoma (reach 426,683), Texas (reach 242,466), and California (reach 82,445). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Sooners fans also like?

Beyond Oklahoma Sooners itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Rob Gronkowski (35.84×), and Baker Mayfield (20.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.