Rascasse Audience Intelligence

Oklahoma Sooners Fan Demographics in United States

Oklahoma Sooners has an estimated audience of 1.9M people in United States.

#246among teams in United States#1324in Sports

The average Oklahoma Sooners fan in United States is 40.0 years old, more male, and lives primarily in Oklahoma.

Interest is seasonal: September, October and November account for 54% of the year's searches, April is the quietest month.

Most fans live in Oklahoma, Texas, California.

Top affinities include Oklahoma Sooners football, Tony Romo, USC Trojans football, with strongest over-indexing on Oklahoma Sooners football (26.94× the country average).

Demographically, the Oklahoma Sooners audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Oklahoma Sooners fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Oklahoma Sooners football.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
31.4%♀
68.6% male
Age
40.0
average years
Country rank
#14989
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oklahoma Sooners fans

31.4% are female, 68.6% are male, average age 40.0.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Oklahoma Sooners audience in United States
MetricValue
Female31.4%
Male68.6%
Average age40.0
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Oklahoma Sooners audience in United States
Age bracketShare%
16-2422%
25-3417%
35-4419%
45-5420%
55+22%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Oklahoma Sooners audience comes from United States.

Worldwide audience distribution share by country for Oklahoma Sooners
CountryShare
United States86.9%
Canada1.9%
Japan1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oklahoma Sooners fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K18.20×
02Arkansas~40K2.37×
03Kansas~30K1.77×
04Nebraska~20K1.53×
05New Mexico~20K1.49×
06Texas~200K1.41×
07Mississippi~20K1.24×
08Iowa~20K1.23×
09Colorado~40K1.19×
10South Dakota~6K1.17×
11Missouri~40K1.11×
12Alabama~30K0.91×
13Wyoming~3K0.88×
14Louisiana~20K0.85×
15North Dakota~4K0.80×
16Tennessee~30K0.75×
17Alaska~3K0.74×
18Montana~4K0.71×
19Vermont~3K0.71×
20Idaho~7K0.70×
21Arizona~30K0.66×
22South Carolina~20K0.63×
23Delaware~4K0.62×
24Georgia~40K0.61×
25Rhode Island~4K0.61×
26West Virginia~6K0.60×
27Hawaii~5K0.58×
28Maine~5K0.58×
29New Hampshire~4K0.58×
30North Carolina~40K0.56×
31Kentucky~10K0.55×
32Nevada~10K0.54×
33Utah~10K0.53×
34Oregon~10K0.51×
35Illinois~40K0.49×
36Florida~60K0.47×
37Ohio~30K0.47×
38Indiana~20K0.47×
39Connecticut~9K0.45×
40Virginia~20K0.43×
41Washington~20K0.43×
42Minnesota~10K0.42×
43Michigan~20K0.41×
44Wisconsin~10K0.41×
45California~90K0.38×
46Pennsylvania~30K0.38×
47Massachusetts~10K0.36×
48Maryland~10K0.36×
49New Jersey~20K0.32×
50New York~30K0.29×
Fig. 06

Affinity by region

Affinity by region — Oklahoma Sooners, United States
0.29×1.00×18.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oklahoma Sooners audience vs. the country average
#·InterestCategoryAffinity×
01Oklahoma Sooners footballSports26.94×
02Tony RomoSports20.48×
03USC Trojans footballSports20.19×
04Notre Dame Fighting Irish footballSports18.72×
05Rob GronkowskiSports17.17×
06Clemson Tigers footballSports16.82×
07Baker MayfieldSports16.40×
08Dak PrescottSports15.66×
09Aaron RodgersSports13.36×
10LSU Tigers footballSports12.73×
11Russell WilsonSports10.80×
12Texas Longhorns footballSports8.09×
13San Francisco 49ersSports5.05×
14Kate SpadeFashion & Accessoires5.03×
15CBS SportsSports3.89×
16Weather forecastingHome & Garden3.85×
17Oklahoma City ThunderSports3.77×
18Atlanta BravesSports3.68×
19Masters TournamentSports3.48×
20AccuWeatherHome & Garden2.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oklahoma Sooners audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oklahoma Sooners audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Career OrientationPOWER1.56×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oklahoma Sooners audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oklahoma Sooners over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/oklahoma-sooners-131309” · Methodology