Oklahoma Sooners Audience in United States

Oklahoma Sooners logo

Oklahoma Sooners has an estimated audience of 1,951,728 people in United States. 31.4% are female, 68.6% are male, average age 39.3. Top regions: Oklahoma, Texas, California. Top brand affinities: Nebraska, Pillow, Israel, UK garage, Captain America (1990 film).

The average Oklahoma Sooners fan in United States is 39.3 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Nebraska, Pillow, Israel, with strongest over-indexing on Nebraska (5.18× the country average). Demographically, the Oklahoma Sooners audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Oklahoma Sooners fans

Demographic split for Oklahoma Sooners audience in United States
MetricValue
Female31.4%
Male68.6%
Average age39.3
Estimated audience size1,951,728

Audience persona

The typical Oklahoma Sooners fan in United States is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Oklahoma Sooners in United States
RegionReachAffinity
Oklahoma426,68319.69×
Texas242,4661.45×
California82,4450.38×
Florida58,4180.44×
Arkansas42,3012.63×
Missouri36,4401.16×
Colorado36,0071.17×
Georgia34,9200.58×
Illinois32,1360.49×
Tennessee30,7420.79×
North Carolina28,4640.48×
Kansas28,0531.82×
New York27,3530.25×
Arizona25,9060.65×
Alabama23,6740.87×
Ohio22,8780.38×
Louisiana21,3240.85×
Pennsylvania20,8940.32×
Iowa18,4771.15×
Virginia18,4480.39×
South Carolina17,3970.59×
Michigan15,9360.31×
Nebraska14,5391.49×
Mississippi14,2580.89×
New Mexico14,1711.45×
Washington13,8690.35×
Kentucky13,2820.54×
Indiana13,2580.37×
New Jersey11,4760.23×
Massachusetts10,6420.28×
Oregon9,6980.43×
Minnesota9,1570.33×
Wisconsin8,8030.3×
Maryland8,5710.26×
Nevada8,4870.45×
Utah7,0450.4×
Connecticut6,6140.34×
Idaho5,6360.58×
South Dakota4,3050.95×
West Virginia3,6690.4×
Hawaii2,9480.35×
Montana2,4970.46×
North Dakota2,2780.57×
Washington, District of Columbia2,0930.36×
Maine1,8780.27×
New Hampshire1,7960.23×
Alaska1,6310.39×
Wyoming1,6160.56×
Rhode Island1,5900.26×
Vermont1,5350.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Sooners audience
BrandAffinityCategory
Nebraska5.18×Travel & Leisure
Pillow2.71×Home & Garden
Israel2.27×Travel & Leisure
UK garage4.79×Music & Radio
Captain America (1990 film)3.7×Movies & TV
Jesse Plemons2.33×Movies & TV
Guitarist (magazine)7.03×Music & Radio
Nebraska Cornhuskers football2.17×Sports
Riedel (glass manufacturer)15.23×Home & Garden
Noodle (Gorillaz)2.06×Music & Radio
Glossier3.06×Beauty & Wellness
Queens College, City University of New York3.94×Business & Career
Jaws2.9×Movies & TV
Graham Greene3.13×Literature
JDSU1.56×Business & Career
Hebe3.25×Home & Garden
Home staging2.61×Home & Garden
Pro-Ject1.99×Music & Radio
Sinaloa1.78×Travel & Leisure
Goop2.57×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Sooners audience
TraitClusterScore
Risk AppetiteTHRILL2.23
PatriotismCONSERVATISM1.26
Luxury OrientationPREMIUM1.25
TraditionCONSERVATISM1.1
Career OrientationPOWER1.06
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Sooners
CountryShare
United States87.1%
Canada1.8%
Japan1.6%

See Oklahoma Sooners audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Oklahoma Sooners have in United States?

Oklahoma Sooners has an estimated audience of 1,951,728 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma Sooners fans?

31.4% of Oklahoma Sooners fans are female, 68.6% are male, with an average age of 39.3 years.

Which brands do Oklahoma Sooners fans like most?

Oklahoma Sooners fans show strongest brand affinity for Nebraska (5.18×), Pillow (2.71×), and Israel (2.27×) over the country average.

Where do Oklahoma Sooners fans live in United States?

Oklahoma Sooners fans in United States are most concentrated in Oklahoma (reach 426,683), Texas (reach 242,466), and California (reach 82,445). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Sooners fans also like?

Beyond Oklahoma Sooners itself, the audience over-indexes on Pillow (2.71×), Israel (2.27×), UK garage (4.79×), and Captain America (1990 film) (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.