Rascasse Audience Intelligence

Tennessee Titans Audience in United States

A data profile of the people who buy, follow and care about Tennessee Titans in United States — modelled from more than twelve digital signal sources. Tennessee Titans has an estimated audience of 8,983,920 people in United States.

#49among American football in United States#87among Team in United States#329in Sports

The average Tennessee Titans fan in United States is 37.9 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Buffalo Bills, Aaron Rodgers, CBS Sports Network, with strongest over-indexing on Buffalo Bills (7.76× the country average).

Demographically, the Tennessee Titans audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee Titans fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee Titans profile in United States.

Audience size
9M
in United States
Gender
30.4%♀
69.6% male
Age
37.9
average years
Country rank
#3981
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee Titans fans

30.4% are female, 69.6% are male, average age 37.9.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Tennessee Titans audience in United States
MetricValue
Female30.4%
Male69.6%
Average age37.9
Estimated audience size8,983,920
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Tennessee Titans audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Tennessee Titans audience comes from United States.

Worldwide audience distribution share by country for Tennessee Titans
CountryShare
United States82.2%
Canada2.7%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee Titans audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee Titans fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~2.5M12.80×
02Kentucky~300K2.23×
03Mississippi~100K1.93×
04Alabama~200K1.35×
05Montana~30K1.34×
06Arkansas~100K1.33×
07West Virginia~40K1.07×
08Ohio~300K0.91×
09Indiana~100K0.89×
10Iowa~60K0.85×
11Texas~600K0.82×
12Hawaii~30K0.81×
13Pennsylvania~200K0.80×
14Michigan~200K0.79×
15Delaware~20K0.79×
16Virginia~200K0.78×
17Missouri~100K0.77×
18South Carolina~100K0.77×
19Louisiana~90K0.77×
20Nevada~70K0.77×
21New Mexico~30K0.76×
22South Dakota~20K0.75×
23Kansas~50K0.73×
24Georgia~200K0.71×
25Maryland~100K0.70×
26Florida~400K0.69×
27Wisconsin~90K0.69×
28Nebraska~30K0.69×
29North Carolina~200K0.68×
30Rhode Island~20K0.67×
31North Dakota~10K0.67×
32Illinois~200K0.64×
33Colorado~90K0.64×
34Minnesota~80K0.64×
35Alaska~10K0.64×
36Oklahoma~60K0.62×
37Arizona~100K0.61×
38Idaho~30K0.61×
39New Jersey~100K0.59×
40Connecticut~50K0.57×
41Massachusetts~100K0.54×
42Washington, District of Columbia~10K0.53×
43Utah~40K0.52×
44New Hampshire~20K0.52×
45Vermont~8K0.51×
46Washington~90K0.50×
47Maine~20K0.49×
48New York~200K0.48×
49California~500K0.46×
50Oregon~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Tennessee Titans, United States
0.42×1.00×12.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee Titans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee Titans audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports14.74×
02CBS Sports NetworkMovies & TV11.84×
03Florida State Seminoles footballSports11.71×
04Texas A&M Aggies footballSports11.10×
05NFL Sunday TicketEvent10.25×
06Cincinnati BengalsSports10.19×
07Indianapolis ColtsSports9.59×
08Aaron RodgersSports9.27×
09New York JetsSports9.22×
10Tampa Bay BuccaneersSports8.75×
11Atlanta FalconsSports8.68×
12Minnesota VikingsSports8.61×
13Cleveland BrownsSports8.54×
14Buffalo BillsSports7.76×
15New York GiantsSports7.62×
16Denver BroncosSports6.98×
17Miami DolphinsSports6.63×
18Pittsburgh SteelersSports6.39×
19Detroit LionsSports5.95×
20Green Bay PackersSports5.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee Titans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee Titans audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
Sports ActivityPOWER0.94×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee Titans audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.51×
Quality AwarenessPREMIUM0.52×
CreativityOPEN0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee Titans have in United States?

Tennessee Titans has an estimated audience of 8,983,920 people in United States, concentrated in Tennessee and Texas.

02

What is the gender split and age of Tennessee Titans fans?

30.4% of Tennessee Titans fans are female, 69.6% are male, with an average age of 37.9 years.

03

Which brands do Tennessee Titans fans like most?

Tennessee Titans fans show strongest brand affinity for Buffalo Bills (7.76×), Aaron Rodgers (9.27×), and CBS Sports Network (11.84×) over the country average.

04

Where do Tennessee Titans fans live in United States?

Tennessee Titans fans in United States are most concentrated in Tennessee (reach ~2.5M), Texas (reach ~600K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee Titans fans also like?

Beyond Tennessee Titans itself, the audience over-indexes on Aaron Rodgers (9.27×), CBS Sports Network (11.84×), Cleveland Browns (8.54×), and Minnesota Vikings (8.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

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See Tennessee Titans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Titans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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