Rascasse Audience Intelligence

Public administration Audience in Brazil

A data profile of the people who buy, follow and care about Public administration in Brazil — modelled from more than twelve digital signal sources. Public administration has an estimated audience of 4,862,666 people in Brazil.

#83among Field of study in Brazil#938among Topic in Brazil#198in Business & Career

The average Public administration fan in Brazil is 38.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public administration profile in Brazil.

Audience size
4.9M
in Brazil
Gender
60.7%♀
39.3% male
Age
38.7
average years
Country rank
#1379
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public administration fans

60.7% are female, 39.3% are male, average age 38.7.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Public administration audience in Brazil
MetricValue
Female60.7%
Male39.3%
Average age38.7
Estimated audience size4,862,666
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Public administration audience in Brazil
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4919%
50+19%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Public administration audience comes from Brazil.

Worldwide audience distribution share by country for Public administration
CountryShare
United States25.2%
Brazil14.1%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public administration audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Public administration fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Norte~90K1.07×
02Tocantins~30K1.06×
03Paraíba~100K1.04×
04Amazonas~90K1.04×
05Federal District~80K1.04×
06Alagoas~70K1.03×
07Piauí~70K1.03×
08Mato Grosso do Sul~70K1.02×
09Mato Grosso~90K1.01×
10Sergipe~50K1.01×
11Rondônia~40K1.01×
12Acre~20K1.00×
13Roraima~10K1.00×
14Pernambuco~200K0.99×
15Maranhão~100K0.99×
16Ceará~200K0.98×
17Goiás~200K0.98×
18Pará~200K0.98×
19Espírito Santo~100K0.98×
20Bahia~300K0.96×
21Santa Catarina~200K0.96×
22Rio Grande do Sul~300K0.95×
23Paraná~300K0.94×
24Minas Gerais~500K0.92×
25Rio de Janeiro~400K0.92×
26São Paulo~1M0.82×
27Amapá0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Public administration audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Public administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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