Journalism Audience in Germany
Journalism has an estimated audience of 4,660,347 people in Germany. 52.0% are female, 48.0% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Journalism fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Journalism audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Journalism fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 40.4 |
| Estimated audience size | 4,660,347 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,147,285 | 1.13× |
| Bayern | 698,574 | 0.93× |
| Baden-Württemberg | 603,434 | 0.95× |
| Niedersachsen | 453,922 | 1× |
| Hessen | 391,447 | 1.1× |
| Berlin | 275,950 | 1.32× |
| Rheinland-Pfalz | 228,773 | 0.98× |
| Sachsen | 214,351 | 0.94× |
| Schleswig-Holstein | 162,499 | 0.97× |
| Brandenburg | 154,308 | 1.07× |
| Hamburg | 113,532 | 1.08× |
| Sachsen-Anhalt | 111,400 | 0.92× |
| Thüringen | 107,561 | 0.91× |
| Mecklenburg-Vorpommern | 77,161 | 0.87× |
| Saarland | 48,164 | 0.84× |
| Bremen | 39,563 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.17 |
| Pet Ownership | JOY | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Community Orientation | OPEN | 1.05 |
| DIY Mentality | THRILL | 1.02 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.3% |
| Brazil | 5.0% |
See Journalism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.