A data profile of the people who buy, follow and care about Journalism in Spain — modelled from more than twelve digital signal sources. Journalism has an estimated audience of 2,898,097 people in Spain.
The average Journalism fan in Spain is 46.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
The key figures that characterise the Journalism profile in Spain.
57.4% are female, 42.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.7 |
| Estimated audience size | 2,898,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Journalism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.3% |
| Brazil | 5.0% |
Where the Journalism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.26× | |
| 02 | Catalonia | ~600K | 1.23× | |
| 03 | Canary Islands | ~200K | 1.12× | |
| 04 | Region of Murcia | ~100K | 1.08× | |
| 05 | Comunidad Valenciana | ~300K | 1.05× | |
| 06 | Balearic Islands | ~90K | 1.05× | |
| 07 | Basque Autonomous Country | ~100K | 1.04× | |
| 08 | Navarre | ~40K | 1.03× | |
| 09 | La Rioja | ~20K | 1.02× | |
| 10 | Andalusia | ~600K | 0.97× | |
| 11 | Aragon | ~70K | 0.97× | |
| 12 | Extremadura | ~60K | 0.97× | |
| 13 | Cantabria | ~40K | 0.97× | |
| 14 | Castilla-La Mancha | ~100K | 0.96× | |
| 15 | Principality of Asturias | ~60K | 0.95× | |
| 16 | Castile and León | ~100K | 0.90× | |
| 17 | Galicia | ~100K | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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