Rascasse Audience Intelligence

Journalism Audience in India

A data profile of the people who buy, follow and care about Journalism in India — modelled from more than twelve digital signal sources. Journalism has an estimated audience of 5,489,877 people in India.

#60among Field of study in India#721among Topic in India#180in Business & Career

The average Journalism fan in India is 33.3 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Journalism profile in India.

Audience size
5.5M
in India
Gender
24.1%♀
75.9% male
Age
33.3
average years
Country rank
#1052
Topic in India
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Journalism fans

24.1% are female, 75.9% are male, average age 33.3.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Journalism audience in India
MetricValue
Female24.1%
Male75.9%
Average age33.3
Estimated audience size5,489,877
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Journalism audience in India
Age bracketShare%
16-1929%
20-2930%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Journalism audience comes from India.

Worldwide audience distribution share by country for Journalism
CountryShare
United States19.5%
India5.3%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journalism audience in India is strongest.

Fig. 05

Top regions by affinity

Journalism fans by region: top regions in India
#RegionReachAffinity×
01Jammu and Kashmir~40K1.41×
02Manipur~9K1.31×
03Assam~70K1.20×
04Telangana~90K1.14×
05Tripura~8K1.14×
06Nagaland~4K1.12×
07Punjab (region)~80K1.10×
08Himachal Pradesh~20K1.08×
09Arunachal Pradesh~4K1.08×
10Tamil Nadu~100K1.02×
11Uttarakhand~30K1.02×
12Meghalaya~6K1.01×
13Kerala~80K1.00×
14Sikkim~2K1.00×
15West Bengal~200K0.97×
16Odisha~60K0.97×
17Chhattisgarh~30K0.94×
18Madhya Pradesh~100K0.93×
19Karnataka~100K0.92×
20Haryana~70K0.92×
21Uttar Pradesh~200K0.91×
22Mizoram~3K0.91×
23Jharkhand~40K0.90×
24Andhra Pradesh~60K0.89×
25Goa~5K0.85×
26Bihar~90K0.83×
27Maharashtra~200K0.76×
28Rajasthan~90K0.76×
29Gujarat~100K0.72×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in India

See Journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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