Consignment Audience in United States

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Consignment has an estimated audience of 9,738,229 people in United States. 73.3% are female, 26.7% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Iron Man (film), Israel, Natural rubber, Bank account.

The average Consignment fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Iron Man (film), Israel, with strongest over-indexing on Combat sport (2.21× the country average). Demographically, the Consignment audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Consignment fans

Demographic split for Consignment audience in United States
MetricValue
Female73.3%
Male26.7%
Average age43.5
Estimated audience size9,738,229

Audience persona

The typical Consignment fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Consignment in United States
RegionReachAffinity
California1,373,3301.28×
Texas806,9970.96×
Florida616,7650.94×
New York562,7001.03×
Illinois334,4631.03×
North Carolina313,9061.07×
Pennsylvania302,0560.92×
Georgia289,3560.96×
Washington257,7801.32×
Virginia243,7221.03×
Massachusetts239,8911.25×
Ohio228,6740.76×
New Jersey223,9180.9×
Michigan223,2440.88×
Colorado200,5641.31×
Louisiana190,2301.51×
Arizona180,1360.91×
Tennessee168,6940.86×
Maryland162,3330.97×
Minnesota143,6671.03×
South Carolina142,5110.97×
Indiana142,4310.8×
Oregon137,6671.23×
Wisconsin127,9830.87×
Connecticut124,8181.28×
Kentucky117,9460.97×
Missouri117,8380.75×
Oklahoma104,2190.96×
Alabama104,0700.76×
Nevada95,8571.02×
Utah91,1291.04×
Kansas79,9021.04×
Iowa71,4390.89×
Arkansas68,0810.85×
Mississippi64,7490.81×
Hawaii58,3151.39×
Idaho57,5881.18×
New Mexico54,3021.11×
New Hampshire47,9791.25×
Washington, District of Columbia37,4631.28×
Nebraska37,2940.76×
Rhode Island34,7221.12×
Maine34,7010.99×
West Virginia31,8910.7×
Montana25,1590.93×
Alaska21,5171.03×
Delaware18,6750.7×
South Dakota17,4060.77×
Vermont17,1761×
North Dakota14,3570.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consignment audience
BrandAffinityCategory
Combat sport2.21×Sports
Iron Man (film)5.83×Movies & TV
Israel1.87×Travel & Leisure
Natural rubber1.61×Cars & Mobility
Bank account1.6×Business & Career
Jeep Wagoneer3.29×Cars & Mobility
Jaws3.1×Movies & TV
Mothercare1.79×Kids & Family
Jesse Plemons1.86×Movies & TV
Saving1.53×Business & Career
Nebraska Cornhuskers football1.65×Sports
edureka16.41×Business & Career
Hebe2.67×Home & Garden
Home staging2.07×Home & Garden
Charlamagne Tha God3.73×Movies & TV
Janitor2.38×Home & Garden
Cachorro1.94×Pets & Animals
Iowa Lottery3.42×Games
Paul Dano1.56×Movies & TV
Vicky Kaushal4.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consignment audience
TraitClusterScore
IndulgenceJOY1.65
Pet OwnershipJOY1.57
Community OrientationOPEN1.51
Price SensitivityPREMIUM1.51
DIY MentalityTHRILL1.42
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Consignment
CountryShare
United States66.0%
Brazil9.8%
Canada4.2%

See Consignment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consignment have in United States?

Consignment has an estimated audience of 9,738,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Consignment fans?

73.3% of Consignment fans are female, 26.7% are male, with an average age of 43.5 years.

Which brands do Consignment fans like most?

Consignment fans show strongest brand affinity for Combat sport (2.21×), Iron Man (film) (5.83×), and Israel (1.87×) over the country average.

Where do Consignment fans live in United States?

Consignment fans in United States are most concentrated in California (reach 1,373,330), Texas (reach 806,997), and Florida (reach 616,765). These three regions account for the largest share of the active audience.

What other brands do Consignment fans also like?

Beyond Consignment itself, the audience over-indexes on Iron Man (film) (5.83×), Israel (1.87×), Natural rubber (1.61×), and Bank account (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consignment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.