Rascasse Audience Intelligence

Consignment Audience in United States

A data profile of the people who buy, follow and care about Consignment in United States — modelled from more than twelve digital signal sources. Consignment has an estimated audience of 9,738,229 people in United States.

#2338among Topic in United States#362in Business & Career

The average Consignment fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, QVC, Discount stores, with strongest over-indexing on Pinterest (2.34× the country average).

Demographically, the Consignment audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consignment fan in United States is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Pinterest.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consignment profile in United States.

Audience size
9.7M
in United States
Gender
73.3%♀
26.7% male
Age
43.5
average years
Country rank
#3680
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consignment fans

73.3% are female, 26.7% are male, average age 43.5.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Consignment audience in United States
MetricValue
Female73.3%
Male26.7%
Average age43.5
Estimated audience size9,738,229
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Consignment audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Consignment audience comes from United States.

Worldwide audience distribution share by country for Consignment
CountryShare
United States66.0%
Brazil9.8%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consignment audience in United States is strongest.

Fig. 05

Top regions by affinity

Consignment fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.96×
02Hawaii~60K1.35×
03New Hampshire~50K1.31×
04Washington~200K1.26×
05Connecticut~100K1.23×
06Massachusetts~200K1.22×
07Colorado~200K1.20×
08Washington, District of Columbia~40K1.20×
09California~1.5M1.19×
10Oregon~100K1.19×
11Idaho~60K1.16×
12Rhode Island~40K1.15×
13Alaska~20K1.13×
14Vermont~20K1.11×
15New Mexico~50K1.09×
16North Carolina~300K1.06×
17Maine~40K1.05×
18Kansas~80K1.04×
19Utah~90K1.00×
20South Carolina~100K0.98×
21Minnesota~100K0.98×
22Kentucky~100K0.98×
23Virginia~200K0.97×
24Nevada~90K0.97×
25Montana~30K0.97×
26Oklahoma~100K0.96×
27Maryland~200K0.94×
28New York~500K0.93×
29Illinois~300K0.93×
30Iowa~70K0.92×
31Florida~600K0.91×
32Georgia~300K0.91×
33Arkansas~70K0.91×
34Arizona~200K0.90×
35Pennsylvania~300K0.89×
36Texas~700K0.87×
37Michigan~200K0.87×
38New Jersey~200K0.86×
39Tennessee~200K0.86×
40Mississippi~70K0.86×
41South Dakota~20K0.86×
42Wisconsin~100K0.85×
43North Dakota~20K0.84×
44Alabama~100K0.81×
45Nebraska~40K0.80×
46West Virginia~40K0.80×
47Delaware~20K0.80×
48Missouri~100K0.78×
49Indiana~100K0.77×
50Ohio~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Consignment, United States
0.74×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consignment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consignment audience
#·InterestCategoryAffinity×
01QVCMovies & TV4.95×
02Weather forecastingHome & Garden3.82×
03Discount storesShopping3.39×
04FedExBusiness & Career2.82×
05Real propertyHome & Garden2.35×
06PinterestInternet & Social Media2.34×
07Shopping mallsShopping2.31×
08Hardware storeHome & Garden2.26×
09Mortgage loansBusiness & Career2.24×
10IKEAHome & Garden2.21×
11SubwayFood & Beverages1.96×
12Pizza HutFood & Beverages1.88×
13FurnitureHome & Garden1.80×
14Hobby LobbyHome & Garden1.76×
15NordstromShopping1.67×
16McDonald'sFood & Beverages1.66×
17Nonprofit organizationPolitics & Society1.66×
18AirbnbTravel & Leisure1.65×
19Planet FitnessSports1.65×
20BarbecueFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consignment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consignment audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
Price SensitivityPREMIUM1.94×
Community OrientationOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consignment audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.91×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consignment have in United States?

Consignment has an estimated audience of 9,738,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consignment fans?

73.3% of Consignment fans are female, 26.7% are male, with an average age of 43.5 years.

03

Which brands do Consignment fans like most?

Consignment fans show strongest brand affinity for Pinterest (2.34×), QVC (4.95×), and Discount stores (3.39×) over the country average.

04

Where do Consignment fans live in United States?

Consignment fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Consignment fans also like?

Beyond Consignment itself, the audience over-indexes on QVC (4.95×), Discount stores (3.39×), Furniture (1.8×), and Mortgage loans (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Consignment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consignment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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