Home accessories Audience in United States

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Home accessories has an estimated audience of 4,224,849 people in United States. 70.7% are female, 29.3% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Hobby Lobby, Renovation, Dakota Fanning, Ready-to-assemble furniture, Planet Fitness.

The average Home accessories fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hobby Lobby, Renovation, Dakota Fanning, with strongest over-indexing on Hobby Lobby (3.44× the country average). Demographically, the Home accessories audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home accessories fans

Demographic split for Home accessories audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.6
Estimated audience size4,224,849

Audience persona

The typical Home accessories fan in United States is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Home accessories in United States
RegionReachAffinity
California518,9491.12×
New York434,6681.84×
Texas405,3841.12×
Florida349,4771.22×
Illinois165,3891.18×
Georgia153,4691.18×
Michigan135,1151.22×
North Carolina126,0330.99×
New Jersey106,1960.99×
Pennsylvania105,6060.74×
Ohio103,0710.79×
Virginia94,8960.92×
South Carolina83,6941.32×
Massachusetts80,4210.97×
Tennessee74,0450.87×
Arizona72,9850.85×
Washington68,9100.81×
Missouri68,3021×
Alabama62,1781.05×
Maryland60,1690.83×
Kentucky56,8251.07×
Louisiana55,2371.01×
Indiana53,9960.7×
Colorado52,1910.78×
Oregon51,8121.07×
Mississippi49,1221.41×
Minnesota46,9470.78×
Wisconsin40,4200.64×
Oklahoma37,6560.8×
Arkansas34,6551×
Connecticut32,6700.77×
Nevada30,5350.75×
Utah27,1560.72×
Iowa24,0550.69×
Kansas20,9320.63×
Nebraska18,2840.86×
New Mexico14,3600.68×
Idaho14,3180.68×
West Virginia14,3130.73×
Alaska14,2831.58×
Rhode Island14,2341.06×
Maine14,2260.94×
Washington, District of Columbia13,4991.06×
South Dakota13,3141.36×
Hawaii12,6260.7×
Montana12,4511.06×
North Dakota11,9661.38×
Delaware11,8981.02×
New Hampshire11,7930.71×
Wyoming11,5781.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home accessories audience
BrandAffinityCategory
Hobby Lobby3.44×Home & Garden
Renovation3.85×Home & Garden
Dakota Fanning9.31×Movies & TV
Ready-to-assemble furniture10.86×Home & Garden
Planet Fitness3.06×Sports
Diaper bag4.86×Kids & Family
MSN2.79×News
Modern architecture4.69×Arts & Culture
Wedding dress4.83×Fashion & Accessoires
Apartment2.71×Business & Career
Pressed Juicery20.71×Food & Beverages
Nordstrom rack2.76×Fashion & Accessoires
Ross-Simons Jewelry24.28×Fashion & Accessoires
Modern furniture6.11×Home & Garden
Phoebe Tonkin17.5×Movies & TV
Office supplies6.92×Business & Career
Property finder3.23×Home & Garden
Anthropologie3.28×Shopping
Kitchenware2.88×Home & Garden
Lowe's1.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home accessories audience
TraitClusterScore
Design AffinityPREMIUM2.76
DIY MentalityTHRILL2.12
IndulgenceJOY2
Luxury OrientationPREMIUM1.99
Quality AwarenessPREMIUM1.69
Pet OwnershipJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Home accessories
CountryShare
United States18.1%
United Kingdom13.1%
Italy8.7%

See Home accessories audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home accessories have in United States?

Home accessories has an estimated audience of 4,224,849 people in United States, concentrated in California and New York.

What is the gender split and age of Home accessories fans?

70.7% of Home accessories fans are female, 29.3% are male, with an average age of 41.6 years.

Which brands do Home accessories fans like most?

Home accessories fans show strongest brand affinity for Hobby Lobby (3.44×), Renovation (3.85×), and Dakota Fanning (9.31×) over the country average.

Where do Home accessories fans live in United States?

Home accessories fans in United States are most concentrated in California (reach 518,949), New York (reach 434,668), and Texas (reach 405,384). These three regions account for the largest share of the active audience.

What other brands do Home accessories fans also like?

Beyond Home accessories itself, the audience over-indexes on Renovation (3.85×), Dakota Fanning (9.31×), Ready-to-assemble furniture (10.86×), and Planet Fitness (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.