Home accessories Audience in United States

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Home accessories has an estimated audience of 4,224,849 people in United States. 70.7% are female, 29.3% are male, average age 41.6. Top regions: California, New York, Texas. Top brand affinities: Brooklyn College, PBS Kids Go!, Home equity, Natural rubber, Mothercare.

The average Home accessories fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Brooklyn College, PBS Kids Go!, Home equity, with strongest over-indexing on Brooklyn College (24.72× the country average). Demographically, the Home accessories audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home accessories fans

Demographic split for Home accessories audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.6
Estimated audience size4,224,849

Audience persona

The typical Home accessories fan in United States is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Brooklyn College.

Top regions in United States

Top regions ranked by reach for Home accessories in United States
RegionReachAffinity
California518,9491.12×
New York434,6681.84×
Texas405,3841.12×
Florida349,4771.22×
Illinois165,3891.18×
Georgia153,4691.18×
Michigan135,1151.22×
North Carolina126,0330.99×
New Jersey106,1960.99×
Pennsylvania105,6060.74×
Ohio103,0710.79×
Virginia94,8960.92×
South Carolina83,6941.32×
Massachusetts80,4210.97×
Tennessee74,0450.87×
Arizona72,9850.85×
Washington68,9100.81×
Missouri68,3021×
Alabama62,1781.05×
Maryland60,1690.83×
Kentucky56,8251.07×
Louisiana55,2371.01×
Indiana53,9960.7×
Colorado52,1910.78×
Oregon51,8121.07×
Mississippi49,1221.41×
Minnesota46,9470.78×
Wisconsin40,4200.64×
Oklahoma37,6560.8×
Arkansas34,6551×
Connecticut32,6700.77×
Nevada30,5350.75×
Utah27,1560.72×
Iowa24,0550.69×
Kansas20,9320.63×
Nebraska18,2840.86×
New Mexico14,3600.68×
Idaho14,3180.68×
West Virginia14,3130.73×
Alaska14,2831.58×
Rhode Island14,2341.06×
Maine14,2260.94×
Washington, District of Columbia13,4991.06×
South Dakota13,3141.36×
Hawaii12,6260.7×
Montana12,4511.06×
North Dakota11,9661.38×
Delaware11,8981.02×
New Hampshire11,7930.71×
Wyoming11,5781.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home accessories audience
BrandAffinityCategory
Brooklyn College24.72×Business & Career
PBS Kids Go!24.28×Movies & TV
Home equity2.24×Home & Garden
Natural rubber1.78×Cars & Mobility
Mothercare2.39×Kids & Family
Jesse Plemons2.53×Movies & TV
Nebraska Cornhuskers football2.48×Sports
Jeep Wagoneer3.18×Cars & Mobility
Charlamagne Tha God5.16×Movies & TV
Soldering iron1.68×Home & Garden
Urban horticulture1.74×Home & Garden
Englewood, New Jersey6.15×Travel & Leisure
Cam Ward1.68×Sports
South Asian cuisine3.87×Food & Beverages
Tierra Cali3.28×Travel & Leisure
Cleveland Clinic2.44×Health
Steampunk2.08×Fashion & Accessoires
Cachorro2.19×Pets & Animals
Home staging2.04×Home & Garden
Iowa Lottery3.99×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home accessories audience
TraitClusterScore
Design AffinityPREMIUM2.76
DIY MentalityTHRILL2.12
IndulgenceJOY2
Luxury OrientationPREMIUM1.99
Quality AwarenessPREMIUM1.69
Pet OwnershipJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Home accessories
CountryShare
United States18.1%
United Kingdom13.1%
Italy8.7%

See Home accessories audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home accessories have in United States?

Home accessories has an estimated audience of 4,224,849 people in United States, concentrated in California and New York.

What is the gender split and age of Home accessories fans?

70.7% of Home accessories fans are female, 29.3% are male, with an average age of 41.6 years.

Which brands do Home accessories fans like most?

Home accessories fans show strongest brand affinity for Brooklyn College (24.72×), PBS Kids Go! (24.28×), and Home equity (2.24×) over the country average.

Where do Home accessories fans live in United States?

Home accessories fans in United States are most concentrated in California (reach 518,949), New York (reach 434,668), and Texas (reach 405,384). These three regions account for the largest share of the active audience.

What other brands do Home accessories fans also like?

Beyond Home accessories itself, the audience over-indexes on PBS Kids Go! (24.28×), Home equity (2.24×), Natural rubber (1.78×), and Mothercare (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.