Rascasse Audience Intelligence

Home accessories Audience in United States

A data profile of the people who buy, follow and care about Home accessories in United States — modelled from more than twelve digital signal sources. Home accessories has an estimated audience of 4,224,849 people in United States.

#4181among Topic in United States#506in Home & Garden

The average Home accessories fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Apartment, Discount stores, Modern architecture, with strongest over-indexing on Apartment (4.21× the country average).

Demographically, the Home accessories audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home accessories fan in United States is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Apartment.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home accessories profile in United States.

Audience size
4.2M
in United States
Gender
70.7%♀
29.3% male
Age
41.6
average years
Country rank
#7672
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home accessories fans

70.7% are female, 29.3% are male, average age 41.6.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Home accessories audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.6
Estimated audience size4,224,849
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Home accessories audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Home accessories audience comes from United States.

Worldwide audience distribution share by country for Home accessories
CountryShare
United States18.1%
United Kingdom13.1%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home accessories audience in United States is strongest.

Fig. 05

Top regions by affinity

Home accessories fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~50K3.95×
02New York~400K1.56×
03Alaska~10K1.14×
04Michigan~100K1.11×
05North Dakota~10K1.11×
06South Dakota~10K1.10×
07Vermont~8K1.10×
08Mississippi~40K1.09×
09Florida~300K1.06×
10South Carolina~70K1.05×
11Rhode Island~10K1.05×
12Montana~10K1.05×
13California~500K1.02×
14Georgia~100K1.01×
15Washington, District of Columbia~10K1.01×
16Arkansas~30K0.98×
17Maine~10K0.98×
18Texas~400K0.97×
19Illinois~100K0.97×
20Alabama~60K0.97×
21Louisiana~50K0.97×
22Kentucky~50K0.97×
23Oregon~50K0.97×
24West Virginia~20K0.97×
25Hawaii~20K0.96×
26New Hampshire~20K0.96×
27Nebraska~20K0.95×
28New Mexico~20K0.95×
29Idaho~20K0.94×
30Missouri~60K0.93×
31Kansas~30K0.93×
32North Carolina~100K0.92×
33Oklahoma~40K0.91×
34New Jersey~100K0.90×
35Massachusetts~70K0.90×
36Iowa~30K0.90×
37Virginia~90K0.89×
38Connecticut~40K0.89×
39Arizona~80K0.88×
40Tennessee~70K0.88×
41Nevada~40K0.88×
42Utah~30K0.88×
43Maryland~60K0.86×
44Colorado~60K0.86×
45Minnesota~50K0.86×
46Washington~70K0.83×
47Indiana~60K0.83×
48Wisconsin~50K0.83×
49Ohio~100K0.80×
50Pennsylvania~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Home accessories, United States
0.78×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home accessories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home accessories audience
#·InterestCategoryAffinity×
01Ready-to-assemble furnitureHome & Garden11.88×
02Danish designHome & Garden10.16×
03HandymanHome & Garden9.39×
04Home OfficeBusiness & Career8.97×
05Office suppliesBusiness & Career8.16×
06Modern architectureArts & Culture6.67×
07QVCMovies & TV6.53×
08Single-family detached homeHome & Garden6.23×
09Discount storesShopping5.00×
10ApartmentBusiness & Career4.21×
11Shopping mallsShopping4.06×
12Property finderHome & Garden3.76×
13FedExBusiness & Career3.65×
14Mortgage loansBusiness & Career3.53×
15RenovationHome & Garden3.37×
16IKEAHome & Garden3.29×
17PinterestInternet & Social Media3.28×
18FurnitureHome & Garden2.82×
19AirbnbTravel & Leisure2.56×
20Hobby LobbyHome & Garden2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home accessories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home accessories audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.50×
IndulgenceJOY2.52×
Quality AwarenessPREMIUM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home accessories audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.83×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home accessories have in United States?

Home accessories has an estimated audience of 4,224,849 people in United States, concentrated in California and New York.

02

What is the gender split and age of Home accessories fans?

70.7% of Home accessories fans are female, 29.3% are male, with an average age of 41.6 years.

03

Which brands do Home accessories fans like most?

Home accessories fans show strongest brand affinity for Apartment (4.21×), Discount stores (5×), and Modern architecture (6.67×) over the country average.

04

Where do Home accessories fans live in United States?

Home accessories fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Home accessories fans also like?

Beyond Home accessories itself, the audience over-indexes on Discount stores (5×), Modern architecture (6.67×), Pinterest (3.28×), and Shopping malls (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home accessories audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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