Kurta Audience in United States

Kurta has an estimated audience of 1,576,075 people in United States. 66.9% are female, 33.1% are male, average age 29.3. Top regions: California, New York, Texas. Top brand affinities: Designer clothing, Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Kurta fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Designer clothing, Enterprise Rent-A-Car, Autism Awareness, with strongest over-indexing on Designer clothing (14.33× the country average). Demographically, the Kurta audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Kurta fans

Demographic split for Kurta audience in United States
MetricValue
Female66.9%
Male33.1%
Average age29.3
Estimated audience size1,576,075

Audience persona

The typical Kurta fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.

Top regions in United States

Top regions ranked by reach for Kurta in United States
RegionReachAffinity
California269,0301.55×
New York190,0042.16×
Texas179,3281.32×
Florida98,3390.92×
Illinois80,6591.54×
New Jersey73,6111.84×
Pennsylvania69,6321.31×
Georgia63,7801.31×
Virginia60,9471.59×
North Carolina56,4081.19×
Massachusetts56,0751.81×
Washington51,9651.64×
Ohio51,8521.07×
Michigan48,1011.17×
Maryland42,0631.55×
Indiana28,0350.97×
Arizona27,2330.85×
Tennessee25,6000.81×
Minnesota23,6701.05×
Colorado23,4200.94×
Missouri22,0980.87×
Connecticut21,1861.34×
Wisconsin20,1380.85×
Oregon19,2391.06×
South Carolina17,2640.73×
Kentucky15,7140.8×
Alabama13,7740.63×
Louisiana12,8910.63×
Oklahoma12,1520.69×
Washington, District of Columbia10,8842.3×
Utah10,6540.75×
Iowa10,4210.8×
Nevada10,1820.67×
Arkansas9,4330.73×
Kansas9,0310.73×
Mississippi5,9220.46×
New Hampshire5,6950.92×
Rhode Island5,4991.1×
Nebraska5,3730.68×
New Mexico5,2090.66×
Hawaii4,7590.7×
Maine4,6240.82×
Idaho4,5140.57×
Delaware4,0840.94×
West Virginia3,9620.54×
Vermont2,9021.05×
Montana2,1260.49×
Alaska2,0190.6×
South Dakota1,7370.48×
North Dakota1,4090.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kurta audience
BrandAffinityCategory
Designer clothing14.33×Fashion & Accessoires
Enterprise Rent-A-Car8.14×Cars & Mobility
Autism Awareness10.85×Health
Diabetes mellitus awareness7.28×Health
Indeed.com4.15×Business & Career
Google Maps3.7×Internet & Social Media
Singer-songwriter3.37×Music & Radio
Microblogging7.35×Technology & Electronics
Capital One3.2×Business & Career
Air Canada11.66×Travel & Leisure
Google News4.25×News
Kia Sportage15.12×Cars & Mobility
Wedding Planners7.14×Kids & Family
Google Flights3.91×Travel & Leisure
Fine-art photography5.28×Technology & Electronics
Income tax7.67×Business & Career
Emirates10.23×Travel & Leisure
Lace wig3.44×Beauty & Wellness
Bohemian style5×Fashion & Accessoires
Burj Al Arab20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kurta audience
TraitClusterScore
Design AffinityPREMIUM3.26
LGBTQ+ IdentityOPEN1.88
Pet OwnershipJOY1.69
Luxury OrientationPREMIUM1.62
TravellingTHRILL1.56
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Kurta
CountryShare
India32.8%
United States9.5%
Malaysia7.5%

See Kurta audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Kurta have in United States?

Kurta has an estimated audience of 1,576,075 people in United States, concentrated in California and New York.

What is the gender split and age of Kurta fans?

66.9% of Kurta fans are female, 33.1% are male, with an average age of 29.3 years.

Which brands do Kurta fans like most?

Kurta fans show strongest brand affinity for Designer clothing (14.33×), Enterprise Rent-A-Car (8.14×), and Autism Awareness (10.85×) over the country average.

Where do Kurta fans live in United States?

Kurta fans in United States are most concentrated in California (reach 269,030), New York (reach 190,004), and Texas (reach 179,328). These three regions account for the largest share of the active audience.

What other brands do Kurta fans also like?

Beyond Kurta itself, the audience over-indexes on Enterprise Rent-A-Car (8.14×), Autism Awareness (10.85×), Diabetes mellitus awareness (7.28×), and Indeed.com (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.