Kurta Audience in United States
Kurta has an estimated audience of 1,576,075 people in United States. 66.9% are female, 33.1% are male, average age 29.3. Top regions: California, New York, Texas. Top brand affinities: Nationality, Cachorro, Product design, Electrolyte, Mothercare.
The average Kurta fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Cachorro, Product design, with strongest over-indexing on Nationality (3.14× the country average). Demographically, the Kurta audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Kurta fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 29.3 |
| Estimated audience size | 1,576,075 |
Audience persona
The typical Kurta fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 269,030 | 1.55× |
| New York | 190,004 | 2.16× |
| Texas | 179,328 | 1.32× |
| Florida | 98,339 | 0.92× |
| Illinois | 80,659 | 1.54× |
| New Jersey | 73,611 | 1.84× |
| Pennsylvania | 69,632 | 1.31× |
| Georgia | 63,780 | 1.31× |
| Virginia | 60,947 | 1.59× |
| North Carolina | 56,408 | 1.19× |
| Massachusetts | 56,075 | 1.81× |
| Washington | 51,965 | 1.64× |
| Ohio | 51,852 | 1.07× |
| Michigan | 48,101 | 1.17× |
| Maryland | 42,063 | 1.55× |
| Indiana | 28,035 | 0.97× |
| Arizona | 27,233 | 0.85× |
| Tennessee | 25,600 | 0.81× |
| Minnesota | 23,670 | 1.05× |
| Colorado | 23,420 | 0.94× |
| Missouri | 22,098 | 0.87× |
| Connecticut | 21,186 | 1.34× |
| Wisconsin | 20,138 | 0.85× |
| Oregon | 19,239 | 1.06× |
| South Carolina | 17,264 | 0.73× |
| Kentucky | 15,714 | 0.8× |
| Alabama | 13,774 | 0.63× |
| Louisiana | 12,891 | 0.63× |
| Oklahoma | 12,152 | 0.69× |
| Washington, District of Columbia | 10,884 | 2.3× |
| Utah | 10,654 | 0.75× |
| Iowa | 10,421 | 0.8× |
| Nevada | 10,182 | 0.67× |
| Arkansas | 9,433 | 0.73× |
| Kansas | 9,031 | 0.73× |
| Mississippi | 5,922 | 0.46× |
| New Hampshire | 5,695 | 0.92× |
| Rhode Island | 5,499 | 1.1× |
| Nebraska | 5,373 | 0.68× |
| New Mexico | 5,209 | 0.66× |
| Hawaii | 4,759 | 0.7× |
| Maine | 4,624 | 0.82× |
| Idaho | 4,514 | 0.57× |
| Delaware | 4,084 | 0.94× |
| West Virginia | 3,962 | 0.54× |
| Vermont | 2,902 | 1.05× |
| Montana | 2,126 | 0.49× |
| Alaska | 2,019 | 0.6× |
| South Dakota | 1,737 | 0.48× |
| North Dakota | 1,409 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.14× | Politics & Society |
| Cachorro | 7.14× | Pets & Animals |
| Product design | 2.5× | Business & Career |
| Electrolyte | 5.79× | Health |
| Mothercare | 3.56× | Kids & Family |
| Combat sport | 1.66× | Sports |
| Isometric exercise | 9.08× | Sports |
| Natural rubber | 2.06× | Cars & Mobility |
| OpenJDK | 20× | |
| Elsword | 15.12× | Games |
| UK garage | 5.02× | Music & Radio |
| Historic site | 3.45× | Arts & Culture |
| Stamp collecting | 3.68× | Home & Garden |
| Sears | 3.05× | Shopping |
| Halsey, Oregon | 6.07× | Travel & Leisure |
| Noodle (Gorillaz) | 2.54× | Music & Radio |
| JDSU | 2.03× | Business & Career |
| Kendra Scott | 1.92× | Fashion & Accessoires |
| Tierra Cali | 4.62× | Travel & Leisure |
| Jeep Wagoneer | 3.45× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.26 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Pet Ownership | JOY | 1.69 |
| Luxury Orientation | PREMIUM | 1.62 |
| Travelling | THRILL | 1.56 |
| Price Sensitivity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.8% |
| United States | 9.5% |
| Malaysia | 7.5% |
See Kurta audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Kurta have in United States?
Kurta has an estimated audience of 1,576,075 people in United States, concentrated in California and New York.
What is the gender split and age of Kurta fans?
66.9% of Kurta fans are female, 33.1% are male, with an average age of 29.3 years.
Which brands do Kurta fans like most?
Kurta fans show strongest brand affinity for Nationality (3.14×), Cachorro (7.14×), and Product design (2.5×) over the country average.
Where do Kurta fans live in United States?
Kurta fans in United States are most concentrated in California (reach 269,030), New York (reach 190,004), and Texas (reach 179,328). These three regions account for the largest share of the active audience.
What other brands do Kurta fans also like?
Beyond Kurta itself, the audience over-indexes on Cachorro (7.14×), Product design (2.5×), Electrolyte (5.79×), and Mothercare (3.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.