Rascasse Audience Intelligence

Kurta Audience in United States

A data profile of the people who buy, follow and care about Kurta in United States — modelled from more than twelve digital signal sources. Kurta has an estimated audience of 1,576,075 people in United States.

#7113among Topic in United States#754in Fashion & Accessoires

The average Kurta fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Designer clothing, Discount stores, Shopping malls, with strongest over-indexing on Designer clothing (12.3× the country average).

Demographically, the Kurta audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kurta fan in United States is more female, around 29.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Designer clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kurta profile in United States.

Audience size
1.6M
in United States
Gender
66.9%♀
33.1% male
Age
29.3
average years
Country rank
#17099
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kurta fans

66.9% are female, 33.1% are male, average age 29.3.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Kurta audience in United States
MetricValue
Female66.9%
Male33.1%
Average age29.3
Estimated audience size1,576,075
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Kurta audience in United States
Age bracketShare%
16-1949%
20-2921%
30-3914%
40-4911%
50+5%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Kurta audience comes from United States.

Worldwide audience distribution share by country for Kurta
CountryShare
India32.8%
United States9.5%
Malaysia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kurta audience in United States is strongest.

Fig. 05

Top regions by affinity

Kurta fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.07×
02Washington, District of Columbia~9K2.00×
03New Jersey~70K1.76×
04Massachusetts~50K1.70×
05Washington~50K1.58×
06California~300K1.50×
07Virginia~60K1.50×
08Illinois~80K1.46×
09Maryland~40K1.45×
10Connecticut~20K1.35×
11Georgia~60K1.30×
12Texas~200K1.26×
13Pennsylvania~70K1.25×
14Michigan~50K1.13×
15North Carolina~50K1.10×
16Vermont~3K1.06×
17Oregon~20K1.05×
18Ohio~50K1.04×
19Minnesota~20K1.04×
20Delaware~4K1.03×
21Rhode Island~5K1.02×
22New Hampshire~6K0.98×
23Indiana~30K0.96×
24Colorado~20K0.94×
25Missouri~20K0.90×
26Maine~5K0.89×
27Arizona~30K0.88×
28Alaska~3K0.88×
29Florida~90K0.86×
30Kentucky~20K0.86×
31Kansas~10K0.86×
32Wisconsin~20K0.85×
33Hawaii~6K0.85×
34North Dakota~3K0.85×
35Tennessee~30K0.83×
36Utah~10K0.83×
37Iowa~10K0.83×
38Nebraska~7K0.83×
39South Dakota~3K0.83×
40Arkansas~10K0.82×
41Montana~4K0.82×
42Idaho~6K0.81×
43New Mexico~6K0.80×
44Oklahoma~10K0.79×
45West Virginia~6K0.79×
46South Carolina~20K0.76×
47Louisiana~20K0.75×
48Nevada~10K0.75×
49Alabama~20K0.72×
50Mississippi~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Kurta, United States
0.72×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kurta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kurta audience
#·InterestCategoryAffinity×
01Cricket World CupSports16.01×
02Air CanadaTravel & Leisure15.54×
03International educationBusiness & Career14.49×
04EmiratesTravel & Leisure14.04×
05Designer clothingFashion & Accessoires12.30×
06CliniqueBeauty & Wellness10.21×
07Single-family detached homeHome & Garden9.24×
08Discount storesShopping7.53×
09Shopping mallsShopping6.35×
10First class travelTravel & Leisure5.61×
11Apple TVMovies & TV5.24×
12Mortgage loansBusiness & Career5.18×
13IKEAHome & Garden4.58×
14FedExBusiness & Career4.24×
15FurnitureHome & Garden3.93×
16SephoraShopping3.55×
17PinterestInternet & Social Media3.46×
18FragrancesBeauty & Wellness3.27×
19Organic foodFood & Beverages3.24×
20JewelryFashion & Accessoires3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kurta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kurta audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.24×
Design AffinityPREMIUM3.11×
Quality AwarenessPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kurta audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
DIY MentalityTHRILL0.82×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kurta have in United States?

Kurta has an estimated audience of 1,576,075 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kurta fans?

66.9% of Kurta fans are female, 33.1% are male, with an average age of 29.3 years.

03

Which brands do Kurta fans like most?

Kurta fans show strongest brand affinity for Designer clothing (12.3×), Discount stores (7.53×), and Shopping malls (6.35×) over the country average.

04

Where do Kurta fans live in United States?

Kurta fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kurta fans also like?

Beyond Kurta itself, the audience over-indexes on Discount stores (7.53×), Shopping malls (6.35×), Mortgage loans (5.18×), and Furniture (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Kurta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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