Kurta Audience in Germany
Kurta has an estimated audience of 294,465 people in Germany. 53.6% are female, 46.4% are male, average age 28.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Christmas Gift, Progressive rock, Natural rubber, Nurse education.
The average Kurta fan in Germany is 28.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Christmas Gift, Progressive rock, with strongest over-indexing on Gil Ofarim (1.95× the country average). Demographically, the Kurta audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Kurta fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 28.3 |
| Estimated audience size | 294,465 |
Audience persona
The typical Kurta fan in Germany is balanced, around 28.3 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,536 | 1.08× |
| Bayern | 54,671 | 1.16× |
| Baden-Württemberg | 44,716 | 1.11× |
| Hessen | 35,359 | 1.58× |
| Berlin | 26,948 | 2.05× |
| Niedersachsen | 24,181 | 0.85× |
| Rheinland-Pfalz | 12,547 | 0.85× |
| Sachsen | 11,520 | 0.8× |
| Hamburg | 8,144 | 1.22× |
| Schleswig-Holstein | 7,263 | 0.69× |
| Brandenburg | 6,287 | 0.69× |
| Thüringen | 4,843 | 0.65× |
| Sachsen-Anhalt | 4,703 | 0.62× |
| Mecklenburg-Vorpommern | 3,341 | 0.59× |
| Bremen | 3,259 | 1.29× |
| Saarland | 2,847 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.95× | Music & Radio |
| Christmas Gift | 2.47× | Kids & Family |
| Progressive rock | 2.02× | Music & Radio |
| Natural rubber | 2.23× | Cars & Mobility |
| Nurse education | 2.15× | Kids & Family |
| Staycation | 3.25× | Home & Garden |
| Cachorro | 2.4× | Pets & Animals |
| Bounce (film) | 6.57× | Movies & TV |
| Nationality | 1.82× | Politics & Society |
| Home Delivery | 1.64× | Food & Beverages |
| Picnic | 2.09× | Kids & Family |
| Ireen Sheer | 1.61× | Music & Radio |
| Dusit Thani Manila | 12.94× | Travel & Leisure |
| Liberace | 3.25× | Music & Radio |
| Information sensitivity | 2.79× | Technology & Electronics |
| MS Mode | 3.63× | Fashion & Accessoires |
| Roger Federer | 2.06× | Sports |
| Eco Friendly Living | 1.93× | Home & Garden |
| Fantasy Earth: Zero | 3.11× | Games |
| Ipekyol | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Travelling | THRILL | 1.52 |
| Price Sensitivity | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Individualism | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 32.8% |
| United States | 9.5% |
| Malaysia | 7.5% |
See Kurta audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kurta have in Germany?
Kurta has an estimated audience of 294,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kurta fans?
53.6% of Kurta fans are female, 46.4% are male, with an average age of 28.3 years.
Which brands do Kurta fans like most?
Kurta fans show strongest brand affinity for Gil Ofarim (1.95×), Christmas Gift (2.47×), and Progressive rock (2.02×) over the country average.
Where do Kurta fans live in Germany?
Kurta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,536), Bayern (reach 54,671), and Baden-Württemberg (reach 44,716). These three regions account for the largest share of the active audience.
What other brands do Kurta fans also like?
Beyond Kurta itself, the audience over-indexes on Christmas Gift (2.47×), Progressive rock (2.02×), Natural rubber (2.23×), and Nurse education (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.