Rascasse Audience Intelligence

Kurta Audience in Germany

A data profile of the people who buy, follow and care about Kurta in Germany — modelled from more than twelve digital signal sources. Kurta has an estimated audience of 294,465 people in Germany.

#6210among Topic in Germany#825in Fashion & Accessoires

The average Kurta fan in Germany is 28.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Designer clothing, Robert Redford, Tipico, with strongest over-indexing on Designer clothing (7.5× the country average).

Demographically, the Kurta audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kurta fan in Germany is balanced, around 28.3 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kurta profile in Germany.

Audience size
294K
in Germany
Gender
53.6%♀
46.4% male
Age
28.3
average years
Country rank
#17569
Topic in Germany
Fig. 01

Search interest · 12-month trend

+281%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kurta fans

53.6% are female, 46.4% are male, average age 28.3.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Kurta audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age28.3
Estimated audience size294,465
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Kurta audience in Germany
Age bracketShare%
16-1956%
20-2917%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Kurta audience comes from Germany.

Worldwide audience distribution share by country for Kurta
CountryShare
India32.8%
United States9.5%
Malaysia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kurta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kurta fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K3.01×
02Berlin~20K1.69×
03Hessen~30K1.51×
04Hamburg~7K1.09×
05Bremen~3K1.08×
06Bayern~50K1.04×
07Baden-Württemberg~40K1.01×
08Saarland~3K0.91×
09Rheinland-Pfalz~10K0.86×
10Thüringen~6K0.83×
11Mecklenburg-Vorpommern~5K0.83×
12Niedersachsen~20K0.82×
13Sachsen~10K0.82×
14Brandenburg~7K0.82×
15Sachsen-Anhalt~6K0.82×
16Schleswig-Holstein~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Kurta, Germany
0.80×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kurta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kurta audience
#·InterestCategoryAffinity×
01Vintage BooksLiterature16.32×
02SapphireFashion & Accessoires12.18×
03Hugh GrantMovies & TV9.47×
04Designer clothingFashion & Accessoires7.50×
05GoodreadsLiterature6.44×
06Slim-fit pantsFashion & Accessoires6.24×
07Sunday BrunchKids & Family6.08×
08Cats (musical)Music & Radio5.22×
09Robert RedfordMovies & TV5.12×
10Cultural heritagePolitics & Society4.75×
11Polo Ralph LaurenFashion & Accessoires4.04×
12TipicoGames3.83×
13Handmade jewelryFashion & Accessoires3.62×
14Crime fictionLiterature3.60×
15Watercolor paintingArts & Culture3.24×
16Unique GiftsShopping3.19×
17Louis VuittonFashion & Accessoires2.77×
18NikeFashion & Accessoires2.20×
19Luxury goodsFashion & Accessoires1.81×
20TikTokInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kurta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kurta audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
Quality AwarenessPREMIUM1.83×
TravellingTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kurta audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kurta have in Germany?

Kurta has an estimated audience of 294,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kurta fans?

53.6% of Kurta fans are female, 46.4% are male, with an average age of 28.3 years.

03

Which brands do Kurta fans like most?

Kurta fans show strongest brand affinity for Designer clothing (7.5×), Robert Redford (5.12×), and Tipico (3.83×) over the country average.

04

Where do Kurta fans live in Germany?

Kurta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kurta fans also like?

Beyond Kurta itself, the audience over-indexes on Robert Redford (5.12×), Tipico (3.83×), Vintage Books (16.32×), and Hugh Grant (9.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Kurta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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