A data profile of the people who buy, follow and care about Kurta in India — modelled from more than twelve digital signal sources. Kurta has an estimated audience of 5,442,183 people in India.
Kurta has an estimated audience of 5,442,183 people in India. 59.1% are female, 40.9% are male, average age 32.2. Top brand affinities: Designer clothing, Handmade jewelry, Art jewelry, Moisturizer, Skin care.
Top brand affinities include Designer clothing, Handmade jewelry, Art jewelry, with strongest over-indexing on Designer clothing (3.08× the country average).
Demographically, the Kurta audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Kurta fan in India is more female, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.
The key figures that characterise the Kurta profile in India.
59.1% are female, 40.9% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 32.2 |
| Estimated audience size | 5,442,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Kurta audience comes from India.
| Country | Share |
|---|---|
| India | 32.8% |
| United States | 9.5% |
| Malaysia | 7.5% |
The strongest cross-interests of the Kurta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Designer clothing | Fashion & Accessoires | 3.08× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.88× | ||
| 03 | Mother's Day | Kids & Family | 2.76× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.57× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 2.55× | ||
| 06 | Sunscreen | Beauty & Wellness | 2.54× | ||
| 07 | Lipstick | Beauty & Wellness | 2.53× | ||
| 08 | Moisturizer | Home & Garden | 2.30× | ||
| 09 | Seafood | Food & Beverages | 2.30× | ||
| 10 | Wedding Planners | Kids & Family | 2.14× | ||
| 11 | Shampoo | Beauty & Wellness | 2.10× | ||
| 12 | Skirt | Fashion & Accessoires | 1.98× | ||
| 13 | True Detective | Movies & TV | 1.94× | ||
| 14 | Skin care | Beauty & Wellness | 1.87× | ||
| 15 | Himalayas | Travel & Leisure | 1.81× | ||
| 16 | Embroidery | Home & Garden | 1.80× | ||
| 17 | Business class | Travel & Leisure | 1.77× | ||
| 18 | Trousers | Fashion & Accessoires | 1.64× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.63× | ||
| 20 | Vegetable | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.90× | |
| Price Sensitivity | PREMIUM | 1.58× | |
| Luxury Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.77× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Kurta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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