Birch Lane Audience in United States

Birch Lane has an estimated audience of 2,729,670 people in United States. 86.4% are female, 13.6% are male, average age 45.0. Top regions: Florida, Texas, California. Top brand affinities: Finnair, Capital One, Diane Keaton, Kendra Scott, Rent the Runway.

The average Birch Lane fan in United States is 45.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Finnair, Capital One, Diane Keaton, with strongest over-indexing on Finnair (675× the country average). Demographically, the Birch Lane audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Birch Lane fans

Demographic split for Birch Lane audience in United States
MetricValue
Female86.4%
Male13.6%
Average age45.0
Estimated audience size2,729,670

Audience persona

The typical Birch Lane fan in United States is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Birch Lane in United States
RegionReachAffinity
Florida393,3032.13×
Texas191,9050.82×
California186,7600.62×
New York147,8110.97×
North Carolina120,0101.46×
Pennsylvania101,8961.11×
Georgia100,2101.19×
Massachusetts99,0501.84×
New Jersey86,3581.24×
Illinois83,6250.92×
Virginia78,6661.18×
Ohio76,2260.91×
Tennessee69,4331.27×
South Carolina68,9361.68×
Michigan60,0990.84×
Alabama49,5171.3×
Connecticut48,2311.76×
Maryland47,2941.01×
Indiana44,0530.88×
Washington39,8750.73×
Missouri39,0290.89×
Louisiana38,9951.11×
Colorado37,8920.88×
Wisconsin37,7390.92×
Kentucky34,9531.02×
Arizona34,8900.63×
Minnesota34,4740.88×
Oregon23,0800.74×
Oklahoma22,9900.76×
Mississippi22,3170.99×
Arkansas20,8620.93×
Utah19,0530.78×
New Hampshire17,9411.67×
Kansas17,3790.81×
Iowa17,2800.77×
Maine15,3581.57×
Idaho14,7101.07×
Rhode Island11,3981.31×
Nevada10,8910.41×
Delaware10,0301.33×
Nebraska9,6900.71×
West Virginia9,2650.73×
Montana7,0990.94×
Washington, District of Columbia7,0030.85×
Vermont6,3861.33×
New Mexico6,2640.46×
South Dakota4,3760.69×
North Dakota3,8430.69×
Wyoming2,6520.66×
Hawaii2,5780.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birch Lane audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One7.55×Business & Career
Diane Keaton10.83×Movies & TV
Kendra Scott17.27×Fashion & Accessoires
Rent the Runway20.78×Shopping
Google Maps5.01×Internet & Social Media
Catherine Zeta-Jones13.48×Movies & TV
DeviantArt8.01×Internet & Social Media
Eddie Bauer14.67×Fashion & Accessoires
Jennifer Garner12.94×Movies & TV
Indeed.com4.25×Business & Career
Billy Bob Thornton8.79×Movies & TV
Chandelier17.23×Home & Garden
Google News5.82×News
Demi Moore9.03×Movies & TV
Jessica Simpson14.3×Music & Radio
Michael Douglas12.36×Movies & TV
CarGurus5.19×Cars & Mobility
AccuWeather5.64×Home & Garden
Bachelor of Business Administration33.42×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birch Lane audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
Design AffinityPREMIUM1.62
IndulgenceJOY1.44
DIY MentalityTHRILL1.34
CreativityOPEN1.27
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Birch Lane
CountryShare
United States97.2%
United Kingdom1.3%
Canada0.7%

See Birch Lane audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Birch Lane have in United States?

Birch Lane has an estimated audience of 2,729,670 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Birch Lane fans?

86.4% of Birch Lane fans are female, 13.6% are male, with an average age of 45.0 years.

Which brands do Birch Lane fans like most?

Birch Lane fans show strongest brand affinity for Finnair (675×), Capital One (7.55×), and Diane Keaton (10.83×) over the country average.

Where do Birch Lane fans live in United States?

Birch Lane fans in United States are most concentrated in Florida (reach 393,303), Texas (reach 191,905), and California (reach 186,760). These three regions account for the largest share of the active audience.

What other brands do Birch Lane fans also like?

Beyond Birch Lane itself, the audience over-indexes on Capital One (7.55×), Diane Keaton (10.83×), Kendra Scott (17.27×), and Rent the Runway (20.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birch Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.