Birch Lane Audience in United States

Birch Lane logo

Birch Lane has an estimated audience of 2,729,670 people in United States. 86.4% are female, 13.6% are male, average age 45.0. Top regions: Florida, Texas, California. Top brand affinities: Keene, New Hampshire, Fairy godmother, headspace, Cherish (group), Governor of Michigan.

The average Birch Lane fan in United States is 45.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Keene, New Hampshire, Fairy godmother, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Birch Lane audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Birch Lane fans

Demographic split for Birch Lane audience in United States
MetricValue
Female86.4%
Male13.6%
Average age45.0
Estimated audience size2,729,670

Audience persona

The typical Birch Lane fan in United States is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Birch Lane in United States
RegionReachAffinity
Florida393,3032.13×
Texas191,9050.82×
California186,7600.62×
New York147,8110.97×
North Carolina120,0101.46×
Pennsylvania101,8961.11×
Georgia100,2101.19×
Massachusetts99,0501.84×
New Jersey86,3581.24×
Illinois83,6250.92×
Virginia78,6661.18×
Ohio76,2260.91×
Tennessee69,4331.27×
South Carolina68,9361.68×
Michigan60,0990.84×
Alabama49,5171.3×
Connecticut48,2311.76×
Maryland47,2941.01×
Indiana44,0530.88×
Washington39,8750.73×
Missouri39,0290.89×
Louisiana38,9951.11×
Colorado37,8920.88×
Wisconsin37,7390.92×
Kentucky34,9531.02×
Arizona34,8900.63×
Minnesota34,4740.88×
Oregon23,0800.74×
Oklahoma22,9900.76×
Mississippi22,3170.99×
Arkansas20,8620.93×
Utah19,0530.78×
New Hampshire17,9411.67×
Kansas17,3790.81×
Iowa17,2800.77×
Maine15,3581.57×
Idaho14,7101.07×
Rhode Island11,3981.31×
Nevada10,8910.41×
Delaware10,0301.33×
Nebraska9,6900.71×
West Virginia9,2650.73×
Montana7,0990.94×
Washington, District of Columbia7,0030.85×
Vermont6,3861.33×
New Mexico6,2640.46×
South Dakota4,3760.69×
North Dakota3,8430.69×
Wyoming2,6520.66×
Hawaii2,5780.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birch Lane audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother17.23×Literature
headspace12.94×Health
Cherish (group)14.67×Music & Radio
Governor of Michigan8.19×Politics & Society
Lulu 黃路梓茵2.96×Movies & TV
Home equity1.98×Home & Garden
Historic site4.23×Arts & Culture
Goop5.21×Internet & Social Media
edureka33.42×Business & Career
Israel1.73×Travel & Leisure
Soldering iron2.46×Home & Garden
Google Home4.64×Technology & Electronics
Cryptic crossword10.83×Technology & Electronics
Wok4.35×Food & Beverages
National Paralympic Committee14.71×Sports
JDSU1.93×Business & Career
Kikar HaShabbat10.22×News
Certified diabetes educator7.93×Business & Career
Jeep Wagoneer3.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birch Lane audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
Design AffinityPREMIUM1.62
IndulgenceJOY1.44
DIY MentalityTHRILL1.34
CreativityOPEN1.27
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Birch Lane
CountryShare
United States97.2%
United Kingdom1.3%
Canada0.7%

See Birch Lane audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Birch Lane have in United States?

Birch Lane has an estimated audience of 2,729,670 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Birch Lane fans?

86.4% of Birch Lane fans are female, 13.6% are male, with an average age of 45.0 years.

Which brands do Birch Lane fans like most?

Birch Lane fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (17.23×), and headspace (12.94×) over the country average.

Where do Birch Lane fans live in United States?

Birch Lane fans in United States are most concentrated in Florida (reach 393,303), Texas (reach 191,905), and California (reach 186,760). These three regions account for the largest share of the active audience.

What other brands do Birch Lane fans also like?

Beyond Birch Lane itself, the audience over-indexes on Fairy godmother (17.23×), headspace (12.94×), Cherish (group) (14.67×), and Governor of Michigan (8.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birch Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.