Rascasse Audience Intelligence

Birch Lane Target Market in United States

A data profile of the people who buy, follow and care about Birch Lane in United States — modelled from more than twelve digital signal sources. Birch Lane has an estimated audience of 2,732,830 people in United States.

#1131among Brand in United States#675in Home & Garden

The average Birch Lane fan in United States is 45.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Houzz, IKEA, Outback Steakhouse, with strongest over-indexing on Houzz (7.21× the country average).

Demographically, the Birch Lane audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birch Lane fan in United States is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Houzz.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birch Lane profile in United States.

Audience size
2.7M
in United States
Gender
86.4%♀
13.6% male
Age
45.0
average years
Country rank
#11104
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Birch Lane

86.4% are female, 13.6% are male, average age 45.0.

Fig. 02

Gender split

86.4%
Female
13.6%
Male
Demographic split for Birch Lane audience in United States
MetricValue
Female86.4%
Male13.6%
Average age45.0
Estimated audience size2,732,830
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Birch Lane audience in United States
Age bracketShare%
16-195%
20-2916%
30-3921%
40-4928%
50+29%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Birch Lane audience comes from United States.

Worldwide audience distribution share by country for Birch Lane
CountryShare
United States97.2%
United Kingdom1.3%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birch Lane audience in United States is strongest.

Fig. 05

Top regions by affinity

Birch Lane customers by region in United States
#RegionReachAffinity×
01Florida~400K1.94×
02Massachusetts~100K1.79×
03South Carolina~70K1.74×
04Connecticut~50K1.73×
05Maine~20K1.67×
06New Hampshire~20K1.61×
07Vermont~7K1.42×
08North Carolina~100K1.36×
09Delaware~10K1.32×
10Alabama~50K1.29×
11Rhode Island~10K1.29×
12Idaho~20K1.28×
13Tennessee~70K1.23×
14New Jersey~80K1.22×
15Virginia~70K1.12×
16Georgia~90K1.11×
17Louisiana~40K1.11×
18Pennsylvania~100K1.10×
19Montana~8K1.05×
20Kentucky~40K1.03×
21Mississippi~20K1.02×
22Maryland~40K0.95×
23Wisconsin~40K0.95×
24New York~100K0.93×
25Arkansas~20K0.92×
26Illinois~80K0.89×
27Ohio~80K0.89×
28Missouri~40K0.89×
29Minnesota~30K0.85×
30Colorado~40K0.84×
31Utah~20K0.84×
32Washington, District of Columbia~7K0.84×
33Indiana~40K0.83×
34Michigan~60K0.82×
35Kansas~20K0.82×
36West Virginia~10K0.81×
37Iowa~20K0.80×
38North Dakota~5K0.80×
39South Dakota~5K0.77×
40Texas~200K0.76×
41Oklahoma~20K0.76×
42Nebraska~10K0.74×
43Alaska~4K0.73×
44Oregon~20K0.71×
45Washington~40K0.67×
46Arizona~40K0.64×
47California~200K0.58×
48New Mexico~8K0.56×
49Hawaii~6K0.51×
50Nevada~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Birch Lane, United States
0.46×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birch Lane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birch Lane audience
#·InterestCategoryAffinity×
01HouzzHome & Garden7.21×
02Kirkland'sHome & Garden6.76×
03Outback SteakhouseFood & Beverages4.99×
04BlanketHome & Garden4.75×
05QVCMovies & TV4.55×
06Modern architectureArts & Culture3.37×
07IKEAHome & Garden3.24×
08Diane KeatonMovies & TV3.13×
09WayfairHome & Garden3.00×
10Real propertyHome & Garden2.99×
11KitchenwareHome & Garden2.87×
12Discount storesShopping2.62×
13J. C. PenneyShopping2.45×
14FurnitureHome & Garden2.22×
15Shopping mallsShopping2.18×
16PinterestInternet & Social Media2.10×
17Trader Joe'sShopping2.08×
18AirbnbTravel & Leisure1.89×
19Home improvementHome & Garden1.60×
20JewelryFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birch Lane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birch Lane audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.90×
IndulgenceJOY2.15×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birch Lane audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Birch Lane's target market in United States?

Birch Lane's target market in United States covers an estimated 2,732,830 people, concentrated in Florida and Texas.

02

What is the gender split and age of Birch Lane customers?

86.4% of the Birch Lane audience are female, 13.6% are male, with an average age of 45.0 years.

03

Which brands do Birch Lane fans like most?

Birch Lane fans show strongest brand affinity for Houzz (7.21×), IKEA (3.24×), and Outback Steakhouse (4.99×) over the country average.

04

Where do Birch Lane fans live in United States?

Birch Lane fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Birch Lane fans also like?

Beyond Birch Lane itself, the audience over-indexes on IKEA (3.24×), Outback Steakhouse (4.99×), Furniture (2.22×), and QVC (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Birch Lane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birch Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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