A data profile of the people who buy, follow and care about Coating in Brazil — modelled from more than twelve digital signal sources. Coating has an estimated audience of 3,377,041 people in Brazil.
Coating has an estimated audience of 3,377,041 people in Brazil. 45.8% are female, 54.2% are male, average age 41.7. Top brand affinities: Do it yourself (DIY), Hardware store, Masonry, Sodimac, Used Cars.
Top brand affinities include Do it yourself (DIY), Hardware store, Masonry, with strongest over-indexing on Do it yourself (DIY) (2.41× the country average).
Demographically, the Coating audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Coating fan in Brazil is balanced, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Coating profile in Brazil.
45.8% are female, 54.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.7 |
| Estimated audience size | 3,377,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Coating audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Coating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chandelier | Home & Garden | 4.54× | ||
| 02 | Sodimac | Home & Garden | 3.70× | ||
| 03 | Carcare | Cars & Mobility | 3.53× | ||
| 04 | Hardware store | Home & Garden | 3.27× | ||
| 05 | Masonry | Home & Garden | 3.27× | ||
| 06 | Used Cars | Cars & Mobility | 3.12× | ||
| 07 | LED lamp | Home & Garden | 2.99× | ||
| 08 | Family car | Cars & Mobility | 2.90× | ||
| 09 | Leonardo da Vinci | Arts & Culture | 2.78× | ||
| 10 | Makita | Home & Garden | 2.68× | ||
| 11 | AutoZone | Cars & Mobility | 2.48× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.41× | ||
| 13 | Flea market | Home & Garden | 2.23× | ||
| 14 | Origami | Kids & Family | 2.17× | ||
| 15 | Carpentry | Home & Garden | 1.79× | ||
| 16 | Tramontina | Business & Career | 1.75× | ||
| 17 | Google Maps | Internet & Social Media | 1.63× | ||
| 18 | Renovation | Home & Garden | 1.61× | ||
| 19 | Bossa nova | Music & Radio | 1.55× | ||
| 20 | Zoom! | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.43× | |
| Convenience Orientation | PREMIUM | 1.84× | |
| Family Orientation | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.71× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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