Coating Audience in Germany

Coating has an estimated audience of 2,625,751 people in Germany. 27.4% are female, 72.6% are male, average age 36.7. Top brand affinities: True Detective, Livemusic, Renovation, Modern architecture, AutoScout24.

Top brand affinities include True Detective, Livemusic, Renovation, with strongest over-indexing on True Detective (7.06× the country average). Demographically, the Coating audience skews more male with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.

Category: Home & Garden · Type: Topic

Demographics of Coating fans

Demographic split for Coating audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age36.7
Estimated audience size2,625,751

Audience persona

The typical Coating fan in Germany is more male, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for True Detective.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coating audience
BrandAffinityCategory
True Detective7.06×Movies & TV
Livemusic3.85×Music & Radio
Renovation2.31×Home & Garden
Modern architecture2.67×Arts & Culture
AutoScout241.82×Cars & Mobility
Car wash3.92×Cars & Mobility
Vintage car3.94×Cars & Mobility
Škoda Kodiaq4.63×Cars & Mobility
Used car2×Cars & Mobility
Street photography2.51×Technology & Electronics
Lieferando.de1.59×Food & Beverages
Solar power2.33×Home & Garden
Electric guitar2.81×Music & Radio
Batman1.64×Movies & TV
Motorcycle helmet3.07×Cars & Mobility
Scooters2.59×Cars & Mobility
Solar energy2.02×Home & Garden
Digital photography2.19×Business & Career
Dairy3.19×Food & Beverages
Carcare2.65×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coating audience
TraitClusterScore
DIY MentalityTHRILL1.91
Luxury OrientationPREMIUM1.61
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.29
Quality AwarenessPREMIUM1.28
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Coating
CountryShare
United States21.6%
United Kingdom5.3%
Brazil4.6%

See Coating audiences in other countries

More Home & Garden audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.