Coating Audience in Germany
Coating has an estimated audience of 2,625,751 people in Germany. 27.4% are female, 72.6% are male, average age 36.7. Top brand affinities: Progressive rock, CAC 40, Hammock camping, Icon (magazine), Staycation.
Top brand affinities include Progressive rock, CAC 40, Hammock camping, with strongest over-indexing on Progressive rock (1.83× the country average). Demographically, the Coating audience skews more male with an average age of 36.7, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Category: Home & Garden · Type: Topic
Demographics of Coating fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 36.7 |
| Estimated audience size | 2,625,751 |
Audience persona
The typical Coating fan in Germany is more male, around 36.7 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.83× | Music & Radio |
| CAC 40 | 1.52× | Business & Career |
| Hammock camping | 5.18× | Travel & Leisure |
| Icon (magazine) | 1.66× | Arts & Culture |
| Staycation | 2.44× | Home & Garden |
| Kippah | 3.07× | Fashion & Accessoires |
| Academy Award for Best Original Score | 5.88× | Movies & TV |
| Golem | 1.93× | Technology & Electronics |
| Jaguar F-Pace | 3.85× | Cars & Mobility |
| Home Delivery | 1.66× | Food & Beverages |
| Carrie (novel) | 3.28× | Literature |
| Headhunters (film) | 2.67× | Movies & TV |
| Wolverine (comics) | 3.09× | Literature |
| Building insulation | 2.32× | Home & Garden |
| MK | 1.54× | Music & Radio |
| Figure painting (hobby) | 2.07× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.44× | Music & Radio |
| Gumbal | 2.73× | Cars & Mobility |
| Acoustic music | 1.84× | Music & Radio |
| Godzilla (1954 film) | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.91 |
| Luxury Orientation | PREMIUM | 1.61 |
| Extroversion | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.3% |
| Brazil | 4.6% |
See Coating audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.