Rascasse Audience Intelligence

Coating Audience in Germany

A data profile of the people who buy, follow and care about Coating in Germany — modelled from more than twelve digital signal sources. Coating has an estimated audience of 2,625,751 people in Germany.

#1505among Topic in Germany#208in Home & Garden

The average Coating fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include True Detective, Robert Redford, Crime fiction, with strongest over-indexing on True Detective (7.06× the country average).

Demographically, the Coating audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coating fan in Germany is more male, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for True Detective.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coating profile in Germany.

Audience size
2.6M
in Germany
Gender
27.4%♀
72.6% male
Age
36.7
average years
Country rank
#2499
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coating fans

27.4% are female, 72.6% are male, average age 36.7.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Coating audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age36.7
Estimated audience size2,625,751
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Coating audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Coating audience comes from Germany.

Worldwide audience distribution share by country for Coating
CountryShare
United States21.3%
United Kingdom5.2%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coating fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.24×
02Baden-Württemberg~400K1.20×
03Bayern~500K1.18×
04Hessen~200K1.13×
05Sachsen~100K1.11×
06Nordrhein-Westfalen~600K1.06×
07Thüringen~70K1.06×
08Rheinland-Pfalz~100K0.99×
09Brandenburg~80K0.97×
10Sachsen-Anhalt~70K0.96×
11Hamburg~60K0.96×
12Saarland~30K0.94×
13Niedersachsen~200K0.92×
14Berlin~100K0.92×
15Mecklenburg-Vorpommern~40K0.89×
16Schleswig-Holstein~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Coating, Germany
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coating audience
#·InterestCategoryAffinity×
01True DetectiveMovies & TV7.06×
02Robert RedfordMovies & TV4.50×
03Sandra BullockMovies & TV4.43×
04Crime fictionLiterature4.27×
05Dua LipaMusic & Radio4.23×
06Car washCars & Mobility4.01×
07All-terrain vehicleCars & Mobility3.87×
08LibraryLiterature3.50×
09Detective fictionLiterature3.49×
10Digital artArts & Culture3.26×
11CarcareCars & Mobility2.94×
12Unique GiftsShopping2.93×
13Solar energyHome & Garden2.71×
14Modern architectureArts & Culture2.67×
15LivemusicMusic & Radio2.53×
16Efficient energy useTechnology & Electronics2.30×
17Solar powerHome & Garden2.29×
18HugendubelShopping2.26×
19Used carCars & Mobility1.90×
20AutoScout24Cars & Mobility1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coating audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Luxury OrientationPREMIUM1.74×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coating audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
Family OrientationCONSERVATISM0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coating have in Germany?

Coating has an estimated audience of 2,625,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coating fans?

27.4% of Coating fans are female, 72.6% are male, with an average age of 36.7 years.

03

Which brands do Coating fans like most?

Coating fans show strongest brand affinity for True Detective (7.06×), Robert Redford (4.5×), and Crime fiction (4.27×) over the country average.

04

Where do Coating fans live in Germany?

Coating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coating fans also like?

Beyond Coating itself, the audience over-indexes on Robert Redford (4.5×), Crime fiction (4.27×), Solar energy (2.71×), and Livemusic (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Coating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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