A data profile of the people who buy, follow and care about Coating in United Kingdom — modelled from more than twelve digital signal sources. Coating has an estimated audience of 3,870,994 people in United Kingdom.
The average Coating fan in United Kingdom is 42.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Solar energy, Vintage car, Esso, with strongest over-indexing on Solar energy (3.04× the country average).
Demographically, the Coating audience skews more male with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coating fan in United Kingdom is more male, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Solar energy.
The key figures that characterise the Coating profile in United Kingdom.
36.3% are female, 63.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 42.8 |
| Estimated audience size | 3,870,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Coating audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 5.2% |
| Brazil | 4.5% |
Where the Coating audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.19× | |
| 02 | Yorkshire and the Humber | ~300K | 1.05× | |
| 03 | England | ~3M | 1.04× | |
| 04 | South West | ~300K | 1.04× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | Scotland | ~300K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.99× | |
| 09 | East of England | ~300K | 0.97× | |
| 10 | South East | ~500K | 0.96× | |
| 11 | East Midlands | ~300K | 0.96× | |
| 12 | North West | ~400K | 0.90× |
The strongest cross-interests of the Coating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage car | Cars & Mobility | 4.14× | ||
| 02 | Carcare | Cars & Mobility | 3.93× | ||
| 03 | Automobile repair shop | Cars & Mobility | 3.66× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 3.45× | ||
| 05 | Air pollution | Health | 3.22× | ||
| 06 | Solar energy | Home & Garden | 3.04× | ||
| 07 | Škoda Auto | Cars & Mobility | 2.88× | ||
| 08 | Hardware store | Home & Garden | 2.75× | ||
| 09 | Forestry | Home & Garden | 2.65× | ||
| 10 | Home automation | Technology & Electronics | 2.58× | ||
| 11 | Motorhome | Cars & Mobility | 2.56× | ||
| 12 | Mobile home | Cars & Mobility | 2.35× | ||
| 13 | Esso | Cars & Mobility | 2.24× | ||
| 14 | Public transport | Cars & Mobility | 2.15× | ||
| 15 | HVAC | Home & Garden | 2.11× | ||
| 16 | SUVs | Cars & Mobility | 1.91× | ||
| 17 | Home Appliances | Home & Garden | 1.73× | ||
| 18 | Screwfix | Home & Garden | 1.66× | ||
| 19 | Wikipedia | Internet & Social Media | 1.62× | ||
| 20 | B&Q | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Creativity | OPEN | 0.84× |
Coating has an estimated audience of 3,870,994 people in United Kingdom, concentrated in England and South East.
36.3% of Coating fans are female, 63.7% are male, with an average age of 42.8 years.
Coating fans show strongest brand affinity for Solar energy (3.04×), Vintage car (4.14×), and Esso (2.24×) over the country average.
Coating fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Coating itself, the audience over-indexes on Vintage car (4.14×), Esso (2.24×), Mobile home (2.35×), and Screwfix (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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