Behr (paint) Audience in United States

Behr (paint) logo

Behr (paint) has an estimated audience of 1,743,709 people in United States. 52.6% are female, 47.4% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Assassin's Creed II, Glenn Danzig, Jesse Plemons, Nebraska Cornhuskers football.

The average Behr (paint) fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Assassin's Creed II, Glenn Danzig, with strongest over-indexing on Israel (2.08× the country average). Demographically, the Behr (paint) audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Paints

Demographics of Behr (paint) fans

Demographic split for Behr (paint) audience in United States
MetricValue
Female52.6%
Male47.4%
Average age44.9
Estimated audience size1,743,709

Audience persona

The typical Behr (paint) fan in United States is balanced, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Behr (paint) in United States
RegionReachAffinity
California228,6691.19×
Texas146,3580.98×
Florida133,2441.13×
New York109,5391.12×
Illinois74,4811.28×
Pennsylvania66,9871.14×
Georgia64,7901.21×
Ohio62,3031.16×
Michigan56,4841.24×
New Jersey51,5091.16×
Virginia43,1991.02×
North Carolina40,2110.77×
Washington37,3141.07×
Colorado37,1061.35×
Massachusetts36,8331.07×
Tennessee33,9210.97×
Arizona33,0580.93×
Wisconsin32,8141.25×
Maryland32,7771.09×
Missouri31,3311.11×
Iowa31,2052.17×
Minnesota29,8051.19×
Indiana27,8620.87×
Oregon23,1401.16×
Alabama20,7040.85×
South Carolina20,2610.77×
Connecticut20,0921.15×
Louisiana18,5480.82×
Kentucky18,1330.83×
Oklahoma15,1160.78×
Kansas14,9171.09×
Utah14,4750.93×
Nevada12,6920.75×
Arkansas11,5350.8×
New Hampshire9,3621.36×
Mississippi9,0020.63×
Idaho8,2490.94×
New Mexico7,5140.86×
Maine7,3871.18×
Nebraska7,3800.84×
Rhode Island6,1971.12×
West Virginia6,1460.76×
Hawaii5,7990.77×
Montana3,9160.81×
Delaware3,8190.79×
Washington, District of Columbia3,6030.69×
Alaska3,2090.86×
Vermont3,1321.02×
South Dakota2,2090.55×
Wyoming2,1970.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Behr (paint) audience
BrandAffinityCategory
Israel2.08×Travel & Leisure
Assassin's Creed II7.16×Games
Glenn Danzig11.44×Music & Radio
Jesse Plemons2.9×Movies & TV
Nebraska Cornhuskers football2.87×Sports
Eli Lilly5.21×Health
Khaadi4.48×Fashion & Accessoires
Kansas1.64×Travel & Leisure
James Madison University7.6×Business & Career
Lulu 黃路梓茵1.56×Movies & TV
Yeovil30.69×Travel & Leisure
Charlamagne Tha God5.08×Movies & TV
Urban horticulture1.89×Home & Garden
Jeep Wagoneer2.8×Cars & Mobility
Barban4.93×Travel & Leisure
Ludo (board game)5.06×Games
TeachHUB1.78×Business & Career
Jaws2.33×Movies & TV
Women's empowerment1.76×Politics & Society
Ezekiel Elliott3.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Behr (paint) audience
TraitClusterScore
DIY MentalityTHRILL2.35
Quality AwarenessPREMIUM2.14
Design AffinityPREMIUM1.44
Price SensitivityPREMIUM1.4
ExtroversionTHRILL1.31
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Behr (paint)
CountryShare
United States72.4%
Canada7.2%
Mexico2.5%

See Behr (paint) audiences in other countries

More Paints audiences in United States

Frequently asked questions

How many fans does Behr (paint) have in United States?

Behr (paint) has an estimated audience of 1,743,709 people in United States, concentrated in California and Texas.

What is the gender split and age of Behr (paint) fans?

52.6% of Behr (paint) fans are female, 47.4% are male, with an average age of 44.9 years.

Which brands do Behr (paint) fans like most?

Behr (paint) fans show strongest brand affinity for Israel (2.08×), Assassin's Creed II (7.16×), and Glenn Danzig (11.44×) over the country average.

Where do Behr (paint) fans live in United States?

Behr (paint) fans in United States are most concentrated in California (reach 228,669), Texas (reach 146,358), and Florida (reach 133,244). These three regions account for the largest share of the active audience.

What other brands do Behr (paint) fans also like?

Beyond Behr (paint) itself, the audience over-indexes on Assassin's Creed II (7.16×), Glenn Danzig (11.44×), Jesse Plemons (2.9×), and Nebraska Cornhuskers football (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Behr (paint). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.