Rejuvenation (lighting and hardware) Audience in United States

Rejuvenation (lighting and hardware) has an estimated audience of 1,391,234 people in United States. 74.9% are female, 25.1% are male, average age 46.8. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, Houzz, MSN, IKEA, Jonathan Rhys Meyers.

The average Rejuvenation (lighting and hardware) fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, Houzz, MSN, with strongest over-indexing on PSV Eindhoven (50.9× the country average). Demographically, the Rejuvenation (lighting and hardware) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Lighting

Demographics of Rejuvenation (lighting and hardware) fans

Demographic split for Rejuvenation (lighting and hardware) audience in United States
MetricValue
Female74.9%
Male25.1%
Average age46.8
Estimated audience size1,391,234

Audience persona

The typical Rejuvenation (lighting and hardware) fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Rejuvenation (lighting and hardware) in United States
RegionReachAffinity
California234,6281.53×
New York105,2481.35×
Texas97,7570.82×
Florida75,3590.8×
Illinois56,3341.22×
Washington49,8851.79×
Georgia49,6941.16×
North Carolina49,3551.18×
Pennsylvania46,6671×
New Jersey41,5231.17×
Oregon41,2622.59×
Massachusetts40,8301.49×
Ohio33,2650.78×
Michigan33,1150.91×
Virginia32,4920.96×
Minnesota31,5311.58×
Tennessee26,7720.96×
Maryland24,3821.02×
Colorado22,9111.04×
Arizona20,3920.72×
South Carolina19,9970.96×
Missouri19,2570.86×
Connecticut19,0861.37×
Wisconsin18,2340.87×
Indiana17,4790.69×
Louisiana13,7390.77×
Utah13,0811.05×
Alabama12,2670.63×
Kentucky11,2170.64×
Arkansas9,8240.86×
Maine9,7301.95×
Oklahoma9,7170.63×
Nevada8,7900.65×
Iowa8,3100.72×
Kansas8,3040.76×
Mississippi7,7890.68×
Idaho7,1801.03×
New Hampshire5,8061.06×
Hawaii5,7340.96×
Washington, District of Columbia5,0901.22×
Rhode Island5,0201.13×
Montana4,4621.16×
Nebraska4,2640.61×
New Mexico3,7610.54×
West Virginia3,5150.54×
Vermont3,3141.36×
Delaware2,9490.77×
South Dakota1,8330.57×
North Dakota1,7630.62×
Alaska1,7580.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rejuvenation (lighting and hardware) audience
BrandAffinityCategory
PSV Eindhoven50.9×Sports
Houzz9.47×Home & Garden
MSN3.8×News
IKEA4.07×Home & Garden
Jonathan Rhys Meyers32.01×Fashion & Accessoires
Renovation3.4×Home & Garden
Planet Fitness3.04×Sports
Diaper bag4.97×Kids & Family
Do it yourself (DIY)2.51×Home & Garden
Benjamin Moore14.93×Home & Garden
Nordstrom2.77×Shopping
Etsy2.9×Fashion & Accessoires
Úrsula Corberó24.38×Movies & TV
Lowe's2.21×Shopping
Urban Outfitters4.05×Shopping
Birkenstock5.1×Fashion & Accessoires
Bar stool12.77×Home & Garden
Crate & Barrel6.39×Home & Garden
Danish design8.69×Home & Garden
Tory Burch4.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rejuvenation (lighting and hardware) audience
TraitClusterScore
Design AffinityPREMIUM4.94
Quality AwarenessPREMIUM2.89
DIY MentalityTHRILL2.41
SustainabilityBALANCE2.23
Luxury OrientationPREMIUM2.12
IndulgenceJOY1.74

Worldwide distribution

Worldwide audience distribution share by country for Rejuvenation (lighting and hardware)
CountryShare
United States63.1%
India6.9%
Japan5.4%

See Rejuvenation (lighting and hardware) audiences in other countries

More Lighting audiences in United States

Frequently asked questions

How many fans does Rejuvenation (lighting and hardware) have in United States?

Rejuvenation (lighting and hardware) has an estimated audience of 1,391,234 people in United States, concentrated in California and New York.

What is the gender split and age of Rejuvenation (lighting and hardware) fans?

74.9% of Rejuvenation (lighting and hardware) fans are female, 25.1% are male, with an average age of 46.8 years.

Which brands do Rejuvenation (lighting and hardware) fans like most?

Rejuvenation (lighting and hardware) fans show strongest brand affinity for PSV Eindhoven (50.9×), Houzz (9.47×), and MSN (3.8×) over the country average.

Where do Rejuvenation (lighting and hardware) fans live in United States?

Rejuvenation (lighting and hardware) fans in United States are most concentrated in California (reach 234,628), New York (reach 105,248), and Texas (reach 97,757). These three regions account for the largest share of the active audience.

What other brands do Rejuvenation (lighting and hardware) fans also like?

Beyond Rejuvenation (lighting and hardware) itself, the audience over-indexes on Houzz (9.47×), MSN (3.8×), IKEA (4.07×), and Jonathan Rhys Meyers (32.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rejuvenation (lighting and hardware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.