Rejuvenation (lighting and hardware) Audience in United States
Rejuvenation (lighting and hardware) has an estimated audience of 1,391,234 people in United States. 74.9% are female, 25.1% are male, average age 46.8. Top regions: California, New York, Texas. Top brand affinities: Home equity, Natural rubber, Product design, JDSU, Janitor.
The average Rejuvenation (lighting and hardware) fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Natural rubber, Product design, with strongest over-indexing on Home equity (2.85× the country average). Demographically, the Rejuvenation (lighting and hardware) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Lighting
Demographics of Rejuvenation (lighting and hardware) fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 46.8 |
| Estimated audience size | 1,391,234 |
Audience persona
The typical Rejuvenation (lighting and hardware) fan in United States is more female, around 46.8 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 234,628 | 1.53× |
| New York | 105,248 | 1.35× |
| Texas | 97,757 | 0.82× |
| Florida | 75,359 | 0.8× |
| Illinois | 56,334 | 1.22× |
| Washington | 49,885 | 1.79× |
| Georgia | 49,694 | 1.16× |
| North Carolina | 49,355 | 1.18× |
| Pennsylvania | 46,667 | 1× |
| New Jersey | 41,523 | 1.17× |
| Oregon | 41,262 | 2.59× |
| Massachusetts | 40,830 | 1.49× |
| Ohio | 33,265 | 0.78× |
| Michigan | 33,115 | 0.91× |
| Virginia | 32,492 | 0.96× |
| Minnesota | 31,531 | 1.58× |
| Tennessee | 26,772 | 0.96× |
| Maryland | 24,382 | 1.02× |
| Colorado | 22,911 | 1.04× |
| Arizona | 20,392 | 0.72× |
| South Carolina | 19,997 | 0.96× |
| Missouri | 19,257 | 0.86× |
| Connecticut | 19,086 | 1.37× |
| Wisconsin | 18,234 | 0.87× |
| Indiana | 17,479 | 0.69× |
| Louisiana | 13,739 | 0.77× |
| Utah | 13,081 | 1.05× |
| Alabama | 12,267 | 0.63× |
| Kentucky | 11,217 | 0.64× |
| Arkansas | 9,824 | 0.86× |
| Maine | 9,730 | 1.95× |
| Oklahoma | 9,717 | 0.63× |
| Nevada | 8,790 | 0.65× |
| Iowa | 8,310 | 0.72× |
| Kansas | 8,304 | 0.76× |
| Mississippi | 7,789 | 0.68× |
| Idaho | 7,180 | 1.03× |
| New Hampshire | 5,806 | 1.06× |
| Hawaii | 5,734 | 0.96× |
| Washington, District of Columbia | 5,090 | 1.22× |
| Rhode Island | 5,020 | 1.13× |
| Montana | 4,462 | 1.16× |
| Nebraska | 4,264 | 0.61× |
| New Mexico | 3,761 | 0.54× |
| West Virginia | 3,515 | 0.54× |
| Vermont | 3,314 | 1.36× |
| Delaware | 2,949 | 0.77× |
| South Dakota | 1,833 | 0.57× |
| North Dakota | 1,763 | 0.62× |
| Alaska | 1,758 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 2.85× | Home & Garden |
| Natural rubber | 2.04× | Cars & Mobility |
| Product design | 1.87× | Business & Career |
| JDSU | 2.89× | Business & Career |
| Janitor | 6.09× | Home & Garden |
| Israel | 1.93× | Travel & Leisure |
| Staycation | 2.39× | Home & Garden |
| Mothercare | 2.31× | Kids & Family |
| Soldering iron | 2.34× | Home & Garden |
| 9NEWS (KUSA) | 3.11× | Movies & TV |
| Celtic punk | 6.56× | Music & Radio |
| Urban horticulture | 2.21× | Home & Garden |
| Jeep Wagoneer | 3.46× | Cars & Mobility |
| Jesse Plemons | 1.97× | Movies & TV |
| Necktie | 2.82× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.96× | Sports |
| Home staging | 2.68× | Home & Garden |
| Cachorro | 2.74× | Pets & Animals |
| Voltron: Legendary Defender | 7.98× | Movies & TV |
| Corona (band) | 2.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.94 |
| Quality Awareness | PREMIUM | 2.89 |
| DIY Mentality | THRILL | 2.41 |
| Sustainability | BALANCE | 2.23 |
| Luxury Orientation | PREMIUM | 2.12 |
| Indulgence | JOY | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.1% |
| India | 6.9% |
| Japan | 5.4% |
See Rejuvenation (lighting and hardware) audiences in other countries
- Rejuvenation (lighting and hardware) — Germany
- Rejuvenation (lighting and hardware) — United Kingdom
- Rejuvenation (lighting and hardware) — France
- Rejuvenation (lighting and hardware) — Italy
- Rejuvenation (lighting and hardware) — Spain
- Rejuvenation (lighting and hardware) — Brazil
- Rejuvenation (lighting and hardware) — Japan
- Rejuvenation (lighting and hardware) — South Korea
- Rejuvenation (lighting and hardware) — India
More Lighting audiences in United States
- Vibia (10,641)
- Zumtobel (5,903)
- Innr (3,375)
- Thorn Lighting (1,683)
- Rigid Industries - LED Lighting (202)
Frequently asked questions
How many fans does Rejuvenation (lighting and hardware) have in United States?
Rejuvenation (lighting and hardware) has an estimated audience of 1,391,234 people in United States, concentrated in California and New York.
What is the gender split and age of Rejuvenation (lighting and hardware) fans?
74.9% of Rejuvenation (lighting and hardware) fans are female, 25.1% are male, with an average age of 46.8 years.
Which brands do Rejuvenation (lighting and hardware) fans like most?
Rejuvenation (lighting and hardware) fans show strongest brand affinity for Home equity (2.85×), Natural rubber (2.04×), and Product design (1.87×) over the country average.
Where do Rejuvenation (lighting and hardware) fans live in United States?
Rejuvenation (lighting and hardware) fans in United States are most concentrated in California (reach 234,628), New York (reach 105,248), and Texas (reach 97,757). These three regions account for the largest share of the active audience.
What other brands do Rejuvenation (lighting and hardware) fans also like?
Beyond Rejuvenation (lighting and hardware) itself, the audience over-indexes on Natural rubber (2.04×), Product design (1.87×), JDSU (2.89×), and Janitor (6.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rejuvenation (lighting and hardware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.