A data profile of the people who buy, follow and care about FACS in United States — modelled from more than twelve digital signal sources. FACS has an estimated audience of 295,277 people in United States.
The average FACS fan in United States is 40.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Tunic, DeFacto, David Yurman, with strongest over-indexing on Tunic (88.94× the country average).
Demographically, the FACS audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical FACS fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Tunic.
The key figures that characterise the FACS profile in United States.
60.1% are female, 39.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.3 |
| Estimated audience size | 295,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 25% |
Where the FACS audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~10K | 2.02× | |
| 02 | Missouri | ~7K | 1.37× | |
| 03 | Massachusetts | ~8K | 1.32× | |
| 04 | North Dakota | <1K | 1.25× | |
| 05 | Mississippi | ~3K | 1.20× | |
| 06 | Connecticut | ~4K | 1.19× | |
| 07 | Arkansas | ~3K | 1.19× | |
| 08 | Kansas | ~3K | 1.17× | |
| 09 | Oklahoma | ~4K | 1.16× | |
| 10 | Virginia | ~8K | 1.13× | |
| 11 | Maryland | ~6K | 1.12× | |
| 12 | Louisiana | ~4K | 1.09× | |
| 13 | South Dakota | <1K | 1.09× | |
| 14 | New York | ~20K | 1.08× | |
| 15 | Indiana | ~6K | 1.08× | |
| 16 | Minnesota | ~5K | 1.08× | |
| 17 | Utah | ~3K | 1.05× | |
| 18 | Kentucky | ~4K | 1.04× | |
| 19 | Pennsylvania | ~10K | 1.03× | |
| 20 | Washington, District of Columbia | <1K | 1.03× | |
| 21 | Illinois | ~10K | 1.02× | |
| 22 | Alabama | ~4K | 1.02× | |
| 23 | Georgia | ~9K | 1.00× | |
| 24 | North Carolina | ~9K | 0.97× | |
| 25 | Nebraska | ~1K | 0.96× | |
| 26 | New Hampshire | ~1K | 0.96× | |
| 27 | New Jersey | ~7K | 0.95× | |
| 28 | Alaska | <1K | 0.95× | |
| 29 | Rhode Island | <1K | 0.94× | |
| 30 | West Virginia | ~1K | 0.93× | |
| 31 | Montana | <1K | 0.93× | |
| 32 | Delaware | <1K | 0.93× | |
| 33 | Vermont | <1K | 0.93× | |
| 34 | Maine | ~1K | 0.92× | |
| 35 | Idaho | ~1K | 0.91× | |
| 36 | Hawaii | ~1K | 0.91× | |
| 37 | California | ~30K | 0.89× | |
| 38 | Ohio | ~8K | 0.89× | |
| 39 | Oregon | ~3K | 0.89× | |
| 40 | Iowa | ~2K | 0.89× | |
| 41 | South Carolina | ~4K | 0.87× | |
| 42 | Florida | ~20K | 0.86× | |
| 43 | Michigan | ~7K | 0.86× | |
| 44 | Washington | ~5K | 0.85× | |
| 45 | Colorado | ~4K | 0.85× | |
| 46 | Wisconsin | ~4K | 0.82× | |
| 47 | New Mexico | ~1K | 0.82× | |
| 48 | Nevada | ~2K | 0.81× | |
| 49 | Arizona | ~5K | 0.79× | |
| 50 | Texas | ~20K | 0.77× |
The strongest cross-interests of the FACS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunic | Fashion & Accessoires | 88.94× | ||
| 02 | DeFacto | Fashion & Accessoires | 36.87× | ||
| 03 | Miyamoto Musashi | Politics & Society | 17.93× | ||
| 04 | Buckethead | Music & Radio | 16.82× | ||
| 05 | Women's Shoes | Fashion & Accessoires | 14.34× | ||
| 06 | Pinky and the Brain | Movies & TV | 13.43× | ||
| 07 | Sean Payton | Sports | 12.43× | ||
| 08 | David Yurman | Fashion & Accessoires | 9.02× | ||
| 09 | Jessica Chastain | Movies & TV | 8.63× | ||
| 10 | The Holiday | Movies & TV | 7.51× | ||
| 11 | Nordstrom rack | Fashion & Accessoires | 3.44× | ||
| 12 | Diaper bag | Kids & Family | 3.29× | ||
| 13 | Skirt | Fashion & Accessoires | 2.98× | ||
| 14 | Diane Keaton | Movies & TV | 2.88× | ||
| 15 | Carpet | Home & Garden | 2.86× | ||
| 16 | Trousers | Fashion & Accessoires | 2.60× | ||
| 17 | Planet Fitness | Sports | 2.17× | ||
| 18 | Hobby Lobby | Home & Garden | 2.15× | ||
| 19 | Men's clothing | Fashion & Accessoires | 2.14× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| Community Orientation | OPEN | 1.53× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.91× | |
| Extroversion | THRILL | 0.96× |
FACS has an estimated audience of 295,277 people in United States, concentrated in California and Texas.
60.1% of FACS fans are female, 39.9% are male, with an average age of 40.3 years.
FACS fans show strongest brand affinity for Tunic (88.94×), DeFacto (36.87×), and David Yurman (9.02×) over the country average.
FACS fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond FACS itself, the audience over-indexes on DeFacto (36.87×), David Yurman (9.02×), Nordstrom rack (3.44×), and The Holiday (7.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for FACS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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