FACS Audience in United States
FACS has an estimated audience of 312,949 people in United States. 71.9% are female, 28.1% are male, average age 42.6. Top brand affinities: Finnair, Tunic, AccuWeather, Women's Shoes, DeFacto.
Top brand affinities include Finnair, Tunic, AccuWeather, with strongest over-indexing on Finnair (320.83× the country average). Demographically, the FACS audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of FACS fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 42.6 |
| Estimated audience size | 312,949 |
Audience persona
The typical FACS fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 320.83× | Travel & Leisure |
| Tunic | 61.77× | Fashion & Accessoires |
| AccuWeather | 7.85× | Home & Garden |
| Women's Shoes | 31.75× | Fashion & Accessoires |
| DeFacto | 38.33× | Fashion & Accessoires |
| StubHub | 7.6× | Travel & Leisure |
| Pinky and the Brain | 19.43× | Movies & TV |
| MSN | 2.61× | News |
| DocuSign | 7.37× | Technology & Electronics |
| Flickr | 6.32× | Internet & Social Media |
| OpenTable | 7.84× | Food & Beverages |
| Kia Sportage | 13.01× | Cars & Mobility |
| Hobby Lobby | 2.38× | Home & Garden |
| Robert Pattinson | 7.23× | Movies & TV |
| Nordstrom rack | 2.89× | Fashion & Accessoires |
| Bath and Bodyworks | 3.98× | Shopping |
| Idris Elba | 7.8× | Movies & TV |
| Miyamoto Musashi | 20× | Politics & Society |
| Michelle Pfeiffer | 6.64× | Movies & TV |
| Tuckernuck | 12.44× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.45 |
| Design Affinity | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.38 |
| Travelling | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 6.8% |
| United Kingdom | 6.3% |
See FACS audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for FACS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.