H.R. Audience in Germany
H.R. has an estimated audience of 1,192,199 people in Germany. 56.5% are female, 43.5% are male, average age 41.5. Top brand affinities: Satire, Tagesschau, German television comedy, Tradition, RTL Television.
Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (6.66× the country average). Demographically, the H.R. audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of H.R. fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.5 |
| Estimated audience size | 1,192,199 |
Audience persona
The typical H.R. fan in Germany is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.66× | Literature |
| Tagesschau | 2.45× | Movies & TV |
| German television comedy | 7.15× | Movies & TV |
| Tradition | 4.62× | Politics & Society |
| RTL Television | 3.45× | Movies & TV |
| Allgäu | 5.33× | Travel & Leisure |
| Pets | 1.64× | Pets & Animals |
| Flowering plant | 4.05× | Home & Garden |
| Felix Baumgartner | 3.64× | Sports |
| Vacations | 2.23× | Travel & Leisure |
| Family | 1.52× | Kids & Family |
| Automobiles | 1.53× | Cars & Mobility |
| Musical instrument | 2.39× | Music & Radio |
| Westdeutscher Rundfunk | 2.64× | Movies & TV |
| Solidarity | 4.05× | Politics & Society |
| German language | 1.97× | Politics & Society |
| Western Union | 2.87× | Business & Career |
| Google News | 2.78× | News |
| Markus Lanz | 2.34× | Movies & TV |
| Transfermarkt | 1.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.63 |
| Indulgence | JOY | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 14.4% |
| India | 10.8% |
See H.R. audiences in other countries
More Reggae audiences in Germany
- Bob Marley (893,165)
- Don Carlos (musician) (308,374)
- SOJA (266,475)
- L.A.B. (216,351)
- Pressure (reggae musician) (198,865)
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.R.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.