A data profile of the people who buy, follow and care about Andy Williams in United States — modelled from more than twelve digital signal sources. Andy Williams has an estimated audience of 674,628 people in United States.
The average Andy Williams fan in United States is 46.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Weather forecasting, Office 365, Dean Martin, with strongest over-indexing on Weather forecasting (10.82× the country average).
Demographically, the Andy Williams audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Andy Williams fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the Andy Williams profile in United States.
64.0% are female, 36.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.4 |
| Estimated audience size | 674,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 19% | |
| 50+ | 45% |
of the worldwide Andy Williams audience comes from United States.
| Country | Share |
|---|---|
| United States | 55.1% |
| United Kingdom | 15.0% |
| Indonesia | 5.0% |
Where the Andy Williams audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~10K | 2.08× | |
| 02 | Missouri | ~10K | 1.35× | |
| 03 | Ohio | ~20K | 1.24× | |
| 04 | Wisconsin | ~10K | 1.21× | |
| 05 | Pennsylvania | ~20K | 1.19× | |
| 06 | New Hampshire | ~3K | 1.18× | |
| 07 | Minnesota | ~10K | 1.16× | |
| 08 | Connecticut | ~7K | 1.13× | |
| 09 | Idaho | ~3K | 1.10× | |
| 10 | Michigan | ~20K | 1.09× | |
| 11 | Indiana | ~10K | 1.09× | |
| 12 | Delaware | ~2K | 1.09× | |
| 13 | Kansas | ~5K | 1.08× | |
| 14 | Oregon | ~8K | 1.07× | |
| 15 | Utah | ~6K | 1.07× | |
| 16 | Rhode Island | ~2K | 1.06× | |
| 17 | Tennessee | ~10K | 1.05× | |
| 18 | Nebraska | ~3K | 1.05× | |
| 19 | Maine | ~2K | 1.05× | |
| 20 | Illinois | ~20K | 1.04× | |
| 21 | West Virginia | ~3K | 1.04× | |
| 22 | South Carolina | ~10K | 1.02× | |
| 23 | Kentucky | ~8K | 1.02× | |
| 24 | New Jersey | ~20K | 1.01× | |
| 25 | Arizona | ~10K | 1.01× | |
| 26 | Washington | ~10K | 0.99× | |
| 27 | Massachusetts | ~10K | 0.97× | |
| 28 | Oklahoma | ~7K | 0.96× | |
| 29 | Montana | ~2K | 0.96× | |
| 30 | Vermont | ~1K | 0.96× | |
| 31 | South Dakota | ~1K | 0.95× | |
| 32 | Arkansas | ~5K | 0.94× | |
| 33 | Florida | ~40K | 0.93× | |
| 34 | Nevada | ~6K | 0.93× | |
| 35 | North Carolina | ~20K | 0.92× | |
| 36 | Alabama | ~8K | 0.92× | |
| 37 | Maryland | ~10K | 0.90× | |
| 38 | Colorado | ~9K | 0.90× | |
| 39 | Hawaii | ~2K | 0.90× | |
| 40 | Virginia | ~10K | 0.89× | |
| 41 | New York | ~30K | 0.88× | |
| 42 | North Dakota | ~1K | 0.88× | |
| 43 | New Mexico | ~3K | 0.87× | |
| 44 | California | ~60K | 0.84× | |
| 45 | Georgia | ~20K | 0.82× | |
| 46 | Mississippi | ~4K | 0.81× | |
| 47 | Alaska | ~1K | 0.81× | |
| 48 | Louisiana | ~6K | 0.78× | |
| 49 | Texas | ~40K | 0.71× | |
| 50 | Washington, District of Columbia | ~1K | 0.67× |
The strongest cross-interests of the Andy Williams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barclaycard | Business & Career | 41.22× | ||
| 02 | Dean Martin | Music & Radio | 24.14× | ||
| 03 | Erin Andrews | Sports | 20.00× | ||
| 04 | Barclays | Business & Career | 13.99× | ||
| 05 | Josh Duhamel | Fashion & Accessoires | 13.80× | ||
| 06 | Office 365 | Technology & Electronics | 12.86× | ||
| 07 | Barry Manilow | Music & Radio | 11.42× | ||
| 08 | Weather forecasting | Home & Garden | 10.82× | ||
| 09 | Elderly care | Health | 10.76× | ||
| 10 | Brittany Snow | Movies & TV | 9.32× | ||
| 11 | QVC | Movies & TV | 5.88× | ||
| 12 | FedEx | Business & Career | 4.76× | ||
| 13 | Renewable energy | Business & Career | 4.16× | ||
| 14 | Microwave oven | Home & Garden | 3.78× | ||
| 15 | Discount stores | Shopping | 3.71× | ||
| 16 | Solar energy | Home & Garden | 3.58× | ||
| 17 | Subway | Food & Beverages | 2.90× | ||
| 18 | Internet & Social Media | 2.78× | |||
| 19 | Pizza Hut | Food & Beverages | 2.58× | ||
| 20 | McDonald's | Food & Beverages | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.94× | |
| Family Orientation | CONSERVATISM | 2.84× | |
| Convenience Orientation | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.75× |
Andy Williams has an estimated audience of 674,628 people in United States, concentrated in California and Florida.
64.0% of Andy Williams fans are female, 36.0% are male, with an average age of 46.4 years.
Andy Williams fans show strongest brand affinity for Weather forecasting (10.82×), Office 365 (12.86×), and Dean Martin (24.14×) over the country average.
Andy Williams fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Andy Williams itself, the audience over-indexes on Office 365 (12.86×), Dean Martin (24.14×), Brittany Snow (9.32×), and FedEx (4.76×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Andy Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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