Andy Williams Audience in United States

Andy Williams logo

Andy Williams has an estimated audience of 618,405 people in United States. 64.0% are female, 36.0% are male, average age 46.4. Top regions: California, Florida, Texas. Top brand affinities: Goop, Wok, headspace, Governor of Michigan, Pillow.

The average Andy Williams fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Goop, Wok, headspace, with strongest over-indexing on Goop (11.51× the country average). Demographically, the Andy Williams audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Andy Williams fans

Demographic split for Andy Williams audience in United States
MetricValue
Female64.0%
Male36.0%
Average age46.4
Estimated audience size618,405

Audience persona

The typical Andy Williams fan in United States is more female, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Andy Williams in United States
RegionReachAffinity
California61,1910.9×
Florida40,2190.96×
Texas39,9880.75×
New York31,1690.9×
Pennsylvania25,5561.23×
Ohio24,2641.27×
Illinois23,6141.15×
Michigan18,0321.12×
North Carolina17,5010.94×
Georgia16,6350.87×
New Jersey15,9531.01×
Virginia13,5760.9×
Missouri13,4371.35×
Arizona12,684
Tennessee12,6611.02×
Indiana12,6231.12×
Massachusetts12,1080.99×
Washington12,0350.97×
Iowa11,9482.35×
Wisconsin11,1581.2×
Minnesota10,4911.18×
South Carolina9,8981.06×
Maryland9,5430.9×
Colorado8,6620.89×
Alabama7,7000.89×
Kentucky7,7000.99×
Oregon7,4661.05×
Connecticut7,0011.13×
Oklahoma6,3990.93×
Louisiana5,8990.74×
Utah5,8171.05×
Nevada5,5740.93×
Kansas5,4691.12×
Arkansas4,9010.96×
Mississippi3,8620.76×
Idaho3,4891.13×
Nebraska3,2181.04×
New Hampshire2,9511.21×
West Virginia2,8310.98×
New Mexico2,5590.83×
Maine2,2901.03×
Hawaii2,0850.78×
Rhode Island2,0761.05×
Delaware1,6490.97×
Montana1,5100.88×
South Dakota1,1730.82×
Washington, District of Columbia1,0700.58×
Vermont1,0210.94×
North Dakota9060.71×
Alaska8230.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andy Williams audience
BrandAffinityCategory
Goop11.51×Internet & Social Media
Wok10.16×Food & Beverages
headspace14.41×Health
Governor of Michigan10.5×Politics & Society
Pillow2.9×Home & Garden
Google Home8.54×Technology & Electronics
Progressive rock2.56×Music & Radio
Cherish (group)12.79×Music & Radio
Grace Slick10.17×Music & Radio
Jaipur Rugs19.39×Home & Garden
Whataburger1.83×Food & Beverages
TV Fanatic10.54×Movies & TV
Hibachi7.34×Food & Beverages
Grinch3.75×Movies & TV
Vocal harmony4.12×Music & Radio
Fairy godmother6.17×Literature
Elsword12.86×Games
Cryptic crossword11.75×Technology & Electronics
El Paso County, Colorado9.46×Travel & Leisure
Kikar HaShabbat11.6×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andy Williams audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Community OrientationOPEN1.7
TraditionCONSERVATISM1.56
SpiritualityBALANCE1.5
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Andy Williams
CountryShare
United States52.9%
United Kingdom16.7%
Indonesia5.2%

See Andy Williams audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Andy Williams have in United States?

Andy Williams has an estimated audience of 618,405 people in United States, concentrated in California and Florida.

What is the gender split and age of Andy Williams fans?

64.0% of Andy Williams fans are female, 36.0% are male, with an average age of 46.4 years.

Which brands do Andy Williams fans like most?

Andy Williams fans show strongest brand affinity for Goop (11.51×), Wok (10.16×), and headspace (14.41×) over the country average.

Where do Andy Williams fans live in United States?

Andy Williams fans in United States are most concentrated in California (reach 61,191), Florida (reach 40,219), and Texas (reach 39,988). These three regions account for the largest share of the active audience.

What other brands do Andy Williams fans also like?

Beyond Andy Williams itself, the audience over-indexes on Wok (10.16×), headspace (14.41×), Governor of Michigan (10.5×), and Pillow (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.