Link Audience in Germany
Link has an estimated audience of 909,691 people in Germany. 50.1% are female, 49.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Family, Lieferando.de, Self care, Stuttgart.
The average Link fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Family, Lieferando.de, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the Link audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Link fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.5 |
| Estimated audience size | 909,691 |
Audience persona
The typical Link fan in Germany is balanced, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,663 | 1.02× |
| Bayern | 186,278 | 1.27× |
| Baden-Württemberg | 132,980 | 1.07× |
| Hessen | 101,039 | 1.46× |
| Berlin | 81,737 | 2.01× |
| Niedersachsen | 71,893 | 0.81× |
| Rheinland-Pfalz | 39,539 | 0.87× |
| Sachsen | 37,071 | 0.83× |
| Hamburg | 27,898 | 1.36× |
| Schleswig-Holstein | 26,776 | 0.82× |
| Brandenburg | 23,606 | 0.84× |
| Thüringen | 15,355 | 0.66× |
| Sachsen-Anhalt | 15,121 | 0.64× |
| Mecklenburg-Vorpommern | 11,073 | 0.64× |
| Saarland | 8,837 | 0.79× |
| Bremen | 7,051 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.64× | Kids & Family |
| Lieferando.de | 1.97× | Food & Beverages |
| Self care | 2.69× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Concerts | 2.08× | Music & Radio |
| Hairstyle | 2.27× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Spiegel Online | 1.51× | News |
| German language | 1.97× | Politics & Society |
| Walking | 3.03× | Sports |
| Hygiene | 2.23× | Beauty & Wellness |
| Radio broadcasting | 2.48× | Music & Radio |
| Vanessa Mai | 3.28× | Music & Radio |
| Vacation rental | 2.53× | Travel & Leisure |
| Storm of Love | 2.28× | Movies & TV |
| Self-confidence | 2.74× | Health |
| IHF World Men's Handball Championship | 2.03× | Sports |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.08 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| United Kingdom | 6.3% |
| Japan | 6.2% |
See Link audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Link have in Germany?
Link has an estimated audience of 909,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Link fans?
50.1% of Link fans are female, 49.9% are male, with an average age of 37.5 years.
Which brands do Link fans like most?
Link fans show strongest brand affinity for Vacations (2.53×), Family (1.64×), and Lieferando.de (1.97×) over the country average.
Where do Link fans live in Germany?
Link fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,663), Bayern (reach 186,278), and Baden-Württemberg (reach 132,980). These three regions account for the largest share of the active audience.
What other brands do Link fans also like?
Beyond Link itself, the audience over-indexes on Family (1.64×), Lieferando.de (1.97×), Self care (2.69×), and Stuttgart (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Link. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.