Rascasse Audience Intelligence

SummerSlam Audience in United States

A data profile of the people who buy, follow and care about SummerSlam in United States — modelled from more than twelve digital signal sources. SummerSlam has an estimated audience of 296,890 people in United States.

#97among Wrestling in United States#629among Event in United States#4896in Sports

The average SummerSlam fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sport Clips, Matt Hardy, Jeff Hardy, with strongest over-indexing on Sport Clips (45.29× the country average).

Demographically, the SummerSlam audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SummerSlam fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Sport Clips.

Category: Sports · Type: Event · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SummerSlam profile in United States.

Audience size
297K
in United States
Gender
20.4%♀
79.6% male
Age
38.3
average years
Country rank
#48640
Event in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SummerSlam fans

20.4% are female, 79.6% are male, average age 38.3.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for SummerSlam audience in United States
MetricValue
Female20.4%
Male79.6%
Average age38.3
Estimated audience size296,890
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the SummerSlam audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

48.2%

of the worldwide SummerSlam audience comes from United States.

Worldwide audience distribution share by country for SummerSlam
CountryShare
United States48.2%
United Kingdom12.8%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SummerSlam audience in United States is strongest.

Fig. 05

Top regions by affinity

SummerSlam fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~20K2.03×
02West Virginia~2K1.55×
03New Jersey~10K1.53×
04Pennsylvania~10K1.40×
05Kentucky~5K1.37×
06New York~20K1.33×
07Indiana~7K1.27×
08Connecticut~4K1.27×
09Rhode Island~1K1.26×
10Tennessee~7K1.18×
11Wisconsin~5K1.18×
12Minnesota~5K1.16×
13Michigan~9K1.14×
14Mississippi~3K1.14×
15Illinois~10K1.13×
16Alabama~5K1.12×
17Arkansas~3K1.11×
18Maryland~6K1.07×
19South Carolina~5K1.07×
20Delaware<1K1.07×
21North Carolina~10K1.06×
22Iowa~3K1.06×
23Louisiana~4K1.04×
24North Dakota<1K1.04×
25South Dakota<1K1.02×
26Maine~1K1.01×
27Virginia~7K1.00×
28Massachusetts~6K0.99×
29Nebraska~1K0.99×
30Nevada~3K0.98×
31Georgia~9K0.97×
32Missouri~5K0.96×
33New Hampshire~1K0.94×
34Oklahoma~3K0.93×
35Florida~20K0.91×
36New Mexico~1K0.90×
37Vermont<1K0.88×
38Kansas~2K0.87×
39Texas~20K0.86×
40Washington, District of Columbia<1K0.85×
41Alaska<1K0.83×
42California~30K0.79×
43Montana<1K0.78×
44Idaho~1K0.72×
45Hawaii<1K0.72×
46Arizona~4K0.71×
47Oregon~2K0.67×
48Washington~4K0.63×
49Colorado~3K0.60×
50Utah~2K0.59×
Fig. 06

Affinity by region

Affinity by region — SummerSlam, United States
0.59×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SummerSlam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SummerSlam audience
#·InterestCategoryAffinity×
01Matt HardySports119.55×
02Sasha BanksSports89.96×
03Jeff HardySports52.83×
04Sport ClipsBeauty & Wellness45.29×
05Bray WyattSports44.94×
06Bret HartSports36.67×
07Hulk HoganSports31.62×
08Vince McMahonSports28.48×
09Stephanie McMahonSports23.00×
10Seth RollinsSports21.25×
11SupercutsBeauty & Wellness20.03×
12Brock LesnarSports15.61×
13Ric FlairSports14.51×
14Roman ReignsSports14.31×
15John CenaSports13.65×
16Ronda RouseySports12.89×
17WWE Hall of FameSports12.35×
18WrestleManiaSports11.77×
19WWE SmackDownSports11.55×
20Great ClipsBeauty & Wellness4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SummerSlam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SummerSlam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.54×
Need for SecurityCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SummerSlam audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.41×
CreativityOPEN0.50×
Luxury OrientationPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SummerSlam have in United States?

SummerSlam has an estimated audience of 296,890 people in United States, concentrated in California and New York.

02

What is the gender split and age of SummerSlam fans?

20.4% of SummerSlam fans are female, 79.6% are male, with an average age of 38.3 years.

03

Which brands do SummerSlam fans like most?

SummerSlam fans show strongest brand affinity for Sport Clips (45.29×), Matt Hardy (119.55×), and Jeff Hardy (52.83×) over the country average.

04

Where do SummerSlam fans live in United States?

SummerSlam fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do SummerSlam fans also like?

Beyond SummerSlam itself, the audience over-indexes on Matt Hardy (119.55×), Jeff Hardy (52.83×), Sasha Banks (89.96×), and Vince McMahon (28.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See SummerSlam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SummerSlam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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