SummerSlam Audience in United States
SummerSlam has an estimated audience of 299,609 people in United States. 20.4% are female, 79.6% are male, average age 38.3. Top regions: California, Ohio, Texas. Top brand affinities: Rey Mysterio, Alexa Bliss, Supercuts, Matt Hardy, Aaron Rodgers.
The average SummerSlam fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Rey Mysterio, Alexa Bliss, Supercuts, with strongest over-indexing on Rey Mysterio (74.31× the country average). Demographically, the SummerSlam audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Wrestling
Demographics of SummerSlam fans
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 38.3 |
| Estimated audience size | 299,609 |
Audience persona
The typical SummerSlam fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rey Mysterio.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 27,460 | 0.83× |
| Ohio | 23,889 | 2.59× |
| Texas | 23,131 | 0.9× |
| New York | 22,649 | 1.35× |
| Florida | 20,388 | 1.01× |
| Pennsylvania | 15,343 | 1.52× |
| Illinois | 12,333 | 1.24× |
| New Jersey | 10,804 | 1.42× |
| Michigan | 10,140 | 1.29× |
| North Carolina | 10,006 | 1.11× |
| Georgia | 8,356 | 0.91× |
| Virginia | 7,649 | 1.05× |
| Indiana | 7,348 | 1.34× |
| Tennessee | 7,220 | 1.2× |
| Massachusetts | 6,151 | 1.04× |
| Maryland | 6,134 | 1.19× |
| Kentucky | 5,377 | 1.43× |
| South Carolina | 4,958 | 1.1× |
| Wisconsin | 4,887 | 1.08× |
| Missouri | 4,634 | 0.96× |
| Alabama | 4,392 | 1.05× |
| Minnesota | 4,320 | 1.01× |
| Arizona | 4,196 | 0.69× |
| Louisiana | 3,794 | 0.98× |
| Washington | 3,698 | 0.62× |
| Connecticut | 3,599 | 1.2× |
| Oklahoma | 2,932 | 0.88× |
| Mississippi | 2,839 | 1.15× |
| Nevada | 2,779 | 0.96× |
| Arkansas | 2,615 | 1.06× |
| Colorado | 2,587 | 0.55× |
| Iowa | 2,464 | 1× |
| West Virginia | 2,234 | 1.6× |
| Oregon | 2,094 | 0.61× |
| Kansas | 1,916 | 0.81× |
| Rhode Island | 1,279 | 1.34× |
| New Mexico | 1,271 | 0.85× |
| Nebraska | 1,258 | 0.84× |
| Utah | 1,185 | 0.44× |
| New Hampshire | 1,062 | 0.9× |
| Maine | 995 | 0.93× |
| Delaware | 848 | 1.03× |
| Idaho | 782 | 0.52× |
| South Dakota | 727 | 1.05× |
| Washington, District of Columbia | 726 | 0.81× |
| Hawaii | 650 | 0.5× |
| North Dakota | 493 | 0.8× |
| Montana | 416 | 0.5× |
| Vermont | 336 | 0.64× |
| Alaska | 318 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rey Mysterio | 74.31× | Sports |
| Alexa Bliss | 75.56× | Sports |
| Supercuts | 36.95× | Beauty & Wellness |
| Matt Hardy | 89.53× | Sports |
| Aaron Rodgers | 12.83× | Sports |
| Google Maps | 7.27× | Internet & Social Media |
| Seth Rollins | 32.21× | Sports |
| Natalie Portman | 18.53× | Movies & TV |
| Sasha Banks | 71× | Sports |
| Sport Clips | 20.82× | Beauty & Wellness |
| Capital One | 6.57× | Business & Career |
| John Cena | 13.6× | Sports |
| Indeed.com | 6.25× | Business & Career |
| Gal Gadot | 21.38× | Fashion & Accessoires |
| Beetlejuice | 7.34× | Movies & TV |
| CarGurus | 8.08× | Cars & Mobility |
| Roman Reigns | 18.97× | Sports |
| Circle K | 9.38× | Shopping |
| Randy Orton | 22.9× | Sports |
| Bray Wyatt | 36.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.17 |
| Extroversion | THRILL | 1.14 |
| Risk Appetite | THRILL | 1.08 |
| Social Media Usage | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.5% |
| United Kingdom | 13.9% |
| India | 5.0% |
See SummerSlam audiences in other countries
More Wrestling audiences in United States
- WWE (34,708,131)
- John Cena (13,563,881)
- WWE SmackDown (7,611,036)
- WrestleMania (6,367,642)
- Roman Reigns (5,049,911)
Frequently asked questions
How many fans does SummerSlam have in United States?
SummerSlam has an estimated audience of 299,609 people in United States, concentrated in California and Ohio.
What is the gender split and age of SummerSlam fans?
20.4% of SummerSlam fans are female, 79.6% are male, with an average age of 38.3 years.
Which brands do SummerSlam fans like most?
SummerSlam fans show strongest brand affinity for Rey Mysterio (74.31×), Alexa Bliss (75.56×), and Supercuts (36.95×) over the country average.
Where do SummerSlam fans live in United States?
SummerSlam fans in United States are most concentrated in California (reach 27,460), Ohio (reach 23,889), and Texas (reach 23,131). These three regions account for the largest share of the active audience.
What other brands do SummerSlam fans also like?
Beyond SummerSlam itself, the audience over-indexes on Alexa Bliss (75.56×), Supercuts (36.95×), Matt Hardy (89.53×), and Aaron Rodgers (12.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SummerSlam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.