Pharmacist Audience in Germany
Pharmacist has an estimated audience of 792,240 people in Germany. 70.2% are female, 29.8% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Shop Apotheke, Pharmacy, Bauhaus, Apotheken Umschau, Electronic funds transfer.
The average Pharmacist fan in Germany is 42.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Shop Apotheke, Pharmacy, Bauhaus, with strongest over-indexing on Shop Apotheke (8.4× the country average). Demographically, the Pharmacist audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Pharmacist fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.5 |
| Estimated audience size | 792,240 |
Audience persona
The typical Pharmacist fan in Germany is more female, around 42.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Shop Apotheke.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 183,288 | 1.44× |
| Nordrhein-Westfalen | 151,128 | 0.87× |
| Berlin | 121,038 | 3.42× |
| Baden-Württemberg | 107,710 | 1× |
| Hessen | 97,235 | 1.61× |
| Niedersachsen | 47,252 | 0.61× |
| Rheinland-Pfalz | 37,923 | 0.96× |
| Sachsen | 26,915 | 0.69× |
| Hamburg | 21,194 | 1.18× |
| Brandenburg | 18,859 | 0.77× |
| Schleswig-Holstein | 16,520 | 0.58× |
| Sachsen-Anhalt | 10,660 | 0.52× |
| Thüringen | 10,570 | 0.52× |
| Mecklenburg-Vorpommern | 8,275 | 0.55× |
| Saarland | 7,256 | 0.75× |
| Bremen | 5,994 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shop Apotheke | 8.4× | Shopping |
| Pharmacy | 7.35× | Business & Career |
| Bauhaus | 3.35× | Shopping |
| Apotheken Umschau | 10.96× | Health |
| Electronic funds transfer | 3.98× | Business & Career |
| DocMorris | 5.31× | Health |
| Gala | 2.99× | News |
| Saturn (store) | 4.06× | Shopping |
| American English | 4.46× | Business & Career |
| Wetter.com | 2.84× | Home & Garden |
| Electronic data interchange | 6.06× | Technology & Electronics |
| Netto Marken-Discount | 2.47× | Shopping |
| Rossmann | 2.55× | Shopping |
| Deichmann | 2.56× | Shopping |
| Germany | 1.53× | Travel & Leisure |
| Tchibo | 3.01× | Shopping |
| Preventive healthcare | 4.55× | Health |
| Therapy | 2.66× | Health |
| Mobile commerce | 4.89× | Technology & Electronics |
| REWE | 1.92× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.5 |
| Family Orientation | CONSERVATISM | 1.42 |
| Quality Awareness | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| China | 12.5% |
| Brazil | 6.6% |
See Pharmacist audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pharmacist have in Germany?
Pharmacist has an estimated audience of 792,240 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Pharmacist fans?
70.2% of Pharmacist fans are female, 29.8% are male, with an average age of 42.5 years.
Which brands do Pharmacist fans like most?
Pharmacist fans show strongest brand affinity for Shop Apotheke (8.4×), Pharmacy (7.35×), and Bauhaus (3.35×) over the country average.
Where do Pharmacist fans live in Germany?
Pharmacist fans in Germany are most concentrated in Bayern (reach 183,288), Nordrhein-Westfalen (reach 151,128), and Berlin (reach 121,038). These three regions account for the largest share of the active audience.
What other brands do Pharmacist fans also like?
Beyond Pharmacist itself, the audience over-indexes on Pharmacy (7.35×), Bauhaus (3.35×), Apotheken Umschau (10.96×), and Electronic funds transfer (3.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pharmacist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.