Rascasse Audience Intelligence

Pharmacist Audience in Germany

Name: Pharmacist — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pharmacist in Germany — modelled from more than twelve digital signal sources. Pharmacist has an estimated audience of 792,240 people in Germany.

#3624among Topic in Germany #227in Health

The average Pharmacist fan in Germany is 42.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include Shop Apotheke, Pharmacy, Bauhaus, with strongest over-indexing on Shop Apotheke (8.4× the country average).

Demographically, the Pharmacist audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pharmacist fan in Germany is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Shop Apotheke.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pharmacist profile in Germany.

Audience size

792K

in Germany

Gender

70.2%♀

29.8% male

Age

42.5

average years

Country rank

#7970

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pharmacist fans

70.2% are female, 29.8% are male, average age 42.5.

Fig. 02

Gender split

70.2%

Female

29.8%

Male

Demographic split for Pharmacist audience in Germany
Metric	Value
Female	70.2%
Male	29.8%
Average age	42.5
Estimated audience size	792,240

Fig. 03

Age distribution

Age distribution of the Pharmacist audience in Germany
Age bracket	Share	%
16-19		12%
20-29		15%
30-39		22%
40-49		26%
50+		25%

Fig. 04

Worldwide distribution

2.3%

of the worldwide Pharmacist audience comes from Germany.

Worldwide audience distribution share by country for Pharmacist
Country	Share
United States	12.3%
China	12.3%
Brazil	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pharmacist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pharmacist fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~100K	3.31×
02	Hessen	~100K	1.61×
03	Bayern	~200K	1.38×
04	Hamburg	~20K	1.15×
05	Baden-Württemberg	~100K	0.98×
06	Bremen	~7K	0.98×
07	Rheinland-Pfalz	~40K	0.94×
08	Nordrhein-Westfalen	~100K	0.84×
09	Brandenburg	~20K	0.79×
10	Saarland	~8K	0.79×
11	Sachsen	~30K	0.73×
12	Niedersachsen	~50K	0.63×
13	Sachsen-Anhalt	~10K	0.63×
14	Schleswig-Holstein	~20K	0.62×
15	Thüringen	~10K	0.62×
16	Mecklenburg-Vorpommern	~9K	0.62×

Affinity by region — Pharmacist, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pharmacist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pharmacist audience
#	Interest	Category	×
01	Apotheken Umschau	Health	10.96×
02	Shop Apotheke	Shopping	8.40×
03	Pharmacy	Business & Career	7.35×
04	Electronic data interchange	Technology & Electronics	6.06×
05	DocMorris	Health	5.31×
06	Mobile commerce	Technology & Electronics	4.89×
07	Preventive healthcare	Health	4.55×
08	American English	Business & Career	4.46×
09	Electronic funds transfer	Business & Career	3.98×
10	Ulla Popken	Fashion & Accessoires	3.94×
11	Bauhaus	Shopping	3.35×
12	Tchibo	Shopping	3.01×
13	Roland Kaiser	Music & Radio	3.01×
14	QVC	Movies & TV	2.96×
15	Therapy	Health	2.66×
16	Deichmann	Shopping	2.56×
17	Rossmann	Shopping	2.55×
18	Netto Marken-Discount	Shopping	2.47×
19	REWE	Shopping	1.92×
20	Germany	Travel & Leisure	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pharmacist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pharmacist audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.50×
Indulgence	JOY	1.47×
Family Orientation	CONSERVATISM	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pharmacist audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.74×
Extroversion	THRILL	0.79×
Risk Appetite	THRILL	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Pharmacist have in Germany?

Pharmacist has an estimated audience of 792,240 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Pharmacist fans?

70.2% of Pharmacist fans are female, 29.8% are male, with an average age of 42.5 years.

Which brands do Pharmacist fans like most?

Pharmacist fans show strongest brand affinity for Shop Apotheke (8.4×), Pharmacy (7.35×), and Bauhaus (3.35×) over the country average.

Where do Pharmacist fans live in Germany?

Pharmacist fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Pharmacist fans also like?

Beyond Pharmacist itself, the audience over-indexes on Pharmacy (7.35×), Bauhaus (3.35×), Apotheken Umschau (10.96×), and Electronic funds transfer (3.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Pharmacist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pharmacist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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