Mobile commerce Audience in Germany
Mobile commerce has an estimated audience of 2,965,913 people in Germany. 59.7% are female, 40.3% are male, average age 44.7. Top brand affinities: Rossmann, Home Office, Esra Erol, Saving, Artistic inspiration.
Top brand affinities include Rossmann, Home Office, Esra Erol, with strongest over-indexing on Rossmann (2× the country average). Demographically, the Mobile commerce audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile commerce fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 44.7 |
| Estimated audience size | 2,965,913 |
Audience persona
The typical Mobile commerce fan in Germany is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2× | Shopping |
| Home Office | 1.8× | Business & Career |
| Esra Erol | 7.5× | Movies & TV |
| Saving | 1.88× | Business & Career |
| Artistic inspiration | 1.54× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.24× | Cars & Mobility |
| Pillow | 1.5× | Home & Garden |
| Time (magazine) | 2.01× | News |
| Snow White (Fables) | 2.13× | Literature |
| Mothercare | 1.76× | Kids & Family |
| Este, Veneto | 2.08× | Travel & Leisure |
| Jack White | 1.61× | Movies & TV |
| Video izle | 2.31× | |
| Figure painting (hobby) | 2.49× | Arts & Culture |
| Home Delivery | 1.66× | Food & Beverages |
| Metamorphoses | 1.86× | Literature |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| MK | 1.53× | Music & Radio |
| Keeper (password manager) | 2.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Pet Ownership | JOY | 1.4 |
| Community Orientation | OPEN | 1.37 |
| Patriotism | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.6% |
| United States | 12.9% |
| France | 10.8% |
See Mobile commerce audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile commerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.