Mobile commerce Audience in United States

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Mobile commerce has an estimated audience of 2,457,003 people in United States. 59.1% are female, 40.9% are male, average age 46.5. Top regions: New York, California, Florida. Top brand affinities: Israel, edureka, Jeep Wagoneer, Kendra Scott, Seoul National University of Education.

The average Mobile commerce fan in United States is 46.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Israel, edureka, Jeep Wagoneer, with strongest over-indexing on Israel (6.41× the country average). Demographically, the Mobile commerce audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile commerce fans

Demographic split for Mobile commerce audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.5
Estimated audience size2,457,003

Audience persona

The typical Mobile commerce fan in United States is more female, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mobile commerce in United States
RegionReachAffinity
New York258,0471.88×
California198,2870.73×
Florida123,2430.74×
Texas121,4800.58×
Georgia48,9420.65×
Virginia46,6680.78×
Illinois44,6720.55×
New Jersey44,4680.71×
Massachusetts43,9260.91×
Pennsylvania43,7400.53×
Michigan39,7480.62×
North Carolina37,0070.5×
Ohio34,8090.46×
Alabama31,1900.91×
Arizona28,3120.56×
Maryland27,8600.66×
Kansas26,5251.37×
Colorado26,1800.68×
Indiana25,4270.57×
Washington25,3780.51×
Missouri24,6250.62×
Tennessee22,8570.46×
South Carolina22,6930.61×
Oregon21,7370.77×
Mississippi17,3930.86×
Kentucky17,3500.56×
Minnesota17,2090.49×
Louisiana16,7530.53×
Arkansas16,7390.83×
Oklahoma16,3700.6×
Connecticut15,4240.63×
New Hampshire14,7891.53×
West Virginia14,3591.25×
Alaska14,3292.73×
Wisconsin14,1930.38×
Idaho13,2601.08×
Hawaii12,6671.2×
Iowa12,5910.62×
Montana12,4911.83×
South Dakota12,3292.17×
Utah12,2130.56×
North Dakota12,0052.38×
Wyoming11,6153.19×
Nebraska11,5850.94×
New Mexico11,5250.94×
Nevada11,4880.48×
Rhode Island11,4241.46×
Maine11,4171.3×
Vermont11,2372.6×
Delaware10,2311.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile commerce audience
BrandAffinityCategory
Israel6.41×Travel & Leisure
edureka60.9×Business & Career
Jeep Wagoneer6.01×Cars & Mobility
Kendra Scott2.33×Fashion & Accessoires
Seoul National University of Education15.4×Business & Career
Cam Ward2.43×Sports
Staycation2.06×Home & Garden
Wikia1.87×Internet & Social Media
Commercial mortgage3.44×Business & Career
jordy nelson8.27×Sports
Jesse Plemons1.66×Movies & TV
Insulin index6.04×Health
Graham Greene2.62×Literature
Acoustic music1.83×Music & Radio
Iron Man (film)1.89×Movies & TV
Kodiak, Alaska3.21×Travel & Leisure
Centurion (film)4.36×Movies & TV
Home staging1.96×Home & Garden
Maimonides6.21×Politics & Society
Consequence (rapper)2.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile commerce audience
TraitClusterScore
Risk AppetiteTHRILL1.81
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.67
Urban LifestyleOPEN1.5
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Mobile commerce
CountryShare
Germany15.6%
United States12.9%
France10.8%

See Mobile commerce audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile commerce have in United States?

Mobile commerce has an estimated audience of 2,457,003 people in United States, concentrated in New York and California.

What is the gender split and age of Mobile commerce fans?

59.1% of Mobile commerce fans are female, 40.9% are male, with an average age of 46.5 years.

Which brands do Mobile commerce fans like most?

Mobile commerce fans show strongest brand affinity for Israel (6.41×), edureka (60.9×), and Jeep Wagoneer (6.01×) over the country average.

Where do Mobile commerce fans live in United States?

Mobile commerce fans in United States are most concentrated in New York (reach 258,047), California (reach 198,287), and Florida (reach 123,243). These three regions account for the largest share of the active audience.

What other brands do Mobile commerce fans also like?

Beyond Mobile commerce itself, the audience over-indexes on edureka (60.9×), Jeep Wagoneer (6.01×), Kendra Scott (2.33×), and Seoul National University of Education (15.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile commerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.