Rascasse Audience Intelligence

Mobile commerce Audience in United States

A data profile of the people who buy, follow and care about Mobile commerce in United States — modelled from more than twelve digital signal sources. Mobile commerce has an estimated audience of 2,457,003 people in United States.

#5673among Topic in United States#450in Technology & Electronics

The average Mobile commerce fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Web server, Affiliate marketing, Derivative (finance), with strongest over-indexing on Web server (21.61× the country average).

Demographically, the Mobile commerce audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile commerce fan in United States is more female, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile commerce profile in United States.

Audience size
2.5M
in United States
Gender
59.1%♀
40.9% male
Age
46.5
average years
Country rank
#12068
Topic in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile commerce fans

59.1% are female, 40.9% are male, average age 46.5.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Mobile commerce audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.5
Estimated audience size2,457,003
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Mobile commerce audience in United States
Age bracketShare%
16-198%
20-2911%
30-3918%
40-4928%
50+36%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Mobile commerce audience comes from United States.

Worldwide audience distribution share by country for Mobile commerce
CountryShare
Germany15.6%
United States12.9%
France10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile commerce audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile commerce fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.47×
02New York~200K1.43×
03North Dakota~7K1.29×
04Vermont~5K1.23×
05South Dakota~7K1.22×
06Delaware~8K1.14×
07Montana~7K1.10×
08West Virginia~10K1.09×
09New Hampshire~10K1.09×
10Kansas~20K1.06×
11Rhode Island~8K1.06×
12Washington, District of Columbia~8K1.06×
13Hawaii~10K1.05×
14Kentucky~30K1.04×
15Maine~9K1.04×
16Nebraska~10K1.03×
17Idaho~10K1.01×
18Mississippi~20K1.00×
19Arkansas~20K0.99×
20New Mexico~10K0.99×
21Iowa~20K0.97×
22Alabama~30K0.95×
23Louisiana~30K0.95×
24Oklahoma~30K0.95×
25Connecticut~20K0.93×
26Oregon~30K0.92×
27Nevada~20K0.92×
28Utah~20K0.92×
29Massachusetts~40K0.91×
30South Carolina~30K0.91×
31Maryland~40K0.89×
32Missouri~40K0.89×
33Colorado~30K0.89×
34Wisconsin~30K0.88×
35Virginia~50K0.87×
36Tennessee~40K0.87×
37Indiana~40K0.87×
38Minnesota~30K0.87×
39Arizona~40K0.85×
40New Jersey~50K0.84×
41Washington~40K0.84×
42Michigan~50K0.83×
43Georgia~60K0.82×
44Ohio~60K0.80×
45North Carolina~60K0.80×
46Florida~100K0.79×
47Pennsylvania~70K0.79×
48Illinois~60K0.78×
49California~200K0.73×
50Texas~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Mobile commerce, United States
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile commerce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile commerce audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics21.61×
02Derivative (finance)Business & Career18.77×
03Business softwareBusiness & Career15.27×
04Affiliate marketingBusiness & Career12.15×
05Passive incomeBusiness & Career8.25×
06WordPressTechnology & Electronics7.65×
07Information securityBusiness & Career6.79×
08Direct sellingFashion & Accessoires6.50×
09Master of Business AdministrationBusiness & Career6.42×
10Electronic funds transferBusiness & Career4.43×
11InnovationBusiness & Career3.99×
12Non-alcoholic beverageFood & Beverages3.73×
13NASDAQBusiness & Career2.93×
14Drop shippingShopping2.85×
15PhilanthropyArts & Culture2.66×
16Cloud computingTechnology & Electronics2.39×
17EmailTechnology & Electronics1.71×
18Hobby LobbyHome & Garden1.63×
19NatureHome & Garden1.55×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile commerce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile commerce audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
Career OrientationPOWER1.87×
Risk AppetiteTHRILL1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile commerce audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.71×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile commerce have in United States?

Mobile commerce has an estimated audience of 2,457,003 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mobile commerce fans?

59.1% of Mobile commerce fans are female, 40.9% are male, with an average age of 46.5 years.

03

Which brands do Mobile commerce fans like most?

Mobile commerce fans show strongest brand affinity for Web server (21.61×), Affiliate marketing (12.15×), and Derivative (finance) (18.77×) over the country average.

04

Where do Mobile commerce fans live in United States?

Mobile commerce fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile commerce fans also like?

Beyond Mobile commerce itself, the audience over-indexes on Affiliate marketing (12.15×), Derivative (finance) (18.77×), Business software (15.27×), and Master of Business Administration (6.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile commerce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile commerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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