A data profile of the people who buy, follow and care about MagicBricks in India — modelled from more than twelve digital signal sources. MagicBricks has an estimated audience of 4,818,340 people in India.
MagicBricks has an estimated audience of 4,818,340 people in India. 27.8% are female, 72.2% are male, average age 31.6. Top brand affinities: First-time buyer, Renovation, Real estate, Home Appliances, Real estate investing.
Top brand affinities include First-time buyer, Renovation, Real estate, with strongest over-indexing on First-time buyer (4.71× the country average).
Demographically, the MagicBricks audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical MagicBricks fan in India is more male, around 31.6 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the MagicBricks profile in India.
27.8% are female, 72.2% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 31.6 |
| Estimated audience size | 4,818,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide MagicBricks audience comes from India.
| Country | Share |
|---|---|
| India | 86.5% |
| United States | 3.2% |
| United Arab Emirates | 1.8% |
The strongest cross-interests of the MagicBricks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 4.96× | ||
| 02 | First-time buyer | Shopping | 4.71× | ||
| 03 | Real estate investing | Business & Career | 3.69× | ||
| 04 | Squash (sport) | Sports | 3.05× | ||
| 05 | Asset management | Business & Career | 3.04× | ||
| 06 | Renovation | Home & Garden | 2.91× | ||
| 07 | Real property | Home & Garden | 2.65× | ||
| 08 | Crochet | Home & Garden | 2.41× | ||
| 09 | Microwave oven | Home & Garden | 2.36× | ||
| 10 | Passive income | Business & Career | 1.99× | ||
| 11 | Home Appliances | Home & Garden | 1.85× | ||
| 12 | Innovation | Business & Career | 1.72× | ||
| 13 | Real estate | Business & Career | 1.63× | ||
| 14 | England cricket team | Sports | 1.62× | ||
| 15 | BSE SENSEX | Business & Career | 1.62× | ||
| 16 | Business class | Travel & Leisure | 1.61× | ||
| 17 | Apartment | Business & Career | 1.60× | ||
| 18 | Embroidery | Home & Garden | 1.59× | ||
| 19 | NDTV | Movies & TV | 1.55× | ||
| 20 | Pakistan national cricket team | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.44× | |
| Convenience Orientation | PREMIUM | 2.31× | |
| Career Orientation | POWER | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Tradition | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for MagicBricks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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