Rascasse Audience Intelligence

Tax refund Audience in United States

A data profile of the people who buy, follow and care about Tax refund in United States — modelled from more than twelve digital signal sources. Tax refund has an estimated audience of 2,705,234 people in United States.

#5396among Topic in United States#896in Business & Career

The average Tax refund fan in United States is 37.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax refund profile in United States.

Audience size
2.7M
in United States
Gender
55.8%♀
44.2% male
Age
37.4
average years
Country rank
#11187
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tax refund fans

55.8% are female, 44.2% are male, average age 37.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Tax refund audience in United States
MetricValue
Female55.8%
Male44.2%
Average age37.4
Estimated audience size2,705,234
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Tax refund audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Tax refund audience comes from United States.

Worldwide audience distribution share by country for Tax refund
CountryShare
United Kingdom34.9%
United States29.4%
Ireland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax refund audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax refund fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.81×
02Georgia~100K1.70×
03Louisiana~50K1.55×
04Arkansas~30K1.47×
05Kentucky~50K1.34×
06Texas~300K1.32×
07Oklahoma~40K1.32×
08Indiana~60K1.29×
09Tennessee~70K1.27×
10Florida~200K1.25×
11West Virginia~20K1.24×
12South Carolina~50K1.17×
13Alabama~40K1.17×
14Nevada~30K1.16×
15Virginia~80K1.14×
16North Carolina~90K1.10×
17Missouri~50K1.06×
18Pennsylvania~100K1.05×
19New Jersey~70K1.05×
20New Mexico~10K1.05×
21Ohio~90K1.03×
22Idaho~10K1.03×
23Michigan~70K1.01×
24Iowa~20K1.01×
25New York~200K1.00×
26Delaware~7K0.96×
27Wyoming~4K0.93×
28Illinois~80K0.92×
29North Dakota~5K0.92×
30Kansas~20K0.91×
31Rhode Island~8K0.91×
32California~300K0.90×
33Maryland~40K0.90×
34Hawaii~10K0.87×
35South Dakota~5K0.86×
36Connecticut~20K0.83×
37Nebraska~10K0.83×
38Washington, District of Columbia~7K0.83×
39Montana~6K0.83×
40Colorado~40K0.82×
41Alaska~5K0.81×
42Wisconsin~30K0.80×
43Minnesota~30K0.80×
44Arizona~40K0.79×
45Massachusetts~40K0.73×
46Washington~40K0.69×
47Oregon~20K0.67×
48Utah~20K0.67×
49Maine~6K0.64×
50New Hampshire~7K0.62×
Fig. 06

Affinity by region

Affinity by region — Tax refund, United States
0.62×1.00×1.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tax refund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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