Tax refund Audience in United States
Tax refund has an estimated audience of 2,705,234 people in United States. 55.8% are female, 44.2% are male, average age 37.4. Top regions: Texas, California, Florida.
The average Tax refund fan in United States is 37.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Tax refund audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Business & Career · Type: Topic
Demographics of Tax refund fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 37.4 |
| Estimated audience size | 2,705,234 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 310,260 | 1.33× |
| California | 278,587 | 0.94× |
| Florida | 216,271 | 1.18× |
| New York | 149,996 | 0.99× |
| Georgia | 131,960 | 1.58× |
| North Carolina | 96,217 | 1.18× |
| Pennsylvania | 93,846 | 1.03× |
| Ohio | 92,230 | 1.11× |
| Illinois | 89,880 | 1× |
| Michigan | 76,283 | 1.08× |
| Tennessee | 75,400 | 1.39× |
| New Jersey | 74,051 | 1.08× |
| Indiana | 66,892 | 1.35× |
| Virginia | 65,682 | 1× |
| Louisiana | 57,345 | 1.64× |
| Missouri | 52,691 | 1.21× |
| South Carolina | 50,835 | 1.25× |
| Kentucky | 48,368 | 1.43× |
| Mississippi | 42,711 | 1.92× |
| Oklahoma | 42,440 | 1.41× |
| Maryland | 41,651 | 0.9× |
| Colorado | 40,021 | 0.94× |
| Washington | 39,403 | 0.73× |
| Massachusetts | 36,813 | 0.69× |
| Arkansas | 34,990 | 1.57× |
| Wisconsin | 33,564 | 0.82× |
| Minnesota | 32,051 | 0.83× |
| Nevada | 30,666 | 1.17× |
| Alabama | 30,076 | 0.8× |
| Arizona | 26,544 | 0.48× |
| Iowa | 23,193 | 1.04× |
| Connecticut | 22,684 | 0.84× |
| Oregon | 21,800 | 0.7× |
| Kansas | 20,388 | 0.96× |
| West Virginia | 17,006 | 1.35× |
| Utah | 15,943 | 0.66× |
| New Mexico | 14,820 | 1.09× |
| Idaho | 12,159 | 0.9× |
| Nebraska | 11,785 | 0.87× |
| Hawaii | 9,414 | 0.81× |
| Rhode Island | 7,376 | 0.86× |
| Delaware | 6,865 | 0.92× |
| Washington, District of Columbia | 6,656 | 0.82× |
| New Hampshire | 6,152 | 0.58× |
| Montana | 5,711 | 0.76× |
| Maine | 5,708 | 0.59× |
| South Dakota | 4,335 | 0.69× |
| North Dakota | 4,156 | 0.75× |
| Wyoming | 3,323 | 0.83× |
| Vermont | 2,779 | 0.59× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Price Sensitivity | PREMIUM | 1.55 |
| Quality Awareness | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.39 |
| Career Orientation | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 34.9% |
| United States | 29.4% |
| Ireland | 5.4% |
See Tax refund audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tax refund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.