A data profile of the people who buy, follow and care about The Crown in United Kingdom — modelled from more than twelve digital signal sources. The Crown has an estimated audience of 4,462,067 people in United Kingdom.
The average The Crown fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Concerts, La Roche-Posay, Calvin Klein, with strongest over-indexing on Concerts (2.05× the country average).
Demographically, the The Crown audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Crown fan in United Kingdom is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the The Crown profile in United Kingdom.
55.9% are female, 44.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.4 |
| Estimated audience size | 4,462,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide The Crown audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.7% |
| United States | 25.3% |
| Italy | 4.9% |
Where the The Crown audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 2.32× | |
| 02 | East of England | ~400K | 1.76× | |
| 03 | South East | ~500K | 1.57× | |
| 04 | West Midlands | ~100K | 1.17× | |
| 05 | Yorkshire and the Humber | ~200K | 0.83× | |
| 06 | South West | ~200K | 0.76× | |
| 07 | North East | ~70K | 0.75× | |
| 08 | East Midlands | ~100K | 0.67× | |
| 09 | Wales | ~90K | 0.65× | |
| 10 | Northern Ireland | ~50K | 0.59× | |
| 11 | North West | ~100K | 0.52× | |
| 12 | Scotland | ~100K | 0.48× |
The strongest cross-interests of the The Crown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.02× | ||
| 02 | High-end audio | Technology & Electronics | 2.85× | ||
| 03 | Bioderma | Beauty & Wellness | 2.36× | ||
| 04 | Nivea | Beauty & Wellness | 2.35× | ||
| 05 | Maybelline | Beauty & Wellness | 2.21× | ||
| 06 | Tissot | Fashion & Accessoires | 2.06× | ||
| 07 | Concerts | Music & Radio | 2.05× | ||
| 08 | Calvin Klein | Fashion & Accessoires | 1.80× | ||
| 09 | Contemporary classical music | Music & Radio | 1.73× | ||
| 10 | ABBA | Music & Radio | 1.70× | ||
| 11 | Duran Duran | Music & Radio | 1.70× | ||
| 12 | Hugo Boss | Fashion & Accessoires | 1.65× | ||
| 13 | Hip-hop dance | Sports | 1.64× | ||
| 14 | Fleetwood Mac | Music & Radio | 1.59× | ||
| 15 | Ballroom dance | Music & Radio | 1.55× | ||
| 16 | Miu Miu | Fashion & Accessoires | 1.54× | ||
| 17 | Jazz dance | Sports | 1.54× | ||
| 18 | Film score | Music & Radio | 1.52× | ||
| 19 | Royal Albert Hall | Arts & Culture | 1.51× | ||
| 20 | Argentina national football team | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Tradition | CONSERVATISM | 1.16× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Individualism | JOY | 0.89× | |
| Pet Ownership | JOY | 0.91× |
The Crown has an estimated audience of 4,462,067 people in United Kingdom, concentrated in England and South East.
55.9% of The Crown fans are female, 44.1% are male, with an average age of 44.4 years.
The Crown fans show strongest brand affinity for Concerts (2.05×), La Roche-Posay (3.02×), and Calvin Klein (1.8×) over the country average.
The Crown fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Crown itself, the audience over-indexes on La Roche-Posay (3.02×), Calvin Klein (1.8×), High-end audio (2.85×), and Nivea (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Crown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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