A data profile of the people who buy, follow and care about Edinburgh Castle in United Kingdom — modelled from more than twelve digital signal sources. Edinburgh Castle has an estimated audience of 4,618,668 people in United Kingdom.
The average Edinburgh Castle fan in United Kingdom is 44.0 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Yorkshire and the Humber.
Top brand affinities include Edinburgh Castle, Forbidden Planet, Caitriona Balfe, with strongest over-indexing on Edinburgh Castle (39.2× the country average).
Demographically, the Edinburgh Castle audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Edinburgh Castle fan in United Kingdom is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Edinburgh Castle.
The key figures that characterise the Edinburgh Castle profile in United Kingdom.
59.0% are female, 41.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.0 |
| Estimated audience size | 4,618,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Edinburgh Castle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 63.2% |
| United States | 12.3% |
| Germany | 4.4% |
Where the Edinburgh Castle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 3.75× | |
| 02 | North East | ~400K | 2.08× | |
| 03 | Yorkshire and the Humber | ~500K | 1.33× | |
| 04 | West Midlands | ~200K | 1.15× | |
| 05 | South East | ~500K | 0.80× | |
| 06 | East of England | ~300K | 0.72× | |
| 07 | South West | ~200K | 0.67× | |
| 08 | East Midlands | ~200K | 0.64× | |
| 09 | North West | ~300K | 0.63× | |
| 10 | Northern Ireland | ~20K | 0.14× | |
| 11 | Wales | ~20K | 0.10× | |
| 12 | England | ~300K | 0.07× |
The strongest cross-interests of the Edinburgh Castle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edinburgh Castle | Travel & Leisure | 39.20× | ||
| 02 | Graham McTavish | Movies & TV | 16.34× | ||
| 03 | Kate Tempest | Music & Radio | 15.42× | ||
| 04 | Caitriona Balfe | Fashion & Accessoires | 15.19× | ||
| 05 | Spartacus (TV series) | Movies & TV | 13.32× | ||
| 06 | Forbidden Planet | Literature | 12.33× | ||
| 07 | Clare Balding | Movies & TV | 10.42× | ||
| 08 | Rick Steves | Travel & Leisure | 10.23× | ||
| 09 | Disaronno | Food & Beverages | 9.70× | ||
| 10 | Sam Heughan | Movies & TV | 9.34× | ||
| 11 | Eurotunnel | Cars & Mobility | 7.94× | ||
| 12 | Rangers FC | Sports | 4.01× | ||
| 13 | Eurostar | Cars & Mobility | 3.82× | ||
| 14 | Moonpig | Home & Garden | 3.60× | ||
| 15 | Naked Wines | Food & Beverages | 3.49× | ||
| 16 | Edinburgh | Travel & Leisure | 3.01× | ||
| 17 | Travelodge | Travel & Leisure | 2.63× | ||
| 18 | Greggs | Food & Beverages | 2.38× | ||
| 19 | Waterstones | Literature | 2.30× | ||
| 20 | Christmas | Kids & Family | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Tradition | CONSERVATISM | 1.15× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Individualism | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.92× |
Edinburgh Castle has an estimated audience of 4,618,668 people in United Kingdom, concentrated in Scotland and South East.
59.0% of Edinburgh Castle fans are female, 41.0% are male, with an average age of 44.0 years.
Edinburgh Castle fans show strongest brand affinity for Edinburgh Castle (39.2×), Forbidden Planet (12.33×), and Caitriona Balfe (15.19×) over the country average.
Edinburgh Castle fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Edinburgh Castle itself, the audience over-indexes on Forbidden Planet (12.33×), Caitriona Balfe (15.19×), Clare Balding (10.42×), and Moonpig (3.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Edinburgh Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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