Rascasse Audience Intelligence

National Exhibition Centre Audience in United Kingdom

A data profile of the people who buy, follow and care about National Exhibition Centre in United Kingdom — modelled from more than twelve digital signal sources. National Exhibition Centre has an estimated audience of 3,548,299 people in United Kingdom.

The average National Exhibition Centre fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.

The audience is concentrated in England, West Midlands, Wales.

Top brand affinities include Concerts, Wikipedia, Refrigerator, with strongest over-indexing on Concerts (1.78× the country average).

Demographically, the National Exhibition Centre audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical National Exhibition Centre fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Exhibition Centre profile in United Kingdom.

Audience size
3.5M
in United Kingdom
Gender
58.2%
41.8% male
Age
44.6
average years
Country rank
#2057
POI in United Kingdom
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Exhibition Centre fans

58.2% are female, 41.8% are male, average age 44.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for National Exhibition Centre audience in United Kingdom
MetricValue
Female58.2%
Male41.8%
Average age44.6
Estimated audience size3,548,299
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the National Exhibition Centre audience in United Kingdom
Age bracketShare%
16-199%
20-2916%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

95.9%

of the worldwide National Exhibition Centre audience comes from United Kingdom.

Worldwide audience distribution share by country for National Exhibition Centre
CountryShare
United Kingdom95.9%
United States0.6%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Exhibition Centre audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

National Exhibition Centre fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~400K4.94×
02England~1.5M1.44×
03Wales~200K1.40×
04East Midlands~90K0.65×
05Northern Ireland~40K0.65×
06Scotland~90K0.55×
07Yorkshire and the Humber~80K0.54×
08East of England~90K0.52×
09South East~100K0.47×
10South West~70K0.42×
11North East~30K0.36×
12North West~50K0.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Exhibition Centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Exhibition Centre audience
#·InterestCategoryAffinity×
01La Roche-PosayBeauty & Wellness2.53×
02High-end audioTechnology & Electronics2.37×
03NiveaBeauty & Wellness2.26×
04ABBAMusic & Radio1.83×
05ConcertsMusic & Radio1.78×
06AdoptionKids & Family1.64×
07Fish and chipsFood & Beverages1.61×
08Pierce BrosnanMovies & TV1.61×
09WikipediaInternet & Social Media1.59×
10Sketch comedyMovies & TV1.59×
11War filmMovies & TV1.58×
12Royal Albert HallArts & Culture1.58×
13Hot tubHome & Garden1.56×
14TequilaFood & Beverages1.55×
15Celine DionMusic & Radio1.54×
16HormoneHealth1.53×
17Calvin KleinFashion & Accessoires1.52×
18RefrigeratorHome & Garden1.50×
19Window blindHome & Garden1.50×
20Daniel CraigMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Exhibition Centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by National Exhibition Centre audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.12×
Community OrientationOPEN1.09×
ExtroversionTHRILL1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by National Exhibition Centre audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does National Exhibition Centre have in United Kingdom?

National Exhibition Centre has an estimated audience of 3,548,299 people in United Kingdom, concentrated in England and West Midlands.

02

What is the gender split and age of National Exhibition Centre fans?

58.2% of National Exhibition Centre fans are female, 41.8% are male, with an average age of 44.6 years.

03

Which brands do National Exhibition Centre fans like most?

National Exhibition Centre fans show strongest brand affinity for Concerts (1.78×), Wikipedia (1.59×), and Refrigerator (1.5×) over the country average.

04

Where do National Exhibition Centre fans live in United Kingdom?

National Exhibition Centre fans in United Kingdom are most concentrated in England (reach ~1.5M), West Midlands (reach ~400K), and Wales (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do National Exhibition Centre fans also like?

Beyond National Exhibition Centre itself, the audience over-indexes on Wikipedia (1.59×), Refrigerator (1.5×), Hot tub (1.56×), and Fish and chips (1.61×) compared to the United Kingdom average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for National Exhibition Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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