A data profile of the people who buy, follow and care about Hype Park in United Kingdom — modelled from more than twelve digital signal sources. Hype Park has an estimated audience of 7,366,642 people in United Kingdom.
Hype Park has an estimated audience of 7,366,642 people in United Kingdom. 61.3% are female, 38.7% are male, average age 44.5. Top brand affinities: Concerts, Kitchenware, La Roche-Posay, Calvin Klein, Urban Outfitters.
Top brand affinities include Concerts, Kitchenware, La Roche-Posay, with strongest over-indexing on Concerts (2.31× the country average).
Demographically, the Hype Park audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Hype Park fan in United Kingdom is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the Hype Park profile in United Kingdom.
61.3% are female, 38.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.5 |
| Estimated audience size | 7,366,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Hype Park audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 54.8% |
| United States | 15.7% |
| Australia | 9.8% |
The strongest cross-interests of the Hype Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 3.46× | ||
| 02 | High-end audio | Technology & Electronics | 3.19× | ||
| 03 | Nivea | Beauty & Wellness | 2.73× | ||
| 04 | Bioderma | Beauty & Wellness | 2.71× | ||
| 05 | Maybelline | Beauty & Wellness | 2.60× | ||
| 06 | Tissot | Fashion & Accessoires | 2.35× | ||
| 07 | Concerts | Music & Radio | 2.31× | ||
| 08 | Calvin Klein | Fashion & Accessoires | 1.96× | ||
| 09 | Hip-hop dance | Sports | 1.93× | ||
| 10 | Hugo Boss | Fashion & Accessoires | 1.82× | ||
| 11 | Miu Miu | Fashion & Accessoires | 1.81× | ||
| 12 | Ballroom dance | Music & Radio | 1.72× | ||
| 13 | Kitchenware | Home & Garden | 1.69× | ||
| 14 | Film score | Music & Radio | 1.68× | ||
| 15 | Resident Advisor | Music & Radio | 1.67× | ||
| 16 | Underground hip hop | Music & Radio | 1.59× | ||
| 17 | ABBA | Music & Radio | 1.59× | ||
| 18 | Fleetwood Mac | Music & Radio | 1.58× | ||
| 19 | Urban Outfitters | Shopping | 1.50× | ||
| 20 | Westlife | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Tradition | CONSERVATISM | 1.19× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hype Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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