Hype Park Audience in Germany
A data profile of the people who buy, follow and care about Hype Park in Germany — modelled from more than twelve digital signal sources. Hype Park has an estimated audience of 322,118 people in Germany.
The average Hype Park fan in Germany is 39.4 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.78× the country average).
Demographically, the Hype Park audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hype Park fan in Germany is balanced, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Hype Park profile in Germany.
Search interest · 12-month trend
Demographics of Hype Park fans
53.6% are female, 46.4% are male, average age 39.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.4 |
| Estimated audience size | 322,118 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Hype Park audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 54.8% |
| United States | 15.7% |
| Australia | 9.8% |
Geography
Where the Hype Park audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~100K | 3.44× | |
| 02 | Bremen | ~3K | 1.27× | |
| 03 | Hamburg | ~8K | 1.12× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.05× | |
| 05 | Berlin | ~10K | 0.90× | |
| 06 | Schleswig-Holstein | ~10K | 0.88× | |
| 07 | Brandenburg | ~8K | 0.83× | |
| 08 | Hessen | ~20K | 0.81× | |
| 09 | Baden-Württemberg | ~30K | 0.79× | |
| 10 | Saarland | ~3K | 0.79× | |
| 11 | Rheinland-Pfalz | ~10K | 0.77× | |
| 12 | Bayern | ~40K | 0.74× | |
| 13 | Thüringen | ~6K | 0.74× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.72× | |
| 15 | Sachsen | ~10K | 0.70× | |
| 16 | Sachsen-Anhalt | ~6K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hype Park audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 3.35× | ||
| 02 | Concerts | Music & Radio | 3.20× | ||
| 03 | Vacations | Travel & Leisure | 2.79× | ||
| 04 | Nature | Home & Garden | 2.78× | ||
| 05 | Family | Kids & Family | 2.08× | ||
| 06 | Self-confidence | Health | 2.08× | ||
| 07 | Lodging | Travel & Leisure | 2.01× | ||
| 08 | Music festivals | Music & Radio | 1.97× | ||
| 09 | MSN | News | 1.97× | ||
| 10 | Technology & Electronics | 1.85× | |||
| 11 | Swimsuit | Fashion & Accessoires | 1.83× | ||
| 12 | German language | Politics & Society | 1.81× | ||
| 13 | Drawing | Home & Garden | 1.66× | ||
| 14 | Germany | Travel & Leisure | 1.61× | ||
| 15 | Self care | Health | 1.57× | ||
| 16 | Stuttgart | Travel & Leisure | 1.56× | ||
| 17 | Zara | Shopping | 1.56× | ||
| 18 | Livemusic | Music & Radio | 1.55× | ||
| 19 | Classical music | Music & Radio | 1.50× | ||
| 20 | Blues music | Music & Radio | 1.50× |
Personality of the Hype Park audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| DIY Mentality | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Hype Park have in Germany?
Hype Park has an estimated audience of 322,118 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Hype Park fans?
53.6% of Hype Park fans are female, 46.4% are male, with an average age of 39.4 years.
Which brands do Hype Park fans like most?
Hype Park fans show strongest brand affinity for Nature (2.78×), Concerts (3.2×), and Family (2.08×) over the country average.
Where do Hype Park fans live in Germany?
Hype Park fans in Germany are most concentrated in Niedersachsen (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Hype Park fans also like?
Beyond Hype Park itself, the audience over-indexes on Concerts (3.2×), Family (2.08×), Germany (1.61×), and Vacations (2.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Hype Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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