Rascasse Audience Intelligence

Broth Audience in Germany

Name: Broth — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Broth in Germany — modelled from more than twelve digital signal sources. Broth has an estimated audience of 404,190 people in Germany.

#5244among Topic in Germany #686in Food & Beverages

The average Broth fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Noodle soup, Family, Germany, with strongest over-indexing on Noodle soup (38.37× the country average).

Demographically, the Broth audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broth fan in Germany is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Noodle soup.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broth profile in Germany.

Audience size

404K

in Germany

Gender

60.9%♀

39.1% male

Age

39.1

average years

Country rank

#13901

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Broth fans

60.9% are female, 39.1% are male, average age 39.1.

Fig. 02

Gender split

60.9%

Female

39.1%

Male

Demographic split for Broth audience in Germany
Metric	Value
Female	60.9%
Male	39.1%
Average age	39.1
Estimated audience size	404,190

Fig. 03

Age distribution

Age distribution of the Broth audience in Germany
Age bracket	Share	%
16-19		17%
20-29		19%
30-39		24%
40-49		24%
50+		16%

Fig. 04

Worldwide distribution

1.5%

of the worldwide Broth audience comes from Germany.

Worldwide audience distribution share by country for Broth
Country	Share
United States	33.6%
India	8.5%
United Kingdom	7.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broth fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~30K	1.62×
02	Hessen	~40K	1.29×
03	Hamburg	~10K	1.25×
04	Bayern	~70K	1.14×
05	Baden-Württemberg	~60K	1.04×
06	Nordrhein-Westfalen	~90K	1.01×
07	Bremen	~3K	0.99×
08	Rheinland-Pfalz	~20K	0.96×
09	Schleswig-Holstein	~10K	0.96×
10	Saarland	~5K	0.96×
11	Sachsen	~20K	0.92×
12	Brandenburg	~10K	0.92×
13	Sachsen-Anhalt	~10K	0.92×
14	Thüringen	~9K	0.92×
15	Mecklenburg-Vorpommern	~7K	0.92×
16	Niedersachsen	~40K	0.90×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broth audience
#	Interest	Category	×
01	Noodle soup	Food & Beverages	38.37×
02	De Cecco	Food & Beverages	18.51×
03	Bread roll	Food & Beverages	10.06×
04	Non-alcoholic beverage	Food & Beverages	6.44×
05	Korean cuisine	Food & Beverages	5.43×
06	Mel Gibson	Movies & TV	5.40×
07	Arnold Schwarzenegger	Movies & TV	4.29×
08	Sunday Brunch	Kids & Family	4.26×
09	Tour de France	Sports	3.40×
10	Haftbefehl	Music & Radio	3.15×
11	Family	Kids & Family	3.05×
12	Email	Technology & Electronics	2.69×
13	Bookselling	Literature	2.59×
14	German language	Politics & Society	2.37×
15	Refrigerator	Home & Garden	2.37×
16	Nature	Home & Garden	2.19×
17	Vacations	Travel & Leisure	1.86×
18	Germany	Travel & Leisure	1.77×
19	Netto Marken-Discount	Shopping	1.64×
20	Ryanair	Travel & Leisure	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Broth audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	1.55×
Community Orientation	OPEN	1.54×
Indulgence	JOY	1.54×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Broth audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.76×
Creativity	OPEN	0.81×
Luxury Orientation	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Broth have in Germany?

Broth has an estimated audience of 404,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Broth fans?

60.9% of Broth fans are female, 39.1% are male, with an average age of 39.1 years.

Which brands do Broth fans like most?

Broth fans show strongest brand affinity for Noodle soup (38.37×), Family (3.05×), and Germany (1.77×) over the country average.

Where do Broth fans live in Germany?

Broth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Broth fans also like?

Beyond Broth itself, the audience over-indexes on Family (3.05×), Germany (1.77×), Non-alcoholic beverage (6.44×), and Nature (2.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Broth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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