Broth Audience in Germany
Broth has an estimated audience of 404,190 people in Germany. 60.9% are female, 39.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Eco Friendly Living, Stradivarius, Škoda Kodiaq, Eliad Cohen.
The average Broth fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Eco Friendly Living, Stradivarius, with strongest over-indexing on Progressive rock (2.58× the country average). Demographically, the Broth audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Broth fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.1 |
| Estimated audience size | 404,190 |
Audience persona
The typical Broth fan in Germany is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,250 | 1.02× |
| Bayern | 78,018 | 1.2× |
| Baden-Württemberg | 56,468 | 1.02× |
| Hessen | 46,819 | 1.52× |
| Berlin | 38,337 | 2.12× |
| Niedersachsen | 35,347 | 0.9× |
| Rheinland-Pfalz | 19,729 | 0.97× |
| Sachsen | 16,861 | 0.85× |
| Schleswig-Holstein | 12,070 | 0.83× |
| Hamburg | 11,218 | 1.23× |
| Brandenburg | 9,386 | 0.75× |
| Sachsen-Anhalt | 6,813 | 0.65× |
| Thüringen | 6,256 | 0.61× |
| Mecklenburg-Vorpommern | 4,048 | 0.52× |
| Saarland | 3,703 | 0.75× |
| Bremen | 3,633 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.58× | Music & Radio |
| Eco Friendly Living | 5.79× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Eliad Cohen | 27.39× | Movies & TV |
| Keeper (password manager) | 4.58× | Technology & Electronics |
| Preacher (comics) | 6.8× | Literature |
| Natural rubber | 2.2× | Cars & Mobility |
| Collectable | 1.51× | Kids & Family |
| Birthday Gifts | 1.58× | Kids & Family |
| Home Delivery | 2.3× | Food & Beverages |
| Commercial mortgage | 1.65× | Business & Career |
| Hauptschule | 5.5× | Kids & Family |
| Euphonium | 7.52× | Music & Radio |
| Eimsbüttel (quarter) | 6.77× | Travel & Leisure |
| The Hunt (2012 film) | 2.8× | Movies & TV |
| Kodi (software) | 1.78× | Technology & Electronics |
| Emirdağ | 6.57× | Travel & Leisure |
| Nationality | 1.74× | Politics & Society |
| Molly Hatchet | 7.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.02 |
| Indulgence | JOY | 1.94 |
| Convenience Orientation | PREMIUM | 1.76 |
| Sustainability | BALANCE | 1.48 |
| Design Affinity | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| India | 8.5% |
| United Kingdom | 7.7% |
See Broth audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Broth have in Germany?
Broth has an estimated audience of 404,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broth fans?
60.9% of Broth fans are female, 39.1% are male, with an average age of 39.1 years.
Which brands do Broth fans like most?
Broth fans show strongest brand affinity for Progressive rock (2.58×), Eco Friendly Living (5.79×), and Stradivarius (1.97×) over the country average.
Where do Broth fans live in Germany?
Broth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,250), Bayern (reach 78,018), and Baden-Württemberg (reach 56,468). These three regions account for the largest share of the active audience.
What other brands do Broth fans also like?
Beyond Broth itself, the audience over-indexes on Eco Friendly Living (5.79×), Stradivarius (1.97×), Škoda Kodiaq (2.29×), and Eliad Cohen (27.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.