Hair Stylists Audience in Germany
Hair Stylists has an estimated audience of 1,033,235 people in Germany. 70.9% are female, 29.1% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Artistic inspiration, Hawesko, Product design.
The average Hair Stylists fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Artistic inspiration, with strongest over-indexing on Gil Ofarim (2.56× the country average). Demographically, the Hair Stylists audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair Stylists fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 29.4 |
| Estimated audience size | 1,033,235 |
Audience persona
The typical Hair Stylists fan in Germany is more female, around 29.4 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,047 | 1.02× |
| Bayern | 196,741 | 1.18× |
| Baden-Württemberg | 154,883 | 1.1× |
| Hessen | 102,421 | 1.3× |
| Niedersachsen | 86,407 | 0.86× |
| Berlin | 62,295 | 1.35× |
| Rheinland-Pfalz | 57,022 | 1.1× |
| Sachsen | 33,078 | 0.65× |
| Schleswig-Holstein | 27,549 | 0.74× |
| Hamburg | 27,193 | 1.16× |
| Sachsen-Anhalt | 22,159 | 0.83× |
| Brandenburg | 19,830 | 0.62× |
| Thüringen | 16,522 | 0.63× |
| Bremen | 14,424 | 1.63× |
| Mecklenburg-Vorpommern | 14,113 | 0.72× |
| Saarland | 14,030 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.56× | Music & Radio |
| Progressive rock | 2.96× | Music & Radio |
| Artistic inspiration | 1.63× | Arts & Culture |
| Hawesko | 4.79× | Food & Beverages |
| Product design | 1.75× | Business & Career |
| Natural rubber | 2.29× | Cars & Mobility |
| Commercial mortgage | 1.91× | Business & Career |
| Henley shirt | 3.76× | Fashion & Accessoires |
| MS Mode | 4.96× | Fashion & Accessoires |
| Nurse education | 1.77× | Kids & Family |
| Cachorro | 2.3× | Pets & Animals |
| Home Delivery | 1.8× | Food & Beverages |
| Hachis Parmentier | 7.97× | Food & Beverages |
| Ireen Sheer | 1.7× | Music & Radio |
| Information sensitivity | 3.1× | Technology & Electronics |
| Dusit Thani Manila | 13.97× | Travel & Leisure |
| Ipekyol | 2.33× | Shopping |
| Homesteading | 3.65× | Home & Garden |
| Liberace | 3.43× | Music & Radio |
| Braun Büffel | 4.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.4 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| China | 7.9% |
| Italy | 5.3% |
See Hair Stylists audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair Stylists have in Germany?
Hair Stylists has an estimated audience of 1,033,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair Stylists fans?
70.9% of Hair Stylists fans are female, 29.1% are male, with an average age of 29.4 years.
Which brands do Hair Stylists fans like most?
Hair Stylists fans show strongest brand affinity for Gil Ofarim (2.56×), Progressive rock (2.96×), and Artistic inspiration (1.63×) over the country average.
Where do Hair Stylists fans live in Germany?
Hair Stylists fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,047), Bayern (reach 196,741), and Baden-Württemberg (reach 154,883). These three regions account for the largest share of the active audience.
What other brands do Hair Stylists fans also like?
Beyond Hair Stylists itself, the audience over-indexes on Progressive rock (2.96×), Artistic inspiration (1.63×), Hawesko (4.79×), and Product design (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair Stylists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.