Rascasse Audience Intelligence

Hair Stylists Audience in Germany

A data profile of the people who buy, follow and care about Hair Stylists in Germany — modelled from more than twelve digital signal sources. Hair Stylists has an estimated audience of 1,033,235 people in Germany.

#15among Hair in Germany#3085among Topic in Germany#122in Beauty & Wellness

The average Hair Stylists fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair conditioner, Hair Extensions, Luxury goods, with strongest over-indexing on Hair conditioner (6.93× the country average).

Demographically, the Hair Stylists audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair Stylists fan in Germany is more female, around 29.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hair conditioner.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair Stylists profile in Germany.

Audience size
1M
in Germany
Gender
70.9%♀
29.1% male
Age
29.4
average years
Country rank
#6333
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair Stylists fans

70.9% are female, 29.1% are male, average age 29.4.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Hair Stylists audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age29.4
Estimated audience size1,033,235
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Hair Stylists audience in Germany
Age bracketShare%
16-1945%
20-2924%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Hair Stylists audience comes from Germany.

Worldwide audience distribution share by country for Hair Stylists
CountryShare
United States33.7%
China7.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair Stylists audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair Stylists fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.30×
02Berlin~60K1.20×
03Hessen~90K1.19×
04Saarland~10K1.06×
05Bayern~200K1.05×
06Hamburg~20K1.04×
07Baden-Württemberg~100K1.03×
08Rheinland-Pfalz~50K1.03×
09Nordrhein-Westfalen~200K0.97×
10Sachsen-Anhalt~30K0.95×
11Mecklenburg-Vorpommern~20K0.94×
12Thüringen~20K0.93×
13Niedersachsen~90K0.91×
14Brandenburg~30K0.89×
15Schleswig-Holstein~30K0.88×
16Sachsen~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Hair Stylists, Germany
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair Stylists audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair Stylists audience
#·InterestCategoryAffinity×
01Hair ExtensionsBeauty & Wellness7.68×
02Hair conditionerBeauty & Wellness6.93×
03Hair dryerBeauty & Wellness5.24×
04HairbrushBeauty & Wellness5.04×
05Long hairBeauty & Wellness4.96×
06Eye linerBeauty & Wellness4.47×
07Artificial nailsBeauty & Wellness4.24×
08Makeup TutorialsBeauty & Wellness4.13×
09Motorcycle helmetCars & Mobility4.13×
10Crime fictionLiterature4.09×
11Succulent plantHome & Garden3.99×
12Eyelash extensionsBeauty & Wellness3.93×
13Ski resortTravel & Leisure3.62×
14Hair careBeauty & Wellness3.45×
15ManicureBeauty & Wellness3.45×
16Tour de FranceSports3.21×
17Digital photographyBusiness & Career3.10×
18ZaraShopping2.89×
19Luxury goodsFashion & Accessoires2.45×
20Do it yourself (DIY)Home & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair Stylists audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair Stylists audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.74×
Design AffinityPREMIUM1.68×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair Stylists audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.80×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair Stylists have in Germany?

Hair Stylists has an estimated audience of 1,033,235 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair Stylists fans?

70.9% of Hair Stylists fans are female, 29.1% are male, with an average age of 29.4 years.

03

Which brands do Hair Stylists fans like most?

Hair Stylists fans show strongest brand affinity for Hair conditioner (6.93×), Hair Extensions (7.68×), and Luxury goods (2.45×) over the country average.

04

Where do Hair Stylists fans live in Germany?

Hair Stylists fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hair Stylists fans also like?

Beyond Hair Stylists itself, the audience over-indexes on Hair Extensions (7.68×), Luxury goods (2.45×), Long hair (4.96×), and Hair dryer (5.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair Stylists audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair Stylists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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