Brittany Underwood Audience in United States

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Brittany Underwood has an estimated audience of 260,440 people in United States. 22.3% are female, 77.7% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: The Mentalist, Rambo (film series), The X-Files, Ray Donovan, Obsessed (2009 film).

The average Brittany Underwood fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Mentalist, Rambo (film series), The X-Files, with strongest over-indexing on The Mentalist (140.85× the country average). Demographically, the Brittany Underwood audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Brittany Underwood fans

Demographic split for Brittany Underwood audience in United States
MetricValue
Female22.3%
Male77.7%
Average age45.3
Estimated audience size260,440

Audience persona

The typical Brittany Underwood fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for The Mentalist.

Top regions in United States

Top regions ranked by reach for Brittany Underwood in United States
RegionReachAffinity
Texas19,4800.87×
California19,0030.66×
Florida17,2680.98×
New York14,3580.99×
Pennsylvania12,2031.39×
Ohio10,3231.29×
Illinois9,2731.07×
North Carolina8,4451.08×
Michigan8,4281.24×
Georgia8,4131.05×
New Jersey7,8751.19×
Tennessee6,3001.21×
Virginia6,1080.96×
Wisconsin5,3361.36×
Indiana5,2491.1×
Arizona5,0870.96×
Missouri5,0451.2×
Alabama4,7141.3×
South Carolina4,5001.15×
Massachusetts4,3040.84×
Louisiana4,0791.21×
Washington4,0300.77×
Minnesota3,9941.07×
Maryland3,9140.87×
Kentucky3,9011.19×
Oklahoma3,5381.22×
Mississippi3,0931.44×
Connecticut3,0001.15×
Colorado2,9330.71×
Arkansas2,4961.16×
Iowa2,2951.07×
Oregon2,2020.74×
Kansas2,0441×
Utah2,0210.87×
Nevada1,9410.77×
West Virginia1,7451.44×
Idaho1,3561.04×
Nebraska1,2360.95×
New Mexico1,1960.92×
New Hampshire1,0521.03×
Rhode Island8130.98×
Hawaii7700.69×
Delaware6670.93×
Maine6260.67×
North Dakota5691.06×
South Dakota5660.94×
Montana5000.69×
Washington, District of Columbia3500.45×
Vermont3500.76×
Alaska3190.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brittany Underwood audience
BrandAffinityCategory
The Mentalist140.85×Movies & TV
Rambo (film series)57.8×Movies & TV
The X-Files54.46×Movies & TV
Ray Donovan37.27×Movies & TV
Obsessed (2009 film)14.68×Movies & TV
Austin Powers (film series)20×Movies & TV
Kia Sportage20×Cars & Mobility
Fandango9.26×Travel & Leisure
Dakota Fanning8.75×Movies & TV
The Strangers (2008 film)15.48×Movies & TV
Moto Guzzi20×Cars & Mobility
Steam5.75×Games
Beetlejuice3.62×Movies & TV
Guy Ritchie14.89×Movies & TV
Diane Keaton4.53×Movies & TV
Cloverfield21.77×Movies & TV
Autism Awareness6.64×Health
Singer-songwriter2.81×Music & Radio
Diabetes mellitus awareness4.47×Health
Superman1.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brittany Underwood audience
TraitClusterScore
PatriotismCONSERVATISM5.67
ExtroversionTHRILL1.31
Risk AppetiteTHRILL1.29
Community OrientationOPEN1.26
Urban LifestyleOPEN1.24
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Brittany Underwood
CountryShare
United States88.9%
Italy8.3%
Germany2.8%

See Brittany Underwood audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Brittany Underwood have in United States?

Brittany Underwood has an estimated audience of 260,440 people in United States, concentrated in Texas and California.

What is the gender split and age of Brittany Underwood fans?

22.3% of Brittany Underwood fans are female, 77.7% are male, with an average age of 45.3 years.

Which brands do Brittany Underwood fans like most?

Brittany Underwood fans show strongest brand affinity for The Mentalist (140.85×), Rambo (film series) (57.8×), and The X-Files (54.46×) over the country average.

Where do Brittany Underwood fans live in United States?

Brittany Underwood fans in United States are most concentrated in Texas (reach 19,480), California (reach 19,003), and Florida (reach 17,268). These three regions account for the largest share of the active audience.

What other brands do Brittany Underwood fans also like?

Beyond Brittany Underwood itself, the audience over-indexes on Rambo (film series) (57.8×), The X-Files (54.46×), Ray Donovan (37.27×), and Obsessed (2009 film) (14.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brittany Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.