A data profile of the people who buy, follow and care about Brittany Underwood in United States — modelled from more than twelve digital signal sources. Brittany Underwood has an estimated audience of 260,516 people in United States.
The average Brittany Underwood fan in United States is 45.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include The Mentalist, The X-Files, Rambo (film series), with strongest over-indexing on The Mentalist (103.26× the country average).
Demographically, the Brittany Underwood audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brittany Underwood fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for The Mentalist.
The key figures that characterise the Brittany Underwood profile in United States.
22.3% are female, 77.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 45.3 |
| Estimated audience size | 260,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 29% |
Where the Brittany Underwood audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~3K | 1.32× | |
| 02 | Pennsylvania | ~10K | 1.27× | |
| 03 | Alabama | ~5K | 1.25× | |
| 04 | West Virginia | ~2K | 1.25× | |
| 05 | Tennessee | ~6K | 1.22× | |
| 06 | Arkansas | ~3K | 1.22× | |
| 07 | Idaho | ~2K | 1.21× | |
| 08 | Wisconsin | ~5K | 1.20× | |
| 09 | Kentucky | ~4K | 1.19× | |
| 10 | South Carolina | ~5K | 1.18× | |
| 11 | Ohio | ~9K | 1.17× | |
| 12 | Missouri | ~5K | 1.17× | |
| 13 | Michigan | ~8K | 1.13× | |
| 14 | Oklahoma | ~3K | 1.13× | |
| 15 | Louisiana | ~4K | 1.12× | |
| 16 | North Dakota | <1K | 1.12× | |
| 17 | Indiana | ~5K | 1.09× | |
| 18 | Iowa | ~2K | 1.08× | |
| 19 | Connecticut | ~3K | 1.07× | |
| 20 | Illinois | ~9K | 1.04× | |
| 21 | Minnesota | ~4K | 1.04× | |
| 22 | North Carolina | ~8K | 1.03× | |
| 23 | New Hampshire | ~1K | 1.03× | |
| 24 | Delaware | <1K | 1.03× | |
| 25 | New Jersey | ~7K | 1.02× | |
| 26 | Kansas | ~2K | 1.01× | |
| 27 | South Dakota | <1K | 1.01× | |
| 28 | Georgia | ~8K | 0.99× | |
| 29 | Nebraska | ~1K | 0.99× | |
| 30 | Rhode Island | <1K | 0.99× | |
| 31 | New Mexico | ~1K | 0.96× | |
| 32 | Virginia | ~6K | 0.94× | |
| 33 | Arizona | ~5K | 0.94× | |
| 34 | Maine | <1K | 0.93× | |
| 35 | Montana | <1K | 0.93× | |
| 36 | Vermont | <1K | 0.93× | |
| 37 | Florida | ~20K | 0.92× | |
| 38 | Utah | ~2K | 0.90× | |
| 39 | Maryland | ~4K | 0.89× | |
| 40 | Alaska | <1K | 0.89× | |
| 41 | Oregon | ~3K | 0.87× | |
| 42 | Hawaii | <1K | 0.87× | |
| 43 | Texas | ~20K | 0.84× | |
| 44 | Massachusetts | ~4K | 0.84× | |
| 45 | New York | ~10K | 0.83× | |
| 46 | Nevada | ~2K | 0.79× | |
| 47 | Washington | ~4K | 0.77× | |
| 48 | Colorado | ~3K | 0.76× | |
| 49 | Washington, District of Columbia | <1K | 0.74× | |
| 50 | California | ~20K | 0.64× |
The strongest cross-interests of the Brittany Underwood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mentalist | Movies & TV | 103.26× | ||
| 02 | The X-Files | Movies & TV | 58.46× | ||
| 03 | Rambo (film series) | Movies & TV | 50.44× | ||
| 04 | Ray Donovan | Movies & TV | 36.09× | ||
| 05 | Cloverfield | Movies & TV | 25.57× | ||
| 06 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 07 | Werner Herzog | Movies & TV | 20.00× | ||
| 08 | Gangs of New York | Movies & TV | 18.59× | ||
| 09 | From Dusk till Dawn | Movies & TV | 18.16× | ||
| 10 | End of Watch | Movies & TV | 17.70× | ||
| 11 | Miami Vice | Movies & TV | 15.82× | ||
| 12 | Obsessed (2009 film) | Movies & TV | 14.64× | ||
| 13 | Borat | Movies & TV | 14.27× | ||
| 14 | The Strangers (2008 film) | Movies & TV | 13.02× | ||
| 15 | Guy Ritchie | Movies & TV | 12.31× | ||
| 16 | Toni Collette | Movies & TV | 12.17× | ||
| 17 | Dakota Fanning | Movies & TV | 9.06× | ||
| 18 | Jack Nicholson | Movies & TV | 8.51× | ||
| 19 | Monsters | Movies & TV | 6.34× | ||
| 20 | Winona Ryder | Movies & TV | 5.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 7.48× | |
| Spirituality | BALANCE | 1.45× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.78× |
Brittany Underwood has an estimated audience of 260,516 people in United States, concentrated in Texas and California.
22.3% of Brittany Underwood fans are female, 77.7% are male, with an average age of 45.3 years.
Brittany Underwood fans show strongest brand affinity for The Mentalist (103.26×), The X-Files (58.46×), and Rambo (film series) (50.44×) over the country average.
Brittany Underwood fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Brittany Underwood itself, the audience over-indexes on The X-Files (58.46×), Rambo (film series) (50.44×), Obsessed (2009 film) (14.64×), and Ray Donovan (36.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brittany Underwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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