Rascasse Audience Intelligence

Covert Affairs Audience in United States

A data profile of the people who buy, follow and care about Covert Affairs in United States — modelled from more than twelve digital signal sources. Covert Affairs has an estimated audience of 258,667 people in United States.

#956among TV series in United States#4628among Movie / TV Show / Series in United States#9281in Movies & TV

The average Covert Affairs fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Revenge (TV series), Christopher Walken, The Mentalist, with strongest over-indexing on Revenge (TV series) (214.21× the country average).

Demographically, the Covert Affairs audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Covert Affairs fan in United States is more male, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Revenge (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Covert Affairs profile in United States.

Audience size
259K
in United States
Gender
36.0%♀
64.0% male
Age
32.4
average years
Country rank
#51986
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Covert Affairs viewers

36.0% are female, 64.0% are male, average age 32.4.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Covert Affairs audience in United States
MetricValue
Female36.0%
Male64.0%
Average age32.4
Estimated audience size258,667
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Covert Affairs audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Covert Affairs audience comes from United States.

Worldwide audience distribution share by country for Covert Affairs
CountryShare
United States22.0%
Germany19.2%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Covert Affairs audience in United States is strongest.

Fig. 05

Top regions by affinity

Covert Affairs fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~2K1.22×
02Missouri~5K1.15×
03Utah~3K1.12×
04Iowa~3K1.12×
05Tennessee~6K1.11×
06Wisconsin~5K1.11×
07Arizona~6K1.10×
08Montana<1K1.10×
09South Carolina~4K1.09×
10Minnesota~4K1.09×
11New Hampshire~1K1.09×
12South Dakota<1K1.09×
13Arkansas~2K1.08×
14Oregon~3K1.07×
15West Virginia~1K1.07×
16Washington~6K1.06×
17Kansas~2K1.06×
18Indiana~5K1.05×
19Oklahoma~3K1.05×
20Maine~1K1.04×
21Alabama~4K1.03×
22Kentucky~4K1.03×
23Michigan~7K1.02×
24Nebraska~1K1.02×
25Vermont<1K1.02×
26North Carolina~8K1.01×
27Colorado~4K1.00×
28Virginia~7K0.99×
29Mississippi~2K0.99×
30Ohio~8K0.98×
31Pennsylvania~9K0.97×
32Connecticut~3K0.97×
33Alaska<1K0.97×
34New Mexico~1K0.96×
35Delaware<1K0.96×
36Florida~20K0.94×
37Georgia~8K0.93×
38Maryland~4K0.93×
39Illinois~8K0.92×
40Washington, District of Columbia<1K0.92×
41North Dakota<1K0.92×
42Massachusetts~5K0.88×
43Rhode Island<1K0.88×
44Nevada~2K0.87×
45Hawaii~1K0.86×
46Texas~20K0.85×
47New Jersey~6K0.85×
48Louisiana~3K0.84×
49New York~10K0.83×
50California~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Covert Affairs, United States
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Covert Affairs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Covert Affairs audience
#·InterestCategoryAffinity×
01Revenge (TV series)Movies & TV214.21×
02HellsingLiterature131.32×
03The MentalistMovies & TV104.44×
04Christopher WalkenMovies & TV102.53×
05Bride WarsMovies & TV90.35×
06Anne RiceLiterature68.72×
07Kim CoatesMovies & TV59.29×
08Kobo Inc.Literature56.90×
09Christoph WaltzMovies & TV55.60×
10Private Practice (TV series)Movies & TV54.53×
11Eat Pray LoveMovies & TV53.03×
12American Gods (TV series)Movies & TV50.01×
13The Cleveland ShowMovies & TV45.83×
14Romeo and JulietArts & Culture43.07×
15Neil GaimanLiterature38.78×
16Charlie's AngelsMovies & TV32.63×
17Eyes Wide ShutMovies & TV24.88×
18StubHubTravel & Leisure22.13×
19Obsessed (2009 film)Movies & TV12.76×
20Chicano rapMusic & Radio11.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Covert Affairs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Covert Affairs audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.34×
SpiritualityBALANCE2.27×
Career OrientationPOWER2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Covert Affairs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Price SensitivityPREMIUM0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Covert Affairs have in United States?

Covert Affairs has an estimated audience of 258,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Covert Affairs viewers?

36.0% of Covert Affairs fans are female, 64.0% are male, with an average age of 32.4 years.

03

Which brands do Covert Affairs fans like most?

Covert Affairs fans show strongest brand affinity for Revenge (TV series) (214.21×), Christopher Walken (102.53×), and The Mentalist (104.44×) over the country average.

04

Where do Covert Affairs fans live in United States?

Covert Affairs fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Covert Affairs fans also like?

Beyond Covert Affairs itself, the audience over-indexes on Christopher Walken (102.53×), The Mentalist (104.44×), Christoph Waltz (55.6×), and Hellsing (131.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Covert Affairs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Covert Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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