Covert Affairs Audience in United States

Covert Affairs has an estimated audience of 271,243 people in United States. 36.0% are female, 64.0% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Revenge (TV series), Cougar Town, Christoph Waltz, Christopher Walken, The Mentalist.

The average Covert Affairs fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Revenge (TV series), Cougar Town, Christoph Waltz, with strongest over-indexing on Revenge (TV series) (160.4× the country average). Demographically, the Covert Affairs audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Tradition, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Covert Affairs fans

Demographic split for Covert Affairs audience in United States
MetricValue
Female36.0%
Male64.0%
Average age32.4
Estimated audience size271,243

Audience persona

The typical Covert Affairs fan in United States is more male, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Revenge (TV series).

Top regions in United States

Top regions ranked by reach for Covert Affairs in United States
RegionReachAffinity
California23,1790.78×
Texas20,8990.9×
Florida17,4360.95×
New York13,4700.89×
Pennsylvania9,1711×
Illinois8,9140.99×
North Carolina8,5001.04×
Ohio8,1140.97×
Georgia7,8360.94×
Michigan7,6691.08×
Virginia6,5640.99×
Arizona6,3531.15×
Tennessee6,0641.11×
Washington5,8141.07×
New Jersey5,7530.83×
Indiana5,5441.12×
Missouri5,2831.21×
Wisconsin4,8521.19×
Massachusetts4,8130.9×
Minnesota4,5631.17×
South Carolina4,5481.11×
Maryland4,3920.94×
Colorado4,1910.98×
Alabama3,8621.02×
Kentucky3,5571.05×
Oregon3,2371.04×
Oklahoma3,1901.06×
Louisiana2,8520.82×
Utah2,8091.16×
Iowa2,6701.19×
Connecticut2,6680.98×
Arkansas2,3631.06×
Kansas2,3261.09×
Nevada2,2110.84×
Mississippi2,1710.97×
Idaho1,6681.23×
Nebraska1,4241.05×
New Mexico1,2910.95×
West Virginia1,2791.01×
New Hampshire1,1901.11×
Maine1,0341.06×
Hawaii8270.71×
Montana7861.04×
South Dakota7401.18×
Washington, District of Columbia7220.89×
Rhode Island6750.78×
Delaware5850.78×
Alaska5050.87×
North Dakota4580.82×
Vermont4500.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Covert Affairs audience
BrandAffinityCategory
Revenge (TV series)160.4×Movies & TV
Cougar Town223.73×Movies & TV
Christoph Waltz80.55×Movies & TV
Christopher Walken62.74×Movies & TV
The Mentalist100.27×Movies & TV
StubHub25.63×Travel & Leisure
Kim Coates85.31×Movies & TV
Hellsing102.09×Literature
Anne Rice69.9×Literature
Bride Wars72.04×Movies & TV
American Gods (TV series)35.22×Movies & TV
Kobo Inc.51.98×Literature
High School DxD35.04×Movies & TV
Eyes Wide Shut22.24×Movies & TV
Anna Faris20×Movies & TV
Private Practice (TV series)38.21×Movies & TV
Romeo and Juliet24.17×Arts & Culture
Olivia Munn18.41×Movies & TV
Descendants (2015 film)24.88×Movies & TV
The Cleveland Show36.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Covert Affairs audience
TraitClusterScore
TraditionCONSERVATISM2.08
Career OrientationPOWER1.72
Quality AwarenessPREMIUM1.7
SpiritualityBALANCE1.45
Social Media UsageJOY1.39
DIY MentalityTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Covert Affairs
CountryShare
Germany21.1%
United States20.5%
United Kingdom10.1%

See Covert Affairs audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Covert Affairs have in United States?

Covert Affairs has an estimated audience of 271,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Covert Affairs fans?

36.0% of Covert Affairs fans are female, 64.0% are male, with an average age of 32.4 years.

Which brands do Covert Affairs fans like most?

Covert Affairs fans show strongest brand affinity for Revenge (TV series) (160.4×), Cougar Town (223.73×), and Christoph Waltz (80.55×) over the country average.

Where do Covert Affairs fans live in United States?

Covert Affairs fans in United States are most concentrated in California (reach 23,179), Texas (reach 20,899), and Florida (reach 17,436). These three regions account for the largest share of the active audience.

What other brands do Covert Affairs fans also like?

Beyond Covert Affairs itself, the audience over-indexes on Cougar Town (223.73×), Christoph Waltz (80.55×), Christopher Walken (62.74×), and The Mentalist (100.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Covert Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.