Covert Affairs Audience in Germany
Covert Affairs has an estimated audience of 279,767 people in Germany. 37.6% are female, 62.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Theocracy, Loincloth, Personalised Gifts, Moroccan riad, Knauf Insulation.
The average Covert Affairs fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Theocracy, Loincloth, Personalised Gifts, with strongest over-indexing on Theocracy (413.79× the country average). Demographically, the Covert Affairs audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Covert Affairs fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.9 |
| Estimated audience size | 279,767 |
Audience persona
The typical Covert Affairs fan in Germany is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Theocracy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,564 | 1.17× |
| Bayern | 40,788 | 0.91× |
| Baden-Württemberg | 36,279 | 0.95× |
| Niedersachsen | 25,032 | 0.92× |
| Berlin | 24,434 | 1.95× |
| Hessen | 24,043 | 1.13× |
| Rheinland-Pfalz | 14,074 | 1× |
| Schleswig-Holstein | 9,117 | 0.91× |
| Sachsen | 8,645 | 0.63× |
| Brandenburg | 7,448 | 0.86× |
| Sachsen-Anhalt | 6,428 | 0.89× |
| Thüringen | 5,728 | 0.8× |
| Hamburg | 5,599 | 0.89× |
| Mecklenburg-Vorpommern | 4,023 | 0.75× |
| Bremen | 3,182 | 1.33× |
| Saarland | 3,134 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Theocracy | 413.79× | Music & Radio |
| Loincloth | 20× | Fashion & Accessoires |
| Personalised Gifts | 4.11× | Home & Garden |
| Moroccan riad | 12.66× | Politics & Society |
| Knauf Insulation | 19.42× | Business & Career |
| The Nice Guys | 7.61× | Movies & TV |
| Unique Gifts | 1.84× | Shopping |
| Home Office | 1.6× | Business & Career |
| Progressive rock | 2.05× | Music & Radio |
| Grup Yorum | 18.48× | Music & Radio |
| Jaws | 9.77× | Movies & TV |
| Cojutepeque | 250× | Travel & Leisure |
| Hocus Pocus | 7.15× | Movies & TV |
| Chromebook | 5.98× | Technology & Electronics |
| Birthday Gifts | 1.53× | Kids & Family |
| Suhr Guitars | 12.67× | Music & Radio |
| Honda N360 | 23.91× | Cars & Mobility |
| The Client (1994 film) | 5.88× | Movies & TV |
| Jack White | 1.62× | Movies & TV |
| Ketchum, Idaho | 23.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.24 |
| Career Orientation | POWER | 1.19 |
| Sports Activity | POWER | 1.17 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.1% |
| United States | 20.5% |
| United Kingdom | 10.1% |
See Covert Affairs audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Covert Affairs have in Germany?
Covert Affairs has an estimated audience of 279,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Covert Affairs fans?
37.6% of Covert Affairs fans are female, 62.4% are male, with an average age of 40.9 years.
Which brands do Covert Affairs fans like most?
Covert Affairs fans show strongest brand affinity for Theocracy (413.79×), Loincloth (20×), and Personalised Gifts (4.11×) over the country average.
Where do Covert Affairs fans live in Germany?
Covert Affairs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,564), Bayern (reach 40,788), and Baden-Württemberg (reach 36,279). These three regions account for the largest share of the active audience.
What other brands do Covert Affairs fans also like?
Beyond Covert Affairs itself, the audience over-indexes on Loincloth (20×), Personalised Gifts (4.11×), Moroccan riad (12.66×), and Knauf Insulation (19.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Covert Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.