A data profile of the people who buy, follow and care about Covert Affairs in Germany — modelled from more than twelve digital signal sources. Covert Affairs has an estimated audience of 225,754 people in Germany.
The average Covert Affairs fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nemzeti Sport, Person of Interest (TV series), Face/Off, with strongest over-indexing on Nemzeti Sport (277.39× the country average).
Demographically, the Covert Affairs audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Covert Affairs fan in Germany is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Nemzeti Sport.
The key figures that characterise the Covert Affairs profile in Germany.
37.6% are female, 62.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 40.9 |
| Estimated audience size | 225,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 20% | |
| 30-39 | 31% | |
| 40-49 | 28% | |
| 50+ | 13% |
of the worldwide Covert Affairs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 19.2% |
| United Kingdom | 7.7% |
Where the Covert Affairs audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~10K | 1.15× | |
| 02 | Rheinland-Pfalz | ~20K | 1.13× | |
| 03 | Brandenburg | ~10K | 1.10× | |
| 04 | Niedersachsen | ~30K | 1.09× | |
| 05 | Berlin | ~10K | 1.09× | |
| 06 | Mecklenburg-Vorpommern | ~6K | 1.09× | |
| 07 | Nordrhein-Westfalen | ~70K | 1.07× | |
| 08 | Bremen | ~2K | 1.04× | |
| 09 | Sachsen-Anhalt | ~7K | 1.02× | |
| 10 | Saarland | ~3K | 1.00× | |
| 11 | Thüringen | ~7K | 0.97× | |
| 12 | Bayern | ~40K | 0.92× | |
| 13 | Baden-Württemberg | ~40K | 0.92× | |
| 14 | Hessen | ~20K | 0.91× | |
| 15 | Sachsen | ~10K | 0.86× | |
| 16 | Hamburg | ~5K | 0.81× |
The strongest cross-interests of the Covert Affairs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stardust (2007 film) | Movies & TV | 306.51× | ||
| 02 | Nemzeti Sport | Sports | 277.39× | ||
| 03 | The Place Beyond the Pines | Movies & TV | 138.95× | ||
| 04 | Face/Off | Movies & TV | 103.17× | ||
| 05 | Scott Pilgrim vs. the World | Movies & TV | 88.44× | ||
| 06 | Gabriel Iglesias | Movies & TV | 84.60× | ||
| 07 | True Lies | Movies & TV | 63.69× | ||
| 08 | Person of Interest (TV series) | Movies & TV | 54.79× | ||
| 09 | Rizzoli & Isles | Movies & TV | 48.41× | ||
| 10 | Justified (TV series) | Movies & TV | 42.67× | ||
| 11 | ALF (TV series) | Movies & TV | 28.31× | ||
| 12 | Ethan Hawke | Movies & TV | 28.21× | ||
| 13 | Monty Python's Life of Brian | Movies & TV | 27.30× | ||
| 14 | Nicholas Hoult | Movies & TV | 20.00× | ||
| 15 | The Mentalist | Movies & TV | 20.00× | ||
| 16 | Twin Peaks | Movies & TV | 20.00× | ||
| 17 | Rambo (film series) | Movies & TV | 20.00× | ||
| 18 | From Dusk till Dawn | Movies & TV | 20.00× | ||
| 19 | Eyes Wide Shut | Movies & TV | 16.65× | ||
| 20 | Oblivion (2013 film) | Movies & TV | 14.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Spirituality | BALANCE | 1.47× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.58× | |
| Design Affinity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.67× |
Covert Affairs has an estimated audience of 225,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
37.6% of Covert Affairs fans are female, 62.4% are male, with an average age of 40.9 years.
Covert Affairs fans show strongest brand affinity for Nemzeti Sport (277.39×), Person of Interest (TV series) (54.79×), and Face/Off (103.17×) over the country average.
Covert Affairs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Covert Affairs itself, the audience over-indexes on Person of Interest (TV series) (54.79×), Face/Off (103.17×), The Place Beyond the Pines (138.95×), and Stardust (2007 film) (306.51×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Covert Affairs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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